"The box office of "Zhang Bo" broke 300 million on the first day, and there was a lot of scolding on the Internet, and the audience bluntly said that they were deceived and there was no way to refund the ticket!"

"The professional score is 8.9, the reputation of passers-by has declined, and the polarization is serious. ”

"The box office of "Zhang Bo" broke 300 million in half a day, but the real test is coming!"

The audience bluntly said that "Zhang Bo" is not as good as "Three Laughs". ”

"Before the movie was played, the audience left the table one after another, complaining that it was too boring!"

"There are many good things, how far can "Zhang Bo" go?"

“......”

One news headline after another has blown up the Internet.

If in the past, the reputation of the movie could be controlled for two or three days. But times are advancing, and the audience is not easy to fool.

In half a day, enough viewers who have watched "Zhang Bo" complained that they didn't go to any professional website for rating, and directly scolded them in the circle of friends and social networking sites.

There's no way, if it's just a movie with a ticket price of more than ten yuan, you can watch it just after watching it, and no matter how garbage you are, you won't be too lazy.

But the ticket price of "Zhang Bo", especially the movie ticket for the premiere, exceeded fifty.

Some theaters with a good environment even cost seventy or eighty. If two people watch it together, it is more than a hundred, which is not cheap.

Ticket prices are expensive, and everyone's expectations are naturally relatively high.

After all, for more than a year, people in the industry have been touting "Zhang Bo", and cultural scholars outside the industry have also expected "Zhang Bo".

Many people praised each other, and in everyone's subconscious, they naturally felt that this movie must be extraordinary, and they rushed into the cinema and then ......

After reading it, what is this thing?

Most people are stunned, thinking that they have watched a fake movie.

Spent so much money to show them this?

Disgusting.

It's rubbish!

A group of people criticized it in the circle of friends.

Another group of people complained on social networks.

They feel that they have believed in the evil of advertising and have been deceived.

If it is one person or two people, and a dozen or so scattered people say this, everyone must wonder if these people are because of their aesthetic preferences, so they think the movie is not good. But when hundreds or thousands of people say this, others have to believe it.

After all, under these more than 1,000 people, there are countless people who echo and complain.

Looking at their IPs again, they are all users who have been in the mix for a few years or more than ten years, even if some of them are water armies, they can't all be water armies.

In other words, they are real viewers, and after watching the movie, they intuitively express their opinions.

This movie ...... No way!

"Isn't this called an epic blockbuster?"

"Is it that bad?"

"Smear?"

Some people expressed doubts, and no one besieged this skeptical person, but a bunch of people pouted, not believing that you went to see it yourself, and gave feedback.

Such an attitude is obviously more real.

In fact, there are really people who don't believe it, so they go to the cinema. Some people stayed in the corner, watching movies while the text went live.

After more than half an hour, some people couldn't stand it anymore and scolded and left. There are also people who fall asleep just after watching it. I woke up and continued to look, with a blank face.

All in all, it's hard to put into words.

Spacious offices.

A secretary girl, carefully picking up the fragments of a broken glass ashtray, did not dare to come out, for fear of affecting herself.

Next to her, the long table, divided into two rows.

Qi Hongxiang sat in the first place.

On his left and right is Jing Ru with an expressionless face. On his right, Mo Huaixuan, who naturally had a gloomy face, finished losing his temper under the anger.

Compared with last night's spring breeze, Mo Huaixuan now is like an active volcano, erupting blazing magma at any time.

He was complaining, "Mr. Qi, I was hacked, these people premeditated and organized to smear me, and at the same time smeared the movie. ”

"I'm going to sue them......"

Mo Huaixuan was extremely angry, "Especially those who don't watch movies at all, but criticize indiscriminately, this is malicious marketing and ruining my reputation." ”

"Director Mo, calm down, don't be in a hurry. ”

Qi Hongxiang was calm, he was looking at the information in his hand.

After a while, he raised his head and said: "You're right, some people on the Internet think that movies are not good, and a large number of people have popped up, and everyone is in the clouds." ”

This is also normal, most people do not have the ability to distinguish between right and wrong. ”

Qi Hongxiang smiled: "Following the trend and coaxing, this is the common nature of human beings. It's just a bunch of clowns who jump off the beam, so you don't have to worry about them. ”

"Mr. Qi......"

Mo Huaixuan was a little anxious, he was worried that the embankment of a thousand miles would be destroyed in the anthill.

If you don't control your speech, you may capsize.

"Don't worry. ”

Qi Hongxiang handed over the information, "Look...... This is the backstage box office data sent by the ticketing company. At present, the box office of the movie has exceeded 400 million. This shows that the public has not been affected, and still chooses to buy tickets to watch the movie. ”

“...... Good!"

Mo Huaixuan smiled a little, "I know that everyone knows what a good movie is, and they won't listen to rumors." ”

"yes. ”

Qi Hongxiang reassured: "So you can rest assured and participate in the roadshow with peace of mind." The first stop is Texas, actors, publicity, waiting for you at the airport. ”

"I'll go right away. ”

Mo Huaixuan stood up, his expression was very serious, "Mr. Qi, the comments on the Internet can no longer be let go, it must be dealt with, don't let these people continue to slander the movie, lest some people with weak willpower believe it." ”

"I understand. ”

Qi Hongxiang nodded and said: "I have already called people, published some press releases, and articles from professional film critics, including comments from cultural scholars." ”

"You can rest assured, there should be a propaganda offensive, there will be no shortage. ”

He promised: "The lawyer's letter is also ready, and we will send it to them when we have collected all the lists." ”

Mo Huaixuan was satisfied and left the office. Qi Hongxiang waved his hand lightly, and two people followed behind Mo Huaixuan and left together.

Click!

When the group disappeared, the signature pen in Qi Hongxiang's hand was forcibly broken by him. His eyes also became gloomy, "Idiot ......"

“！！！”

The others hurriedly bowed their heads and pretended not to hear anything.

Next to him, Jing Ru's expressionless face became vivid, and her voice was gentle and soft, "Mr. Qi, don't be angry." This person thinks very highly of himself, but he doesn't have the ability to match his ambitions, so it's no wonder that he messed up such a big project. ”

"yes. ”

Qi Hongxiang's eyes showed a hint of remorse, "I have always known that the risk factor of this project is very high if Mo Huaixuan is replaced as the director." But it's a fluke...... Alas, this is the lesson of blood, and I will take it to heart. ”

The film project failed, which was a big blow to him.

Of course, to say how painful it is, how serious the consequences are, this is not at least. It's not that his family has a lot of money and looks down on a mere billion. The main thing is that the investment of more than one billion, at least one billion, is invested in real estate construction.

is really used in film production, which is nothing more than five or six billion.

Real estate and construction can be recycled all the time, even if the return on investment is low and the speed of capital return is slow, but the assets are there, which cannot be regarded as a loss.

The remaining five or six hundred million is not borne by Qi Hongxiang alone.

This film project has also attracted many film and television companies, including giants like Brilliant Pictures, to work together and share risks.

Earned, everyone earns together. Lost, everyone bleed together.

Calculated in this way, Hongtian Entertainment loses ...... One or two hundred million.

Cough!

It also pierces the heart.

So Qi Hongxiang was very depressed.

Jing Ru continued to gently persuade, "Mr. Qi, the movie is still being released, it's only the first day, maybe there will be a turning point later." ”

"It's impossible......"

Qi Hongxiang shook his head, "Last night when the movie premiered, I asked people in cinemas across the country to randomly check the audience who watched the movie, and asked them to evaluate how the movie was." ”

He pulled out a thick stack of materials in a drawer.

"It's a statistical result. ”

Qi Hongxiang said in a sullen voice: "Eight hundred people, including men and women, the elderly, middle-aged, young people, and children, covering all ages. ”

Jing Ru didn't speak.

On a pile of information, a dazzling number 6 silenced her.

The others did the same, peeking at the rating data, hoping to immediately get under the table and dodge the impending storm.

"Bang!"

Qi Hongxiang dropped the information and loosened his tie.

He was roaring, "The commercial epic blockbuster actually only got a six-point evaluation." What kind of epic is this, what kind of blockbuster, is it an epic bad movie?"

The others were silent, and only Qi Hongxiang's voice echoed throughout the office.

"Even if it's eight points...... No, even if it's a seven. ”

Qi Hongxiang said angrily: "There are seven points, a good level, we can also build momentum, maybe we have a chance to recover some losses." ”

"But six points...... This is the passing grade. ”

He looked around, "If you are an audience, can you accept a long-awaited epic blockbuster and barely pass?"

The others were silent.

Qi Hongxiang asked himself, "I don't care about you, I don't accept it anyway." In my opinion, such a movie, without eight points, is a failure, a complete failure, and does not accept any explanation. ”

The others thought so, and their faces did not show the slightest hint.

They are qualified tool people, as long as Qi Hongxiang doesn't ask them, they will definitely not take the initiative to squeak.

“...... This movie can't be saved. ”

Qi Hongxiang concluded, "The only way is to publicize and show step by step, and a few people can fool a few people." ”

"Mr. Qi, this is too pessimistic. ”

Jing Ru said softly: "I pondered, the box office on the first day was more than 400 million, and the movie could be shown for two months, so how could there be a total box office of more than ten or two billion." ”

"More than a dozen or two billion?"

Qi Hongxiang sneered and pointed casually, "You tell Secretary Jing, if the reputation of the movie collapses, how much box office will it have?"

A middle-aged man was excited and hurriedly reported: "Secretary Jing, the reputation of the movie is not good, the audience is not willing to spend money to enter the cinema, if no one buys tickets and the theater has no revenue, the number of screenings will be reduced." ”

"The scheduling rate has decreased, the box office performance has worsened, and the theaters continue to compress the number of shows, so that a dead cycle is formed. ”

The middle-aged man smiled bitterly: "At that time, let alone two months of release, even two years of release, there would not be much profit." Not to mention ......"

He cautiously glanced at Qi Hongxiang before continuing to elaborate, "The cost of publicity, the theater is not responsible, we pay for it." ”

"If there is no box office, we will pay this money, and it will be a pure loss. ”

The middle-aged man said softly: "The longer the screening, the more you lose." ”

“......”

The others didn't dare to move, afraid that such a big truth would make Qi Hongxiang even more angry, but they underestimated Qi Hongxiang's strength.

"Got it. ”

Qi Hongxiang turned his head and said: "It's not just a question of whether to lose money, but I'm most afraid that the box office will be less than one billion after it is released for a month." At that time, we were embarrassed to postpone the movie, and even if we were embarrassed, some people were not happy......

"Who wouldn't be happy?" Jing Ru pretended to be stupid, "It's not that the movie has already gotten the extension key in advance, who can stop the movie from being screened?"

“......”

The others muttered in their hearts.

Who else could there be?

Of course, it's the relevant departments.

You know, for biopics, how many people have made it convenient and gave the green light. is counting on this movie to compete for popularity, and the box office and word-of-mouth will fly together, and promote Zhang Bo culture.

Let them know that the movie doesn't have much box office, and word of mouth doesn't seem to be good.

Aren't they angry yet?

I still want to postpone.

Dream.

Qi Hongxiang shook his head slightly, but did not explain. He pondered for a moment, and suddenly asked, "Where is Zhou Mu?"

Huh?

The others were stunned.

Zhou Mu......

This name, naturally, they will not be unfamiliar.

It can be said that during this period of time, a group of people have studied Zhou Mu a lot. Indeed, it is a funny comedy that studies Zhou Mu's movies and sweeps the schedule.

One month after its release, the total box office exceeded 3.1 billion. Such achievements are no longer eye-catching, but illustrious and shining.

Although on the box office charts, the box office of more than three billion is not a lot.

Zhou Mu's results are ranked at most fifty or sixty. The layman glanced at the list, and probably felt that Zhou Mu's ability, that is, average, should continue to work hard.

The problem is that only those who know the way are insiders. Whether it is a movie or an investment project, the most basic core is the rate of return.

The simplest algorithm is to weigh the ratio between costs and benefits.

The movie "Three Laughs" doesn't need to ask what the cost is. As long as anyone who has watched the movie knows the movie itself, in addition to the costumes and props, or the special effects cost a little more money.

The rest of the set, the actors' tricks, are nothing at all.

Tens of millions of cost movies, with a total box office of more than 30 billion, how terrifying is this rate of return?

Anyway, it has been rumored in the industry that Zhou Mu is the son of the God of Wealth. A bunch of people went to get close, wanting him to bring himself to make money.

Some people speculated in their hearts, so Mr. Qi inquired about Zhou Mu, did he move his mind and ask him to cooperate to replenish his blood?

Someone was more well-informed, and hurriedly said: "Mr. Qi, Zhou Mu held a celebration party last night, and he should be in the company now." ”

"You confirm. Qi Hongxiang waved his hand and ordered, "When I get in touch with him, I will say that I have something to ask for and hope to come to visit." ”

"Huh?"

Some people were taken aback, but immediately restrained their expressions and ignored them.

At the same time, someone immediately walked out to carry out Qi Hongxiang's instructions. But he quickly walked back, his expression was quite strange, "Mr. Qi, I can't contact Zhou Mu, the people from Qinghong Culture Company said that they don't know where Zhou Mu is." ”

"Huh?"

Qi Hongxiang's eyes suddenly became cold.

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