"I'm going to go into the Americas, I'm going to be in Europe, I'm going to be in more markets. Qi Zheng smiled brightly.

"Of course, these markets are open and should welcome any investor. Britto reinforced.

Qi Zheng smiled and didn't say anything, just staring at him.

On the smiling face that was close at hand, there were clearly written "I don't believe it".

Britto, on behalf of AB InBev, personally visited the headquarters of Jiagu in China, and did not look for the person in charge of the competitor Qingyuan Beer, but directly approached Qi Zheng, the person in charge of Jiagu.

Qi Zheng didn't shirk it, Brito wants to talk about a deal, then talk to him, as long as the trade chips can be satisfying.

Britto knew what Qi Zheng wanted, so he gritted his teeth and said, "AB InBev can guarantee that it will not add any obstacles to your company's entry into the international market." ”

Everything has to make way for the supply of hops in the hands of Jiagu.

Three years ago, after Jiagu rejected the sky-high price acquisition of AB InBev, it instead acquired New Zealand's largest hop company with the footsteps of Qingyuan Beer's "going out", and at the same time spent a lot of money to finalize a ten-year agency contract with most of New Zealand's hop farms, basically mastering the source of hops in New Zealand - In the beer industry, New Zealand is considered one of the most suitable countries for beer peanut growth, the hops here are disease-free, have a richer tropical fruit aroma than other hops in the world, and have a high-quality bitterness, which is completely called the "weapon" for brewing beer!

At the same time, Jiagu has increased the scale of hop planting in China's golden belt of hop planting, the Hexi Corridor, with a planting area of 90,000 mu, reaching one-third of the output of the United States and hitting a record high.

But this not only did not worry other beer companies, but made everyone laugh out loud. Because the major beer giants, whether it is barley or hops, have their own long-term cooperation bases, which can control the cost of raw materials and obtain high-quality raw materials, while craft beers, which use more hops, are still in the ascendant.

During that time, everyone laughed at Kaya for wanting to expand production and going crazy. After all, the growth of China's beer market is not large, and Qingyuan beer has been chased and blocked overseas, and Jiagu produces more hops to no avail.

Later, AB InBev continued to start an industry merger war, and the continuous war made the global beer industry gradually forget this "black spot".

Until this year, after the global hops "disease", China, New Zealand, and Australia have become the only "pure land", and Australia's hop planting scale is not large, and Jiagu, which controls most of the hop production in China and New Zealand, has become a "hot commodity".

Isn't this a good opportunity for Chinese competitors to rise?

But AB InBev doesn't have much room to maneuver.

The United States and Europe, which once supplied more than 60% of the world's hops, now have an unknown "infected" area of hop bases, the cause of which is unknown, and it will take at least three years for a hop plant to go from seedling to yield if it were to be replanted – that is, at least for the next three years, Jiagu will be the world's largest supplier of hops.

Qi Zheng also knows this, or rather, isn't the three-year layout just to create such a pattern?

The smile on Qi Zheng's face gradually faded, and he said, "I'm going to buy a few breweries in the United States and Brazil, I wonder if Budweiser can help?"

The corners of Brito's mouth twitched, knowing that Qi Zheng had a big appetite, but he didn't expect to be greedy.

Fortunately, he was ready to be blackmailed, and AB InBev also planned to sell some of its assets to reduce debt, and the brewery was just that, in the case of doomed production cuts, Budweiser was not lacking at all.

But before he could ask for the price, Qi Zheng actually spoke again: "By the way, I still want to buy a few local beer brands, I don't know ......"

"No!" Britto said bluntly.

Qi Zheng was more direct: "Oh, I thought about it, our hop production this year may be a little insufficient......"

"You ......" Brito's face turned black, this is too shameless! You turned your face in front of me and didn't recognize anyone, and you still don't talk about credibility?

Qi Zheng's face was not red and his heart was not beating, and he coughed twice: "Actually, it's nothing, Budweiser operates more than 200 brands, and I don't pick it, just a few." ”

Britto almost got her hair upside down in anger.

Is this a question of how much?

Breweries don't matter, but the significance of local brands is not ordinary.

Not to mention that in North and South America, after several rounds of mergers and acquisitions, the local brands available for acquisition have almost been carved up, let's just say that through the acquisition of local brands to intervene in the market, Qingyuan Beer wants to open up marketing channels, which is simply like a tiger with wings.

In the field of fast-moving consumer goods such as beer, the sinking of marketing channels is crucial. Opening the market to Jiagu is already considered a "capital enemy", and then opening the sales network is simply a split heart, and it is as if "thank you" is written in it.

The point is, when did it experience this bird of Budweiser InBev, the dignified global beer overlord?

Qi Zheng frowned: "South African Miller is willing to sign a long-term purchase contract with us, Carlsberg wants to invest and cooperate with us in Europe, you know, our hop production is really in short supply." ”

"......" for the sake of raw materials, he endured!

Britto knew that the "international alliance" against Qingyuan Beer had collapsed the moment Kagaku became the largest hop supplier, but she didn't expect competitors to move so quickly.

However, this breath in his heart was really unbearable, Brito looked at Qi Zheng for a long time, and said hatefully: "If this is the case, Jiagu will also include 'Ice Source' hops in the supply list." ”

Qi Zheng smiled slightly, and shook his fingers: "No, no, no, one yard is one yard, we are talking about the transaction of ordinary hops now, if it is 'Ice Source' hops, then it is another transaction." ”

Looking at Brito, who was staring wide-eyed, Qi Zheng Lion hadn't closed it since he opened his mouth, and his cheeks were sour: "Mr. Brito, you must know that I can wait now, but I'm afraid you can't wait......"

In the last sentence, Qi Zheng is serious.

The status of Qingyuan Beer and AB InBev has been significantly tilted, which is the epitome of the breaking of the old global beer system.

It can be said that this is a stage of change in the order of the old and new industries.

Qi Zheng did not hesitate to calculate, dragging global beer consumers into the water and making the entire industry unrecognizable, just to break the old order and re-establish a new order!

We have been bound for too long, too long. In contrast to narrow conspiracy calculations, one will remember only the greatness that comes after success!

On the eve of the birth of a new order in this industry, every company and figure who has the intention to compete for the deer has taken the stage to woo, buy, form alliances, exchanges, etc., and show their talents.

Time will not wait for anyone.

......