In the midst of the busyness, on March 24, several Chinese New Year movies that had been delayed for a month were finally released, and a box office battle also came to an end.

Among them, the biggest dark horse is undoubtedly "Heavenly Love".

From the initial boycott that no one cared about, to the counterattack and word-of-mouth explosion in one fell swoop, and finally sang all the way, and won the box office championship of the Spring Festival stalls.

A movie made on a small budget, and all kinds of blockbusters are cut down neatly!

Of course, if you include the publicity fee, "Heavenly Love" is not a small cost.

50 million plus an additional 10 million publicity expenses later, holding the top spot in the New Year stalls.

This also confuses many people.

Didn't you say that the summer vacation file and the Chinese New Year file will be the era of blockbusters in the future?

How did a "Heavenly Love" come out now?

It turns out that the audience likes this, is that to return to content production?

But looking at this sky-high publicity cost, how can it look like an honest movie?

Is propaganda the most important thing?

What exactly is a guarantee of the box office?

This audience is so hard to figure out!

Soon the official specific data came out, and the box office was freshly released.

"Heavenly Love" topped the list with a box office of 1.63 billion, creating a new box office record for the Chinese New Year stalls in China!

At the same time, it also set a new record for the single-day box office of the Chinese New Year stalls in China.

2.14 On the day of Valentine's Day in the West, countless couples poured into the cinema, and "Heavenly Love" touched countless men and women, and the box office exceeded 100 million in a single day!

This is also a factor that drove the box office recovery of "Heavenly Love".

The explosive word-of-mouth has made it almost regarded as a love canon, and it is a classic series of romance films.

Li Zixuan's Hua Di and Tang Ziyan's Jojo have become Bai Yueguang in the hearts of many people.

Even some online movies have begun to blatantly imitate the scenes in the movie, and various classic shots have also been made into short videos and short videos, which have swept the Internet.

The second place at the box office is also very surprising, it is actually "Song of Youth", which came from behind.

It actually won a box office of 900 million, and almost touched the threshold of 1 billion.

However, compared with "Heavenly Love", he can only be regarded as a younger brother.

Coupled with the theft of the box office, there were all kinds of diss on the Internet.

"Hehe? 900 million? This is the stolen box office?"

"This box office is fake, what is the reference point?"

"What's even more ridiculous is that he tried his best to hit the billion-dollar box office, but he still hit the street. ”

......

Even many people criticized the content of the film itself, saying that it distorted the three views and instilled the cult of money.

"Such a garbage movie can only engage in some stealing chickens and dogs, and it is the same as in the movie. ”

"I really don't know how this kind of chick movie became popular? Is it true that the female group is the mainstream of consumption?"

"Damn, make this kind of garbage movie, teach my future girlfriend badly, how will I raise her in the future?"

"Hehe, this is just the beginning, look at it! This movie is so 'successful', there will definitely be more movies of this genre in the future that will follow suit and become popular. ”

......

"Song of Youth" has a high box office, but the word-of-mouth is a mess, and it even fell below 5 points on the sprouts, and many people retaliated by hitting the one-star ceiling.

Of course, all this is insignificant for Lixun, and making money is king.

"Hancheng Redemption" and "Lost City", which were originally rushing to compete for the championship, only got 860 million and 780 million box office respectively in the end, ranking third and fourth.

"Twin Cities Showdown" became a joke.

In fact, compared to the movie itself, the box office is already very high, and it has already been celebrated in the past.

It's just that there is no harm if there is no comparison, and being topped by a film that doesn't know which pimple came out, or almost double the box office, the mood can't be beautiful.

Well, the sum of their two movies is almost the same as "Heavenly Love", which seems to be a little higher?

Why is this so special and annoying the more I think about it?

and the "Song of Youth", which pulls a bunch of traffic to engage in gimmicks, also climbs on their heads to and pee, which is even more unbearable, it is simply an insult to their filmmakers!

They are desperately working on a lot of dangerous actions, and they can have their current achievements, all in exchange for sweat and blood!

Now that the reputation has collapsed, everyone has fallen into the well, and it deserves it!

Wang Pei's "Happy Cheats" also chose to postpone, but the box office only exceeded 100 million, which is not at the same level at all.

This also shows that everyone is no longer interested in the old jokes that Director Wang Da has put together.

Before that, he also promoted various diss "Heavenly Love" and Li Zixuan, and used his popularity to do publicity.

Now that he is being hung and beaten like this, I don't know what Director Wang Da feels like in his heart?

As for Lei Jing's "The End", it was released after only one month, and the box office unexpectedly got more than 30 million.

Well, it's not enough for a fraction of "Heavenly Love".

Some people are happy and some are worried, but when they see this report card, the official upper echelons are very satisfied.

This Spring Festival movie generated a total of more than 4.2 billion box office, which is directly double that of last year!

This not only fulfilled their expectations for the Chinese New Year, but also greatly exceeded their expectations!

originally expected a movie to break through one billion during this year's Spring Festival and drive the market.

Just when they were disappointed in other movies, Li Zixuan didn't know where to come from, and a "Heavenly Love" almost rushed to two billion, giving them a big surprise!

It seems that in the future, the Chinese New Year stalls will rise to become another place to fight!

And that's exactly what they want to see!

Of course, this box office data is not just a 7-day Spring Festival holiday, but an overview of the entire market dynamics.

"1.63 billion, this box office is too exaggerated, right? It is said that Li Zixuan only spent 10 million on this movie?"

In the film bureau, a bunch of bigwigs gathered together, and they were also looking at the freshly released data.

It is said that it cost five million to hire someone, and the remaining five million is other costs, otherwise he would not have been able to hire Liu Yi to help make a movie.

However, this money definitely does not include Li Zixuan's own and Tang Ziyan's salaries, and the expenses he took out for publicity are 50 million. ”

Qiao Ming's boss is more knowledgeable.

It's just that this situation is really hard to say, this money seems to have no basis for sending, but the effect is flying into the sky.

"This box office has indeed gone to the sky, and "Hancheng Redemption" and "Lost City" together are a little higher than him, right?"

Someone said playfully.

Some people's faces are a little unsightly, isn't this reaching out to hit the face and revealing the scars?

"Don't forget, there was also a box office stealing turmoil, "Heavenly Love" could have been higher......"

There are also those who are responsible for mending the knife, and these more people's faces are not good-looking.

There are some people here who are responsible for the release of "Song of Youth", and when this kind of thing happens, they don't look good.

The key is that the box office is too different, and I don't even have the confidence to speak.