Bolton fans were delighted today.

After more than half a year of going around and around, Mr. President, who was known as "the most perfect in the history of the club", finally took a break from the tedious corporate affairs and remembered that he still had a football club.

It's worth setting off firecrackers to celebrate!

In the past six months, the academy has been built, although there are only two or three big cats and kittens, at least they have been built.

The manager is back!

Nagelsmann has been doing well in the new season since taking over the team. Despite losing a lot of games in the first half of the schedule, at least they escaped the damn relegation zone.

At the beginning of the season, there will be turmoil.

The fans are very reasonable, at least they can understand the current team, and they will not be overly demanding of results.

After half a year of turmoil, Mr. Meng returned to the Macron Stadium. According to the analysis of a number of media, this trip is likely to cause a reshuffle of the Championship forces in League One.

Mr. Meng Yin endured for half a year, and after stabilizing the basic market, he will definitely sacrifice the "RMB" killer move and show his strength during this year's winter break.

The fans are expecting it, and so is the media.

Unfortunately, Mr. Meng did not make a public appearance after arriving in Bolton. It was only accompanied by the club manager that he inspected the relevant departments of youth training.

"What is he doing?"

In the bearded club, there are extreme fans who are angry and say: "Isn't the youth training an archway? He doesn't really think that we care about this thing, do we? We want Ronaldo Messi, we want the championship!"

"Cech, calm down!"

The bearded man handed over a glass of beer and said with a hearty smile: "Youth training is the future, and it is a good thing that the team attaches importance to it." ”

As for the championship, sooner or later.

Why rush?

The voice of the fans, Meng Lang can't hear it and doesn't want to hear it. He did have relevant investment plans when he came this time, but he was not a "big deal" as the media said.

At the end of the day, he's a businessman.

Spending less and generating more revenue is what businessmen should do.

Therefore, the "big recruitment" that fans expect will not appear on Bolton. In the reinforcement plan formulated by Meng Lang, good quality and low price are definitely the first choice.

The football transfer market, it's a pretty deformed market. Appearance (commercial value) and strength (competitive value) coexist, just like the powerful and idol faction in the entertainment industry.

Meng Lang prefers the powerful faction.

It's okay to look weird, have a lower fan popularity, and even have a flawed temper and character. As long as it's cheap and powerful, Bolton welcomes you!

Of course, it's not easy to buy.

They are also strong players, if you use numbers to quantify their competitive strength. For example, one player has 90 points for skill and another player has 91 points for skill.

With this difference of just one point, the difference in worth may be millions or more.

Honestly, it's not good!

A difference of one point, reflected on the court, may be very different between the two. When buying players, you need to take into account more factors, not necessarily good if you are strong.

As a non-professional, Meng Lang could not choose the most suitable player for Bolton from the vast number of players. The only people who can make a choice are the athletic minister and the head coach.

He is only responsible for signing and paying.

"Bolton's recruitment plan, you choose the target and then tell me. I just want to know, how long does it take for the jersey ad contract to expire?"

"Probably, next March?"

"That's good!"

Meng Lang breathed a sigh of relief and said: "If you refuse to renew the contract after it expires, including the billboards on the stadium, it will be of great use to keep it for me." ”

Don't underestimate these placements!

Bolton, as a team bought by PD, has a mediocre reputation abroad. But in the domestic popularity, the speed of the jump is comparable to that of a rocket.

The domestic self-media is very keen to hype this team. What Meng Zai will meet Messi Ronaldo at night, and the news of Bolton's plan to form a "Galaxy Battleship" is bombarding netizens every day.

In this case, Bolton jersey advertisements and stadium advertisers naturally took advantage of it and swiped a wave of presence in China.

Is Jiangchuan Xiaobawang willing to suffer?

That must not work!

The advertisement is cut directly when it expires, and the return jersey advertisement becomes a warm-up stage for PD Pandaren, New Knights and New Olympics.

With the help of many domestic self-media and netizens, whether it is pictures or videos, you can see the advertisements on the jerseys, which is no worse than the Spring Festival Gala standard, right?

The plan is good, the only difficulty is that there is a size limit for the jersey ads. How to print the jersey of Ultraman, a big knight?

Directly zoomed out?

That's inconspicuous!

The broadcast picture of the game, although there is high-definition lossless picture quality, but it is still very difficult for short-sighted viewers to see the miniature version of the king of magic on the player's clothes.

It's better to print it!

Speaking of which, jersey advertisements are generally dominated by "fonts" and "logos". Manufacturers with conspicuous logos, such as Red Bull Nike Adi, will directly print the LOGO pattern.

If your own LOGO is not too conspicuous, the audience will not be very impressed. Then I had to use the second trick, the jersey printing!

A typical example, Shonan Satellite TV's "Super Girl" sponsors La Liga Espanyol Club. In the match against Real Madrid, the Espanyol jersey was printed with the words "Super Girl" in pink on the chest.

Printing is a great idea!

Meng Lang has already thought about it, and during the broadcast of the new drama, the advertising space on the chest of Bolton's jersey will be uniformly printed with words and reduced patterns.

For example, Taylor, printed with five shiny characters of "Ultraman Taylor". On the top of these five characters, there is a pattern of "Trumpet Taylor" crossed waist.

Turning back to the end of Taylor's broadcast, a new knight strongman is coming. Then hurry up and change a set of jerseys, replace Taylor's advertising space, and continue to play.

"This ...... This is also ......"

When Nagelsmann, the head coach who was watching heard this, he couldn't help but complain: "The speed at which the jerseys are updated is inevitably too fast. Do we have to change four or five jerseys a year, and we haven't repeated them yet?"

"Isn't that bad?"

Meng Lang blinked and asked, "The fast update of the jersey proves that we are young and energetic." A different jersey can also create a huge psychological pressure on the opponent!"

Just imagine, facing a team composed of 11 Ultraman/Kamen Riders, even Messi Ronaldo will be under pressure, right?

It's tactical!

Meng Zai reads a lot, he will never lie to you!

The boss has spoken, who would dare to speak up to the club? Anyway, this kind of advertising does not violate the relevant regulations, nor does it affect the team's competitive performance......

Probably, the fans are terrible, right?

In the past, when I bought a jersey, I could wear it for three years. Buy a jersey now, the new style will be obsolete in less than two months, and the wallet is very stressful.

Of course, there are benefits to this.

Perhaps there are also hostile fans who fell in love with the Bolton jersey and had the idea of a "full set". Therefore, love the house and the U, defect to the Bolton fans?

Don't say it's impossible!

Even if you are not a fan, it makes sense to become a fan because of collecting jerseys, right?