Chapter 416: Q&A, Branding

Hearing the words "brain and kidney", the audience was stunned......

Ge Xiaotian pretended to be calm, bent down and picked up the small bag containing the transparent pills, and put it in his pocket as if nothing happened, "Oh, this is my brother Ge Wangwang's, he has been tired recently, a little hair loss, and his brotherhood is deep, so I bought him two packs and planned to make up for it, and I forgot to hand it over when I went out in the morning." ”

"It's your own, right?"

"Who said that?"

"It's not me!" "It's not me!" "It's not me!"

Seeing that it was a little cold, someone quickly changed the topic, "Mr. Ge, may I ask what are the 21 tall buildings at the entrance of the Xingyue Bay community that are covered by dust nets?"

"It's a secret, and it's a gift I give to the residents of Starmoon Bay everywhere. ”

"Is it easy to reveal some information?"

"Hmm...... Wonder!"

The regular spectacle of the system is very different from the 'super spectacle' that requires data collection, and the resource consumption of the same scale is only one-tenth of the latter.

It seems to be very cost-effective, but it has a fatal drawback, it cannot change the 'use'.

Due to the limitations of the times and the technology tree, Ge Xiaotian chose 21 single buildings or structures such as Big Ben, the Great Lighthouse, and the Great Library after removing the International Space Station, the Cyber Great Firewall, the Hubble Space Telescope, the Tourism Center, the Intelligence Agency, the Research Institute, the Apollo Program, the Manhattan Project, etc., which could not be built.

In order to avoid being too shocking and causing a sensation all over the world, he cut out part of the structure and adjusted the overall design......

For example, Big Ben, 320 feet, about 97 meters high, belongs to the Gothic style, after the transformation is biased towards the ancient Chinese style, as if on a high platform placed on a four-sided table clock, about 136 meters high, almost all of the internal mechanical organs, itself does not have the conditions for commercial operation.

Alas, it is really cheap and not good, so it can only be used as an ornament. ’

How do reporters know what this thing sighs and sighs, "Mr. Ge, as the youngest, most handsome and most potential developer in China, what do you think about the future development of real estate enterprises?"

"I can't talk about opinions, just some personal opinions!" Ge Xiaotian consciously cheered up and faced this topic seriously.

Tiancheng has gained a firm foothold in Dongshan, but developers from all over China have also stepped into the stage one after another, such as Dawan entering Liao Province, Daheng laying out the whole country, Kewan is ready to cover the Pearl River Delta, Yangtze River Delta, and Bohai Rim, and Country Guiyuan has won a big victory in Guangzhou and moved to Foshan......

In this era of money everywhere, in order to develop in the early stage, developers can't fight with each other, but in another ten years, when their respective industrial chains are formed, in order to grab customer resources, in order to create their respective brands, it is a life-and-death situation, such as: Country Guiyuan vs Shimao, Gemdale vs Daheng, Sino-Ocean vs Poly, Greentown vs Greenland, Dawan vs Su Ning as the representative of the enterprise alliance......

Therefore, for the sake of long-term consideration, it is necessary to create some trouble for them, create some resistance, delay the development of the other party, or in other words, release some real estate essence.

Big developers definitely understand it, but small developers don't.

If the latter understands, they rise up one after another, and fight with the big developers, then it is called wonderful.

Maybe a few years later, Tiancheng will face all the pink and tender new faces......

At that time, we will become the godfather of real estate.

Ge Xiaotian coughed and summed up his thoughts, "Entering the new century, the Chinese real estate industry has entered the buyer's market, or in other words, entered the era of consumer-oriented marketing, and officially opened all-round competition in goods, sales, and image. ”

"The future real estate market will definitely be brand-oriented, focusing on providing the public with reasonable and humane architectural space, and endowing it with a personalized and modern lifestyle. ”

"And inefficient brand communication, such as the promotion method based on the project and product name, will be abandoned. Moreover, words that have no affinity, such as beauty, prestige, mansion, garden, etc., will also make consumers begin to resent it. ”

"To borrow the 'Pareto 80/20 rule' here, I would like to say that in the future, the successful brands that will occupy 80% of the real estate industry in China will be created by those operators who only occupy 20% of social resources. The operators who control 80% of the industry have less than 20% of the successful brands. ”

"What do you mean?"

"The brand that has entered the Chinese stage and survived for a long time is destined to have only a few developers, and the rest can only shrink to develop in various places, and even slowly decline and collapse, resulting in no one to maintain its community and residents unable to defend their rights. ”

"Property? They are just managers, not the architects of the whole community. ”

"Therefore, in the future, consumers should consider the strength of the developer when buying a house, after all, no one wants to face unfinished projects, runaway bosses, delayed construction of real estate, and substandard quality goods......

"Therefore, the brand of the future is paramount!"

"Here, I advise fellow developers, if you have an ambition, then from now on, work hard to improve your own image and build your own brand, otherwise when the group rises, you will be one of the people who run away at a loss, because your house will not sell soon. ”

The reporters took notes carefully and asked again: "Mr. Ge, in this way, you are very optimistic about the prospects of real estate?"

Just like three years ago, only 50 million square meters of individual houses were bought in China, and this year, personal commercial housing exceeded 15,000 square meters, an increase of 200% in three years, and after the opening of personal housing loans this year, the capital alone exceeded 20 billion, and did not exceed 10 billion in the previous eight years, which shows that more people will buy commercial housing in the future, and more than one set!"

"Therefore, linked to the previous question, whether it is a big developer or a small developer, in fact, everyone is on the same starting line, whoever first creates their own brand and maintains their own image, who can stand out from the encirclement, go public, make money, and become this!" Ge Xiaotian gave a thumbs up.

"Mr. Ge, what do you think about the future community planning, is it to develop large communities with an area of more than 50,000 square meters, or to focus on small communities with an area of less than 20,000 square meters?"

"The large community is newly developed and has advanced design concepts, but many supporting facilities cannot keep up, and consumers are easy to be released in the later stage. Small communities are generally built in downtown areas or traffic arteries, with complete supporting facilities, but the housing style, community space, and property management are far inferior to the former. ”

"But we Xingyue Bay is different, starting from 100,000 square meters, belongs to the super real estate, we follow the concept of supporting first, before the customer checks in, improve everything needed, to put it bluntly, it is a new city, just waiting for you to move in!"

After speaking, Ge Xiaotian smiled sincerely, as if he saw countless developers buying their own buses in cooperation with Dajiefang, and then introducing their own wonders, and then ...... Bankrupt, Tiancheng took over.

A reporter: "Mr. Ge, I heard that after Tiancheng converted the off-plan house into an existing house, he plans to launch a hardcover house, may I ask, which route will Tiancheng take in the future?"

"Hardcover houses do not belong to the Xingyue Bay model, and there are no hardcover houses in 21 communities, only Canal CBD has this project, and in the future, it is a new brand, facing a different market from Xingyue Bay. ”

A reporter: "Can you elaborate?"

"The time is not yet ripe, to put it simply, it is facing the business and work level, and it can live with your bag and go if you want, similar to an apartment but it belongs to housing. You can go to Tiancheng sales office to buy, you can also go to Tiancheng sales office to sell, this kind of property basically will not flow to the outside world, with a certain value preservation characteristics, subject to Tianrong control. ”

"Mr. Ge, the ban on the listing of real estate companies has been fully unfrozen, will Tiancheng be listed?"

"I have money, I don't need financing. ”

"What about the future?"

"In the future, I will be richer and less need for financing. ”

“......”

Many reporters were silent for a while, "Then what do you think of online auctions?"

"Compliance, legality, reasonable, is fundamental, now the Internet is not perfect, especially some time ago there was a world hacker war, maybe someone is operating in the background, take the opportunity to make money, I hope the relevant departments can intervene in the investigation, well, this is what I Ge 10 billion said, and I am not afraid of those people looking for trouble, I have Tianwei International, I have the motherland to rely on, I am a serious entrepreneur!"

"However, the online auction is not an online sign, please carefully distinguish, the online auction is a kind of data exchange, to avoid more than one house to sell, so that the real estate transaction is more transparent, we Tiancheng is launching this system, and there is hope that it will be opened on August 15. ”

A reporter: "Can you give us a detailed explanation of the concept of 'online signing'?"

Before opening the online sign, you must first ensure the security of the platform, file with the real estate management department, go through the project access procedures, and so on. After that, the customer chooses to buy according to the housing listed by the real estate company, and then signs the contract, and the real estate company releases the information that has been sold or pre-purchased. ”

In other words, if you can trust Tiancheng, you can buy Xingyue Bay real estate in Jeshi in Beijing through this platform, or buy real estate in Decheng and Qinggang in Jeshi. ”

A reporter: "Mr. Ge, what do you think of the fights that occurred in Tiancheng's Weicheng, Yancheng, Dongcheng and other projects?"

"Well, this matter is handled by the security office, you can consult over there. As an aside, I don't know if it was Shen Zhipeng who gave them courage, or Liang Jingru gave them courage, in order to commend them, I decided to wait for the processing to be finished, and recruit them to join Tiancheng, recently I was in Neoblas to repair the railway, there is a shortage of people, including food and accommodation, and there are several World War II woolly bears next to the reconstruction camp built for Wajima, it is said that tens of thousands of Japanese robbers are tired, and they will visit for free when the time comes......"

Hearing this, Mr. Yu, who was sitting below, beckoned the old man to leave, and the secretary who was sitting in his place said, "Thoroughly investigate the online auction and cut the last paragraph." ”

"Good leadership. The last paragraph is a bit troublesome, though...... Tianyu is also recording a press conference, Gao Song's kid likes to pretend to be confused, let's say it too tactfully, it is estimated that he can't understand it thoroughly. ”

Then you tell him clearly that you can keep this paragraph, but you have to silence it and remove the subtitles. ”

"Yes!"