Chapter 51: Expanding Publicity
On Monday, in the conference room on the third floor of the Hadong Provincial TV Building.
The leaders of the children's channel programs were there, and the director Sun Xin presided over the meeting.
Talking about a few problems that appeared in the station last week, the programs that had problems should pay attention to the fact that the ratings of "Lively Paradise" have declined, and the sponsors are a little dissatisfied with this, and if the ratings continue to decline, their advertising expenses may be reduced.
This kind of thing is very common, no program's ratings will keep rising, as long as the ratings don't jump off a cliff, and the sponsors are just talking about it, and generally won't really reduce advertising costs.
However, when it comes to advertising costs, it can't be taken lightly, so Sun Xin deliberately said it.
The director and chief planner of "Lively Paradise" just nodded routinely and didn't take it too seriously.
Next, Sun Xin picked up a summary table of the ratings of all the programs of the children's channel on the table, looked at everyone, and said, "I'll read last week's ratings." ”
"Some programs have seen their ratings drop a lot, but others have doubled. ”
The leaders of each program group all looked at Sun Xin, and the program group that was relatively close to the work area of the "Wisdom Tree" program group already knew that the ratings of "Wisdom Tree" had risen sharply, but there were still more program groups that did not know which program the ratings had doubled.
The ratings have doubled and doubled, which is too fierce, right?!
It shouldn't be a program with relatively high ratings before, such as "Dabao Erbao Rushing Forward", if it is this kind of program with ratings breaking 10, doubling it will break 20, this is definitely a big event that has caused a sensation on the entire TV station, even if the entertainment channel has been coaxing, it can't be compared, it has been spread all over the world.
That is, which program will it be, which program will it be?
Tan Yue and Zheng Guang glanced at each other and smiled at the same time.
At this time last week, their "Wisdom Tree" was still ranked first in the ratings, and they were called to the office by the director and laughed at.
This week......
Director Sun Xin coughed lightly, picked up the ratings table of all the programs of the children's channel on the table, and read it.
"First place, "The Happiness of the Family". ”
"Second place, "Baby's Weekend at Half Past Seven". ”
"Third place, "Dabao Erbao Rushes Forward". ”
“......”
"Seventh place, "The Tree of Wisdom". ”
"Eighth place, "Puzzle Boy". ”
"No. 9, "The Great Orchard". ”
"No. 10, "Lively Paradise". ”
“......”
"Eighteenth, "Let Go of My Kite". ”
The top five in the ratings are still those programs, the first is still "The Happiness of the Family", and the second is "Baby Weekend at Half Past Seven".
It's just that when the seventh place "Tree of Wisdom" was read, many people were stunned.
Which is this show?
Why did you suddenly run to seventh place?
Looks like last week was the penultimate one, right?
Just when everyone was very confused, Director Sun Xin spoke: "This time, I want to focus on praising the "Wisdom Tree". ”
"The initial environment of this new show was not good, even bad, and the ratings of the first episode were only 3.3, ranking last on our channel. ”
But through the efforts of the entire program team, the ratings of the second episode were 6.3, and the ranking has increased from the penultimate to the current seventh. ”
After Sun Xin finished speaking, he took the lead in applauding.
The other people had different expressions, and the top three program groups didn't care much, but the other dozen or so program groups all looked at Tan Yue and Zheng Guang with surprised and surprised eyes, and applauded with Sun Xin.
Tan Yue clasped his hands together and thanked him.
Zheng Guang only cared about Hehe's silly music, looked at Tan Yue's movements, and was polite, but although he wanted to express modesty, his mouth was crooked, and he didn't see any modesty.
Sun Xin said: "The director has also noticed the "Wisdom Tree", Tan Yue, Zheng Guang, you have to continue to work hard." ”
Tan Yue and Zheng Guang nodded in unison.
Now others are even more envious, "Wisdom Tree" has entered the director's sight, this used to be the treatment that only the top three or five ratings in the channel could have.
......
After the meeting, Tan Yue and Zheng Guang returned to the program group and brought the praise of the leaders, which made the staff of the program group more motivated.
On Monday and Tuesday, Zheng Guang was not idle at all, and went everywhere to find channels for "Wisdom Tree" to do publicity.
Now that there is a lot more funding, the publicity can be much larger.
In the local newspapers of Jishui, the shadow of "Wisdom Tree" began to appear.
In the daytime program of the news channel, there are also some "Wisdom Tree" promotions inserted.
There are also some big self-media in Jishui, and there are also manuscripts to promote "Wisdom Tree".
On several local forums, many Jishui people are discussing, and you can often see posts about "Wisdom Tree".
"Have you seen 'The Tree of Wisdom'? I've seen it a few times lately. ”
"I also saw it in the newspaper ordered by the unit, it seems to be a new program of Jishui TV, but I haven't seen it. ”
"There is a push on the official account I follow, it seems to be pretty good, you can take a look at it then. ”
“......”
On Wednesday, at 9 p.m., the third episode of "The Tree of Wisdom" aired as scheduled.
On Thursday, the ratings for "The Tree of Wisdom" were out!