Chapter 177: The Idol Economy and the Top Artists of Mountains and Rivers
Zuo Le's movements in Jingchengtai are not clear, but even if he knows, he will not take it too seriously.
Now that Dongshan TV is thriving, which TV station is not gearing up and holding back its strength to make big moves in the second half of the year.
Not to mention the second-tier TV stations, the four old first-tier TV stations of Modu, Xiangnan, Sujiang, Jiangsu and Zhejiang have also begun to set up projects and prepare for new dramas, and even CCTV, I heard that they can't sit still, and are ready to shoot a masterpiece with the main theme in the second half of the year.
Obviously, the fact that Dongshan Satellite TV is about to rush into the front line has made waves in the TV station circle, which has been calm and stable for a long time.
In the second half of 2020, it is likely to be a big scuffle.
In this regard, Zuo Le and Shanhe are still very calm, there is no way, their strength and fame are here.
has dominated the domestic ratings for three consecutive years, and Zuo Le has initially reached the point of seeing all the mountains at a glance in the field of TV dramas.
Although the TV stations are fierce, Zuo Le is confident that his new drama will still remain at the forefront of the first echelon of ratings in the second half of the year, and even the first place.
than ratings?
He hasn't lost in three years!
............
On June 12th, the ratings of "Breaking the Guandong" officially broke 3, becoming the second work under Zuo Le's name to break 3, and the subsequent rise still maintained a steady rise.
The ratings of "Breaking through the Guandong" exploded, in addition to making Zuo Le's famous director's halo more and more shiny, but also brought a lot of benefits to the main creators of the crew.
Li Youbin, who has weakened some momentum in recent years, has regained popularity, and his popularity index has continued to increase.
And there are many people who believe that Li Youbin's outstanding performance in "Crossing the Guandong" is no less than his masterpiece of being crowned emperor back then.
This year's Golden Phoenix Award, Li Youbin is very likely to rely on the role of Zhu Kaishan, after many years, to be crowned the Golden Phoenix Emperor.
is different from Li Youbin's skyrocketing popularity, because of his role, after the amazing first few episodes, he was gradually taken away by other characters.
However, despite this, Teacher Wang Yan also became a small hit with "Breaking through the Guandong".
It is said that the crew who came to her to film in recent days has quadrupled their salary compared with the past.
After all, Li Youbin and Teacher Wang Yan are of the older generation, although their popularity has soared, the real traffic is still on Gu Xiaoge and Song Jia, plus a Niu Ping.
After the broadcast of "Breaking the Guandong", it is not surprising that the most popular role is Zhu Kaishan played by Li Youbin, but what many people didn't expect was that the second most popular was Nawen played by Niu Ping.
Maybe it's because the overall plot of "Breaking through the Guandong" is a little heavy and depressing, and the lively and cheerful and a little heartless article has become the "pistachio" in the play.
It comes with the setting of "mahjong bug", which brings a lot of stalks to the article, what "mahjong gege", "big clear finch queen", "herding cattle ditch gambling saint", "as soon as the old lady shoots, she wins half of the belongings" and so on.
There are also fans who specially made a large number of emojis for Niu Ping, and with the hit of "Breaking through the Guandong", it became popular.
After becoming popular, Niu Ping, although she was still not as good as Yan Ni after the seal, also made her initially untie her heart knot.
Everyone has their own fate, and they didn't succeed in cooperating with Zuo Le for some reason, but now they are going around and around, and they are still popular again with Zuo Le's play.
The past is gone, and instead of becoming entangled and obsessed, it is better to let go and focus on the future.
It can be said that the simmer really made Niu Ping's thinking change a lot, and she also called Zuo Le to express her gratitude for this.
After Zuo Le received the call, he was surprised and happy at the same time.
Niu Ping is a good actor, Zuo Le has always admired it, otherwise he would not have invited him to participate in his own TV series twice.
Niu Ping had the intention of saying goodbye to Yan Ni before, although Zuo Le wanted to persuade him, but he didn't know how to speak, after all, he was Yan Ni's boss, and he meant to protect Yan Ni no matter what he said.
Now that Niu Ping has put it down by himself, Zuo Le is very sincere in blessing it, and he also made an appointment with Niu Ping that when the other party comes to Quancheng, his old colleagues who have opened his empty text will get together.
Li Youbin became popular, and Niu Ping became popular, but they did not have as much popularity as Song Jia and Gu Xiaoge, especially the latter.
Gu Xiaoge was originally a top-notch person, with amazing traffic, and there are good works that are fermented like this, and when they are added together, the energy that bursts out is eye-catching.
The current Gu is simply a hot search on his own, changing clothes, catching a plane, and sending a scarf can rush to the hot search, and the popularity can be called an explosion.
Some crew offered Gu Xiaoge a sky-high salary of 120 million and invited him to participate in the movie male lead, and tens of millions of endorsements were embarrassed to contact his agent.
Gu Xiaoge's experience directly told Zuo Le and Shanhe what is called the idol economy, and also made them understand why the current entertainment companies have no intention of making movies and television at all, but instead change the law to create idols.
The money is so fierce!
A top-level traffic brings more benefits to the company than a top-level crew, and the crew has a high possibility of losing money while filming, as long as the traffic artist operates well, there is hope to continue the glory of four or five years.
What's more important is that the cost of this kind of traffic is not high, get a group of newcomers, cast a wide net, catch more fish, and one of them is profitable, compared with the cost of making a high-quality film and television drama, the cost of creating idols is negligible.
Businessmen pursue profits, and compared with the two, they naturally choose the operation mode of fast and more money.
As for whether there will be bad money to drive out good money and destroy the balance of the film and television industry, it is not something they consider............
Really, if it weren't for the good profitability of Shanhe itself, and the self-control of Zuo Le, the boss, would not be able to withstand the temptation of the idol economy.
In fact, Shanhe is actually very suitable for this model, with the current company configuration, it is easy to make two relatively good idol romance dramas.
Find these handsome guys and girls who are a little basic, after filming, not to mention stabilizing a large amount of traffic, it is easy to bring out two little red fresh meat flowers, and then continue to shoot dramas with Gu raising, and within two years, you can come up with a few popular traffic idols.
However, if Shanhe does this, then the public impression of "Shanhe artist = powerful faction" that he worked so hard to create will be swept away.
The image of Sunward Company is damaged, and the atmosphere and environment of the internal artists will no longer be harmonious.
Zuo Le does not have the dream of becoming the richest man, he is not short of money, and there is no need to burn his years of hard work for some quick money.
And Zuo Le also firmly believes that Shanhe relies on his own strength, steady and steady, and still makes more money than those messy entertainment companies.
Zuo Le not only did not engage in idol brokerage, but also had a long talk with Gu Xiaoge.
He hopes that the other party will not be deceived by the illusion of prosperity in front of him, think about his reputation and acting career when taking over the play, try not to be swayed by money as much as possible, and give priority to the quality of the script rather than the salary.
Zuo Le even said that Sunward Company would never hurt the artist's future for the sake of profit, and how to choose depends on the artist himself.
Gu Xiaoge did not disappoint Zuo Le, after talking with Zuo Le, he resolutely pushed the contract worth 120 million, and instead chose a literary film with a slightly lower price than the market price.
Zuo Le was very pleased with Gu Xiaoge's choice.
These two film contracts, although the former has a high price, the crew invested a total of 300 million, and took out 120 million to smash the actor Gu Xiaoge, plus the salaries of other actors, the funds left in the production can be imagined, which is obviously a money-making work.
Although the latter's bid is slightly lower, the quality of the script is excellent, it is directed by a famous director, and the actors he cooperates with are all acting skills, and the team is very reliable.
Although it is a literary film and the box office is enough, it is said that the producer intends to use this film to hit the three European awards.
In addition, Gu Xiaoge's popularity is too high at the moment, and it is the time to cook oil in the fire, and the crew he will participate in next, whether it is a movie or a TV series, will be stared at by countless people.
Once the results are not good, today's hot traffic will bring great backlash to Gu Xiaoge,
On the contrary, it is better to make a pure literary film, the pressure on the box office results is not so great, and Gu Xiaoge himself can also precipitate it and avoid the limelight.
As the "top artist" of Shanhe today, Zuo Le attaches great importance to Gu Xiaoge, for fear that if he takes a fork in the road, the loss to Shanhe will be too great.........