Even if the Red and White Song Club is only regarded as a music group, this is undoubtedly the one with the greatest influence, the highest ratings, and the strongest publicity effect in China.

In that case, we might as well take advantage of this opportunity to make the most of it.

In the face of absolute strength, being clever will not help.

As long as you are sure that the band has the talent to impress the audience again, and that you can make a new masterpiece, then this stumbling block secretly made by others can only be classified as a little cleverness in Iwahashi's eyes.

How to deal with this matter, the solution is on the table. When a crisis comes, it is necessary to overcome it. However, being plotted by others, just taking this trick ordinarily, then, it is inevitably a little unwilling.

If it is just a remake of a song that does not lose to "So Happy, So Happy, So Like!" to conquer the audience and overcome the crisis, then the band is still in the initial stage of participating in the talent show.

Now that he has made his mainstream debut, his goal has become a more ambitious "sea of stars", and his mind and vision must also change.

Look at the scenery farther away, do bigger things, and turn crises into new opportunities.

Even if it's a little more difficult.

When Iwahashi thought of this, he made up his mind and replied, "I probably have a little idea now, but whether it can be done or not depends on Manyumi-san." ”

Watanabe Manyumi listened obediently, "It doesn't seem to be too easy. ”

"But as long as the results are worth the effort," she continued...... "let's hear it." ”

Iwahashi carefully considered the words, "There are few singers in the Red and White Song Club who can sing unreleased works, and even if there are, it is not the turn of ordinary singers. Of course, for ordinary singers, singing unreleased works outweighs the losses. ”

Except for those singers who have established the status of big things, in order to cooperate with a special project of the Red and White Song Club, other singers, whether they are newcomers or popular, are holding the Red and White Song Club to sing it again and drive a wave of record sales.

"So, before you decide on a song to be sung with NHK, you have to release it first. He said.

Watanabe Manyumi nodded, "Here's how it goes. casually reminded: "So, the time is relatively tight, and we must put the new song on the shelves and promote it as soon as possible." ”

"Yes, it has to be put on the shelves, and it has to be promoted. ”

Shinichi Iwahashi echoed, and the conversation changed, "Wanyumi-san, this time we won't release a single, let's release an album directly." ”

"What?"

"Skip the singles, just release a full-fledged album, and put the new songs that are going to be sung at the Red and White Song Party into the album. Iwahashi Shinchi said his idea.

"It is the first step to perform this piece at the Red and White Song Festival and promote it in front of the national audience. ”

Shinichi Iwahashi continued, "After the Red and White Song Festival, the audience will buy the records they like after listening to them, and they will be broadcast on demand on the radio, which is a common practice that everyone knows. ”

"After the band sings a new song in the Red and White Concert, if the audience likes the song, they will do the same. ”

However, this new song will not be released as a single, and if you want to buy it, you can only buy the album.

When Watanabe heard this, she only said, "A single is about 980 yen, and a regular album is about 2,500 yen to 3,200 yen depending on the medium." ”

The implication is that the audience can buy a single for a favorite song, but they may not pay 3,200 yen for an album for a favorite song.

"That's right. However, what I think about first and foremost is the 'publicity' itself. ”

Shinichi Iwahashi explained to her, "Singing a new song at the Red and White Song Festival is undoubtedly doing publicity. However, this is not to promote this new song, but to promote the band's album through this new song. ”

"When the band was making it, they were very focused on the integrity of the album. In the case of DREAMS COME TRUE, the release of the single was also in the service of the album, and when Nakamura-san and Miwa-chan and I decided on the single, we also considered whether we could match the style of the album when we included them in the album. ”

"What I'm thinking about is taking this opportunity to attract, or should I say, make the audience have to buy the band's album, and make a big promotion for the album through this red and white song party. ”

"It's not just about the album that's going to be produced next, but also about the message that 'DREAMS COME TRUE's album is well worth buying. ”

It was a natural progression for a single to become a hit, which in turn would increase the sales of the album.

However, I am most afraid of the situation that the sales are tilted to the side of the single, so that the album is not enough to sell. If you want to enter a higher field, you need to pay more attention to the album than to make a best-selling single.

As long as a seed is planted in the hearts of the audience, "DREAMS COME TRUE production, it must be a high-quality product", then the album will not be sold from now on.

Once the audience has a sense of trust in the quality of the band's albums, it will also be able to get rid of the dependence on singles to a certain extent.

If you want to go to a higher place, you have to break the "only when you release a hit single can you drive album sales". A hit single can take a band's album sales to the next level, but it must not make a difference in the life and death of a band's album sales.

In Iwahashi's opinion, this is an extremely important thing in the growth of the band.

After all, a single song mainly depends on inspiration, but an album must also have a solid foundation and an aesthetic for music. If you want to be evergreen, you can't rely too much on inspiration.

......

After hearing his words, Watanabe Manyumi suddenly smiled and said half-jokingly: "You said just now that it's too wasteful to promote a single song just to promote a rare red and white opportunity, and I thought you wanted me to fight for a two-song skewer with NHK." ”

"How could it be. Shinichi Iwahashi also smiled.

The two songs are skewered, and for newcomers like them, it is pure pipe dream.

This kind of treatment either belongs to the popular fried chicken, or belongs to the top big thing, how can a small band that has been abolished for the first time and is not allowed to sing its own hottest bestsellers, how can it be possible to sing two songs at a time.

The performance time and performance process of the Red and White Song Club are very stuck, and the singers who make their own claims on stage, regardless of the fame of the coffee position, are likely to be happy to mention an "NHK ban order".

"Then I'll breathe a sigh of relief for this 'how could it be'. Watanabe Manyumi replied.

But this is just a joke that she casually invigorates when she clears her mind. Of course, Iwahashi Shinichi's idea didn't hit the Red and White Song Party, throwing her a task that she couldn't complete, which was really worth her relief.

Taking advantage of the gap between the topic and the topic, she sorted out Iwahashi Shinichi's words, and then continued: "Now, let's talk about your 'second step'." ”

Before starting to say this idea, Shinichi Iwahashi first put on the sentence "Whether it will work depends on her".

Watanabe Manyumi knew him very well as a person, and she never believed that he could let her go so easily after he said that in advance.

With Shinichi Iwahashi's understanding of Watanabe Manyumi, he would never worry that she would not be able to grasp his thoughts and intentions.

Previously, he had been thinking about how to plant the impression in the minds of the audience that "the quality of the band's albums is very high", although it is the most realistic way to let the audience know about this when releasing the album steadily.

However, now is not simply an era when the aroma of wine is not afraid of deep alleys.

This time, the production committee of the Red and White Song Society threw them such a trouble, and this attitude of doing whatever they did made Iwahashi Shin's idea hit it.

simply use this show to broadcast simultaneously across the country and the highest-rated music fan to do a series of publicity.

And since it's a serial promotion, it's not just a link where the red and white song will sing a new song.

He immediately picked up the conversation and asked, "Wanyumi-san, after the end of the Red and White Song Festival, and throughout the New Year's holiday, which TV station's New Year's program do the viewers probably prefer?"

Watanabe Manyumi thought for a moment, "When it comes to New Year's specials, TBS TV is more popular. ”

"So, the second step is to buy the commercial time of TBS TV and broadcast the album commercial. Shinichi Iwahashi said his thoughts, "After the performance of the Red and White Song Festival, the audience will always remember the melody of the song for a short time. This stage is a good opportunity to deepen their impression and encourage them to enter the record store. ”

"New Year's Advertising ......"

Watanabe Manyumi now knows what Shinichi Iwahashi meant when he said, "It's up to her whether it works or not."

If you want to buy the New Year's advertisement of TBS TV, you not only have to spend money, but you also have to fight for connections.

"It's a big problem. She couldn't help but sigh.

From the point that she rarely sighed, it was indeed a big problem.

"I'm sorry, I'm sorry. Iwahashi smiled, "It's a bit of a wayward idea. Actually, if TBS can't do it, other TV stations can, in short, the point is to deepen the impression. ”

Even so, it is difficult to win the New Year's advertisement of any TV station.

But it's not impossible to take a gamble. Watanabe Manyumi groaned.

DREAMS COME TRUE has the strength to be confident that it will definitely be able to recover even if it pays a high amount of publicity money for them. Even if you don't mention the new album that doesn't have a shadow yet, the sales since its debut this year have already made the firm a lot of money.

Manyumi Watanabe is now negotiating the rights to adapt Banana Yoshimoto's "Kitchen" and is preparing to make her own film to support Izumi Inamura, and the source of confidence is the sales of several bands that the firm has signed and debuted.

The big one of them is undoubtedly DREAMS COME TRUE.

......

"Next is the third step......"

Shinichi Iwahashi hasn't finished yet, "The third step is to negotiate with TV Asahi to hold a special New Year's program for the band Heaven as usual this year, and invite bands that have won in the show to come back and perform." ”

"OF COURSE, DREAMS COME TRUE will definitely go. ”

"Do you continue to advertise the album through the band Kingdom of Heaven?"

"Advertising naturally has to be hit. However, Manyumi-san, the band's kingdom of heaven is our own territory, and there are discussions about what to sing and how to sing here. By the time the band's New Year's special program is broadcast, the effect of the first two steps will probably be fed back, and then you will be able to act and make adjustments at that time. Shinichi Iwahashi said.

Watanabe nodded, "That's right." "Is there a fourth step?"

"Step 4. Shinichi Iwahashi really looked like he was going to follow her words. Seeing Watanabe's slightly subtle expression, he smiled, "I haven't thought of the fourth step for the time being." ”

temporarily thought of using red and white to promote the album, and for a while and a half, he could only set up such a general shelf, and he couldn't say more.

However, the general idea is to add bricks and tiles to it, and then build a layer on top of it, which does not need to be said, everything is possible.

He looked at Watanabe and breathed a sigh of relief, but said unhurriedly, "However, the zero step is imminent. ...... Hurry up and decide on the new song you want to sing, decide on this new album. ”

Fortunately, the song production process of DREAMS COME TRUE, because the band adheres to the concept of album first, often produces albums and singles at the same time, and now it is not difficult to ask for an album.

"Not true. Watanabe shook her head.

Iwahashi Shin was puzzled. As if in return, she deliberately said unhurriedly: "The zero step should be whether I agree with this plan or not." ”

"Haha!" Iwahashi couldn't help but laugh.

While laughing, he imitated her tone, "Not right. ...... If you don't agree, you don't have this plan. After a pause, he looked at her, "So, can this plan be there?"

"That first starts with this album by the band. Watanabe Manyumi was not stunned by his words, and she was very sober.

"Okay. Iwahashi Shinichi agreed, "I'll prepare as soon as possible." ”

He's very energetic.

After all, being suddenly stumbled by someone, using the leverage he is best at, is undoubtedly a challenge to him. When a crisis comes, a response is a must. But for him, it's a comeback.

Watanabe Manyumi saw Iwahashi Shinichi's determined expression in his eyes and smiled slightly. However, when I thought of something at once, the expression on my face became serious again.

Shinichi Iwahashi was looking at her, noticing the change in her expression, and asked, "Is there anything wrong?"

Watanabe Manyumi shook her head, "It's just that it suddenly occurred to me which side the hand that reached into this Red and White Song Party came from." ”

It's not a good feeling to have an enemy in the shadows who don't know your identity.

When she mentioned this, Shinichi Iwahashi couldn't help frowning. But it soon returned to normal, "rather than pursuing the identity of the enemy, it is imperative to get through the current hurdle first." ”

"That's right. "Watanabe Manyumi is still a little concerned.

However, although the person who competed with this secret enemy was Shinichi Iwahashi, he was also unexpectedly able to think about it, and seeing that Watanabe Manyumi cared about this matter, he thought about it and suddenly mentioned one thing.

"Has Miyo-san, an artist produced by Watanabe, performed on NTV now?" he asked.

Watanabe Manyumi looked stunned.