"Chen Tong, what's going on with the blog of Huanyu Portal?"

Xinlang CEO's Office.

Cao Guowei called the editor-in-chief, Chen Tong.

Looking at the blog of the Huanyu Portal, Cao Guowei was annoyed.

They have paid attention to the blog of Huanyu Portal before, of course, in fact, they have known about the blog business for a long time. However, they have always considered blogging to be a niche business, so they are not involved. Although the Universal Portal also connected the blog to the portal, they also thought that the Universal Portal could not do it.

But now, this blog, which is considered a niche blog by the public, has really been made by Huanyu Portal.

Not only did it work, but because of Mingyue's blog back then, countless other netizens also took precautions.

Although these blogs are not as popular as the bright moon of the year, they have also brought a huge IP stream to the Huanyu Portal.

"Mr. Cao, we also need to follow up on the blog immediately. ”

Chen Tong felt that the actions of Huanyu Portal were not simple, but he didn't have too many ideas about blogs.

But after Huanyu Technology made the blog, Chen Tong knew that the blog could still be played like this.

Chen Tong, who had never underestimated the gateway to Huanyu, immediately proposed to Cao Guowei.

"Of course we had to start a blogging business. ”

Cao Guowei's face was serious.

You may have hesitated about blogging before, but what else can you hesitate about now?

Look at the Huanyu Portal, just because of his blog, it suddenly made their popularity overshadow Xinlang.

You must know that the netizens who originally browsed the Xinlang website before, it was impossible for them to go to the Huanyu portal.

After all, Xinlang is the NO1 in the portal world, and in fact, they are also doing very well.

Whether it is professionalism or others, how can Huanyu Portal compare to Xinlang?

However, now these Xinlang users who have never been on the Huanyu Portal, because of the blog, they have also begun to browse the Huanyu Portal.

"However, Huanyu Technology has taken the lead in making efforts on blogs, and we are a little passive. ”

frowned.

Although he thinks that blogging is promising, Cao Guowei is still gloomy.

"Mr. Cao, blogging is actually a content business, and it is the same as our news content, and there is not much difference in itself. Just as the reason why Huanyu Technology's blog can be popular, it is because of Mingyue's blog back then, as long as we also create such a blog, our Xinlang blog may not be worse than Huanyu Technology. ”

"That's right, but content resources don't happen all at once. Moreover, as I said just now, Huanyu Technology has taken the lead. ”

The Internet market is sometimes like that.

Sometimes he really doesn't have any technical difficulties.

But whoever is the first to seize the opportunity will be recognized by the market.

"Mr. Cao, although Huanyu Technology has taken the lead, we are not without opportunities. I studied the blogs of Huanyu Technology, most of their blogs are more miscellaneous, and there are all kinds of blogs, although there is a bright moon that exploded, but there is no core prominentness. That's why they didn't work for a while after they launched their blog. There was an element of chance in the explosion of Mingyue's blog back then, and if we focused on launching our core business on the blog, we could have surpassed them. ”

"Chen Tong, it seems that you have a plan, let's talk about it. ”

Chen Tong is a veteran of this part of the content.

Hearing Chen Tong say this, Cao Guowei breathed a sigh of relief.

"Stars. ”

Chen Tong said directly: "We can ask celebrities to open blogs. ”

"Stars?"

"Yes, Mr. Cao, this is actually the same as the circle idea of Huanyu Technology. The reason why the circle was able to rise at that time was because of the star circle that was engaged in first. Because the star brings his own traffic, he can quickly form his own circle and form his own fan base, and then attract countless users at once. ”

"If we invite a series of celebrities to start a blog, on the one hand, we can hype it up and quickly attract the public's attention. On the other hand, this series of blog posts written by celebrities is also a highlight. ”

Chen Tong was very smart to see the traffic brought by celebrities.

Everyone is chasing stars.

For example, if you like Liu Dehua.

If Liu Dehua opened a blog, would you go to his blog to check it out?

This is the closest encounter with celebrities.

To be honest, this method is a little more powerful than the circle.

After all, the circle is full of celebrity fan groups, and no celebrities are really in it.

Everyone chats about some fans, and celebrities don't come out to interact with you.

But in a blog, it's different.

"Not bad, not bad. ”

Cao Guo kept nodding.

If this trick continues, even if Xinlang Blog does not seize the opportunity, it can catch up.

And if a series of celebrities open blogs at that time, it will be really heavy news in the Internet circle and the entertainment industry.

"Then it can be a bit expensive. ”

Although he thinks this plan is very good, Cao Guowei is a little worried about the funds.

Although these celebrities are well-known and have high traffic, the amount of money is not a small amount to cooperate with them.

It's just that Chen Tong smiled and said: "Mr. Cao, the cost here is not much." ”

"How?"

"We can think of the blog as a window into their publicity. It looks like we're pulling them to start a blog, but we can also promote them in another way. We use Internet resources to promote them, and they drive traffic to us through their blogs, which is a win-win cooperation. ”

"Good. ”

"Chen Tong, there is yours. ”

Cao Guowei patted the table gently.

Obviously, he was extremely satisfied with Chen Yu's plan.

"You are solely responsible for this. ”

"Yes. ”

"However, Chen Tong, we can't be stingy in this area. While collaboration may not require much money, we also need a fund to promote the hype. I'll talk to the finance side in a moment about how much money you need, and I will support you unconditionally. ”

"Thank you, Mr. Cao. ”

Chen Tong was overjoyed.

Although Chen Tong once criticized Cao Guowei for entering the online game business, it was okay to make amends.

In Xinlang's core content business, Cao Guowei has always been very generous.

With such a CEO, what is Huanyu Technology afraid of?

In the following days, Chen Tong focused on inviting major domestic stars.

Of course, he is not invited by all celebrities.

First, I took the initiative to invite some superstars.

Just get these superstars and create topics and traffic.

Then in the future, even if other second- and third-tier stars don't need to be invited, they will come over to open it themselves.

In the future, they will even be able to open up the blog into a celebrity packaging channel.

In the future, some celebrities want to publicize and promote, and they have to pay them a sum of money.

Of course, it's all in the future.

Now the main thing is to launch their Xinlang blog.