Chapter 1600 Propaganda and Marketing

Park Ji-hoon finally set off.

With Park Min-ah, Yoon Hee-jin and others.

Of course, Park Min-ah will only be back after a few days, after all, the mother and baby brand she founded has just been on the right track, and she needs to bother more. It is also because of this that Taeyeon and others will bother to pack up for Park Ji-hoon so much, and if she follows, there is no need for this.

The first stop is Southeast Asia.

E-commerce in Southeast Asia has just started, and the logistics system is not very perfect, so it is a good time to enter, and the labor here is relatively cheap, which is suitable for manufacturing bases.

His main business areas in several countries in Southeast Asia are e-commerce, logistics and mobile payments.

Needless to say, Korean clothing and cosmetics are very popular here, the fame of its works, and the efforts of various entertainment companies to expand their popularity overseas, the brand has become popular among the middle and upper class in several countries.

Compared with e-commerce, logistics investment is relatively large, and the effect is slow, the income is low, but it has also greatly improved the efficiency of their own e-commerce, so there are many examples that have been selected, at least for it to increase more than 10% of the income! This is one of the confidence of his competition with other e-commerce, and it can be expected that in the future, there will definitely be more and more "cross-river dragons" pouring into Southeast Asia, pre-layout logistics is the real opportunity to seize the opportunity, the logistics industry here is not developed, even if it does not make money, as long as it does not lose is a huge success.

Mobile payment is also for e-commerce, and at the same time, it is committed to building a community platform to firmly attract customers.

The investment department has acquired and invested in many new points and logistics enterprises in several Southeast Asian countries, thus greatly accelerating the pace of its own development, the most important thing is talent and local integration.

It is usually a joint acquisition, unless the other party insists on resigning.

However, the problem here is also serious.

Embezzlement.

Even the governments of several countries have to pay some benefits for this, and needless to say, the company must have it in it. Investment business is like this, many entrepreneurs are just to cheat investment, through random wages, fabricated data, hype and other means to maintain a thriving illusion, anyway, now willing to invest money "fools" are many, as long as the means are used well, do not need you to ask the other party to take the initiative to find the door, can not cheat on the money and run away.

The routine is very simple, but it always succeeds.

Investors can't help it, in this era, as long as they are willing to spend money, the fake can also be blown as real, after the heat comes out, experts and celebrities from all walks of life will come to cheer, and then a few competitors will emerge, and it will immediately become a "new model" and "the beginning of a new era"...... It's no wonder if you're not fooled.

Park Ji-hoon has also suffered.

This is especially true in Southeast Asian countries, where many elites have the idea of immigrating to developed countries, and there are not many who are really willing to take root in their own countries and do business with peace of mind.

Then there are some countries in Europe and the United States, and now his career has gradually transformed successfully, from a well-known game company to a behemoth integrating entertainment, investment, and retail.

The "fidget spinner" plan, which was finalized by Park Ji-hoon himself, lasted for up to half a year, like a snowball, and the company did not even need to take the initiative to contribute in the later stage, and many celebrities who wanted to rub the heat came out to promote it, which successfully became popular all over the world and became the most popular in early 2015.

This plan is also known as the most successful marketing case in the first half of 2015!

It's also completely on fire." The name, regardless of the brand or the platform.

Park Ji-hoon's decision to insist on buying the copyright was undoubtedly very correct, in order to avoid being charged royalties, the popularity of this platform can almost be said to have skyrocketed!

Moreover, Park Ji-hoon's team did not just formulate a "fidget spinner" plan, but also followed up.

The protagonist is still Park Ji-hoon.

Maybe it's because of his artistry and businessman, or maybe it's because of his talent as one of the protagonists of the times, he has a very accurate grasp of the pulse of the times.

In layman's terms, it means that he knows how to succeed in this era and can keenly perceive the trend of the times.

Signed almost all Korean first-line artists, including men's groups, women's groups, actors, etc., and self-operated brand endorsements are still the two major items of clothing and cosmetics, and they are successful again!

For example, the versatile little white shoes, many brands have, under the guidance of ., once turned over and became the protagonist of 2015!

Like the fidget spinner, it is not possible to eat alone, and although it cost a lot of money to launch this cake, the participation of many big brands such as Common Projects, Golden Goose, Stan Smith and many others successfully made this cake bigger until it became the protagonist in 2015.

Among them, the delicate little white shoes with their own name as the logo and the classic "three bars" of Adidas Superstar have become leaders in this field.

With the popularity of the Normcore trend of returning to the basics and the return of the fitness trend, the jogging pants launched by .have also successfully followed the trend, and even occupied a place in the top ten of Google search rankings for a time.

There are also lace-up elements, wide-leg pants, bomber jackets, thin scarves, etc., which capture, or participate in, the return of retro style in 2015.

One of the retro A-line skirts with a playful sense was originally just one of the many promotional products, but it suddenly showed off its presence, and it was sold out almost as soon as it was put on the shelves, not only in China, but even foreign women were conquered!

However, the real successors of fidget spinners are not these, these are taking advantage of the momentum, and the real successor is another toy "blind box".

"Blind box" was born in Japan, originally called "mini figures", and later due to the consensus of people, it also began to be called "blind box".

As the name suggests, a blind box is a box, which contains different styles of doll figures, a set of more than a dozen boxes in front of you, but you don't know which one is inside, maybe you can draw the regular or hidden model you want at one time, or you may draw the same regular model three times in a row - there is no familiar feeling, it can only be said that it is worthy of starting as a game.

The fascinating thing about the blind box is here, you never know whether you have chosen it for a long time, and at the moment of opening, there is a kind of excitement waiting for the 5 million lottery lottery, surprise or loss at the moment of opening the box. And once you open one, you can't help but get addicted, and you open ten, twenty ...... Because you never know what the next blind box will be when you open it, you will buy them one after another until you buy the one you like or the hidden one.

The mobile game is the first in the world, with many classic characters, and also bought the copyright of many popular characters in advance, and once released, it immediately attracted many trendy toy bosses.

Among them, the most popular is unexpectedly Park Min-ah's doll, which is known as the "ultimate hidden model".

Like Park Ji-hoon, Park Min-ah has never meant to endorse advertisements, and there are not many life photos, but almost everyone in South Korea knows it. This doll is based on her image positioning, which means "gentle and well-behaved, considerate, up and down to the kitchen, always by your side", and only one is released in each country, so it is known as the "ultimate hidden model".

As soon as it was launched, it was directly popular!

All kinds of product promotion plans, layer by layer, like waves pushing wave after wave, making "." From an almost shy country girl, she became the most dazzling princess in 2015!

Park Ji-hoon's fortune also climbed rapidly.

Finally, in the 2015 Forbes list of Korea's richest people, he surpassed Lee Kun-hee to jump to the first place.