"You want me to give up?"

Pei Sheng, the reporter who personally handled the report "Jiagu also began to worship foreign flattery", looked at the editor-in-chief in front of him angrily, and he was about to be mad.

"Pei Sheng. The editor-in-chief shouted, accentuating: "It's not that I want you to give up, but you can't do anything, and you should give up." ”

"Huh. Pei Sheng's tone was a little better, he shook his head irritably, and asked, "What's going on?"

The editor-in-chief saw that he was calming down a little before he said, "You don't think that Jiagu's public relations department is a joke, right?"

Of course, Pei Sheng would not think so.

Not to mention buying public opinion, but the Jiagu system spends a lot of money on advertising every year, and there is no great need for Jiagu milk advertising, which does not fall every quarter, and in turn, these are the media resources of the Jiagu public relations department.

Jiagu Group, which has a lot of money to buy advertising, has a deeper relationship in the media industry than most people think.

That is, Pei Sheng's media department did not get Jiagu's advertising money, otherwise, it is not certain whether his report can be sent out or not - it is not easy to offend the owner who pays for advertising, you can't scold your mother while collecting money. What's more, with Jiagu's extremely lenient style of giving money to the media, it is very simple for Jiagu's public relations department to meet his boss's boss.

"Did the Jiagu Public Relations Department put pressure on it, or did it throw money at it?" Pei Sheng asked in a sarcastic tone.

The editor-in-chief's expression was embarrassed for a moment, and then he smiled bitterly: "Actually, no." You know, they don't even have to show up......"

The subtle look in the editor-in-chief's eyes succeeded in making Pei Sheng's face flush.

This was his shame for a time.

After the report smearing Jiagu was issued, Pei Sheng was concentrating and ready to face Jiagu's suppression, media siege inclined to Jiagu, Jiagu fans' verbal and written criticism, and so on.

However, none of this is possible.

The public relations department of Jiagu issued a report on the investment in sand control, and there was no more.

Pei Sheng, who was ready to deal with the overwhelming pressure, almost vomited blood - it is better to face the suppression, who does Jiagu look down on!

"As media, we are not afraid to tell the truth, but we must always meet the expectations of public opinion. The editor-in-chief said solemnly and slowly: "If you look at our company's Weibo, we are about to be scolded as dogs." At least, at this stage, it would be unwise to report on the black material of Jiagu. ”

"But it's also hot, isn't it? I'm going to keep digging deeper......"

"Pei Sheng, how long have you been looking for Jiagu's black material?One year?Two years?How long will it take for you to find the next black material?" The editor-in-chief interrupted him.

"I'm sure I can find it, there can't be a perfect company ......"

"It's impossible to have a perfect company, but even if you find it, it's a matter of two things, and readers are disgusted by the remarks that smear Kaya. The editor-in-chief interrupted him again: "Pei Sheng, we all know that your ability is great and very hard, I will remember your dedication, but let's not mention this matter now." ”

Pei Sheng's face was half blue and half purple, and finally he angrily rushed out of the door.

The editor-in-chief sighed.

A quarter of an hour later, Pei Sheng's deputy, Xiao Wu, walked into the editor-in-chief's office.

The editor-in-chief just glanced at it, and said lightly: "If you have an opinion on the company's decision, don't open your mouth." ”

Pei Sheng is a senior reporter, and the editor-in-chief is willing to spend some effort to persuade him; Xiao Wu is a rookie, and the editor-in-chief is really too lazy to deal with it.

Xiao Wu pinched a bag of materials, closed the door cautiously first, and then stood up and said, "Editor-in-chief, I didn't mean that, but I have an idea, why can't we do some positive reports about Jiagu?"

The editor-in-chief looked up unexpectedly and saw the undisguised ambition in Xiao Wu's eyes.

He was silent for a few seconds, then took off his glasses and asked, "Why do you think that?"

Xiao Wu said calmly: "I was thinking, we did a report to discredit Jiagu, and it turned out to be a thankless task. Even if Jiagu doesn't explicitly target us, it's certain that he doesn't like it in his heart. We might as well take the initiative and do some influential positive reporting, and if we do a good job, we may be able to let Jiagu choose to advertise in our media. ”

"There are so many positive reports on Jiagu in the media, how do you make a brilliant appearance?" the editor-in-chief pointed out the key points pointedly, which is why he agreed to report on Jiagu's black material before.

Xiao Wu confidently handed the information to the editor-in-chief and said, "I followed Brother Pei to visit many departments in Jiagu and collected a lot of useful information......

Xiao Wu is an ideal reporter, and he will not always be Pei Sheng's deputy. However, if he wants to be independent, he must have a brilliant report before he has the opportunity to choose.

Unlike Pei Sheng, he likes Jiagu a lot, and this liking gradually turns into worship as he deepens his understanding of him.

Therefore, during the visit, Pei Sheng only paid attention to the black material, and he recorded all the outstanding places in Jiagu.

As a reporter, even if he is a rookie reporter, Xiao Wu feels that there are too many bright spots that can be tapped in Jiagu.

How to leap from a small private company in a corner to a world-leading enterprise in the field of agriculture in the most traditional agricultural field, the growth miracle of Jiagu has attracted the attention of countless people.

Xiao Wu concluded that the two secrets of Jiagu's rapid growth are that one is to respect the power of technology - Jiagu Laboratory is still the largest biological research laboratory in China, and the other is to form a community of interests and destiny between the company and employees - large-scale employee incentive dividends in the Jiagu system, as well as joint stock dividends with cooperatives, all prove this.

He believes that it is precisely because of these two points that Jiagu has been able to emerge when domestic food safety problems are frequent, a problem that all countries experience in the rapid development stage, and companies in agriculture and related industries feel the chill of the market in Sensen.

Relying on the cost advantage and better than all competitors' quality control, while breaking ground, while accumulating technology, the more severe the external environment, the more fierce the competition, the more obvious the advantages of Jiagu.

The same path has been replicated overseas, and after accumulating enough advantages at home, Kaya has taken on the posture of attacking overseas business from five years ago, and has launched a fierce attack overseas......

The editor-in-chief looked at the information compiled by Xiao Wu and nodded unconsciously.

Xiao Wu smiled imperceptibly, and immediately pursed his lips, so as not to interfere with the editor-in-chief.

The editor-in-chief read all the materials and groaned.

Glancing at Xiao Wu who was standing, he coughed lightly and said with a smile: "I remember your name is Wu Lei, right, come, sit down and talk." ”

"Just call me Xiao Wu. Wu Lei's children's shoes almost burst into tears, he finally had a big name.

The editor-in-chief said: "Well, Xiao Wu, the information you have collected is good, but for a report, the content seems to be a little too much. ”

Wu Lei raised his voice slightly excitedly and said, "I think it can be made into a series of reports." ”

"Series?"

"Yes, I've read other media reports on Jiagu, and most of them focus on a single aspect. But you can also see that the factors for the rise of Jiagu are manifested in all aspects. No one has ever done a series of reports on the reasons for Jiagu's success. ”

The editor-in-chief did not immediately agree.

A series of reports means that it will occupy more than one page, even if he is the editor-in-chief, it is not easy to give it.

"You can write a series, but you can't publish it continuously. Send the first article first, and if the response is good, I'll give you the layout later. In the end, the editor-in-chief made this decision.

Wu Lei was happy at first, then his eyes rolled, and he hurriedly said: "Editor-in-chief, I think so, we might as well start with the desert development project in Jiagu." ”

"Oh?"

"First, at this stage, the people are more concerned about the desert development of Jiagu, and secondly, it is also a year-long hibernation, waiting and deep cultivation, and then it broke out in one fell swoop, and the desert development of Jiagu is the epitome of every pioneering action in Jiagu. We can make the content richer by interspersing the stories. ”

The editor-in-chief nodded slightly: "The idea is good, but is your content enough?"

"I can go to Jiagu again for interviews. Wu Lei said decisively.

The editor-in-chief's eyes froze: "You're not afraid of being beaten out?"

Wu Lei straightened his chest: "Don't be afraid, I have a way." ”

There is no way, it has to be said that there is a way, his move is equivalent to betraying Pei Sheng, if he does not take this opportunity to come forward, the road ahead will not be easy.

"Then you go. The editor-in-chief is also happy to let go.

......