Ye Zijin, Yang Hong, assistant ......

A group of people came, changed their clothes one by one, drove Zhou Mu out, and then Meizizi soaked in the hot spring water and enjoyed life.

Outside, the company's employees set up a barbecue in the spacious courtyard.

There is no doubt that today is not only a date between him and Xu Qinglime, but also a day for the company's employees to have dinner together......

This can also be regarded as the tradition of Qinghong culture.

Every once in a while, we have to do a team building to let everyone connect with each other. What effect, it's hard to say. But everyone, enjoy this rare leisure time.

From the afternoon until the evening, everyone took advantage of the trend and spent the night in the villa. On the observation deck, the stars are shining brightly and everything is lonely, which is indeed very wonderful.

On the second day, you can also climb the mountain and enjoy the scenery of nature.

On the third day, it was a bit boring......

Everyone left the villa and returned to the company to continue their 9-to-6 life. Zhou Mu also packed his luggage and started a new trip.

The god of war has returned and begun to promote. Hu Yingshang convened everyone, not to discuss how to publicize, but to arrange the itinerary directly.

Newspapers, the Internet, TV stations, outdoor advertising, ......

The list is very detailed, and the cost of publicity is as high as 200 million.

Hu Yingshang didn't dare to be careless, he said in a deep voice at the meeting: "The National Day schedule is not small. Our opponents have three main ......"

He motioned to his assistant and turned on the slide.

"During this year's National Day, in addition to our films, Pentium Pictures, Shengshi Culture, and blockbusters are also strongly promoted, plus Yan Shen's works ......"

Hu Yingshang sighed, "These are very strong opponents, if we don't work hard, the box office will definitely not look good." ”

"Hmm!"

Others thought so.

Needless to say, Pentium Pictures and Shengshi Culture are film and television giants. The blockbusters they launched must be aiming for box office champions.

As for Yan Shen, like Hu Yingshang, he belongs to the level of a superstar.

But the superstar almost set up his own studio, and then cooperated with many companies to create his own projects, which is not small.

Hu Yingshang's deputy, the director in charge of publicity and distribution, also began to analyze, "The movies launched by Pentium Pictures are starring them in the past two years, focusing on promoting Xiaosheng Rongxuan, and the appeal of the box office is definitely a little second." ”

"But Pentium is very smart, they invited a few old-timers to match, these are familiar faces to the audience, and they are also popular. ”

The director said slowly: "As long as the quality of the movie is not bad, many people are willing to support it." ”

"As for the prosperous culture...... I don't think it's a cause for concern. ”

The director hesitated a little, subconsciously glanced at Zhou Mu, and then continued: "Since Xu Qinglime terminated the contract and left Shengshi, the senior management of Shengshi has been thinking about supporting another actress to come out and make it the company's signature. ”

"So the movie released on National Day is probably used to support the ...... of newcomers"

The supervisor said: "I heard some friends in the industry say that the quality of the film is average, and it is a mediocre commercial work, so don't worry. ”

"The most important thing to pay attention to is Yan Shen's works. ”

The director's expression was solemn, "If our movie is about court grievances and revenge, and a bloody war blockbuster, then Yan Shen's "Heaven Thief", judging from the propaganda strategy, they are biased towards the fantasy legends of the rivers and lakes. ”

"In any case, if it is released on the same schedule, this movie will definitely affect us, and we must be careful and vigilant......"

Human energy is limited.

Modern people's leisure and entertainment methods generally choose to take their girlfriends to eat, chat and watch movies in the evening, and then go to the hotel......

Ahem, so one night, at most one movie. Two movie tickets, not cheap either. So which movie to watch, you have to pay attention to it.

Romance movies are naturally the first choice for couples.

But......

It is the male audience who is responsible for paying the money, they are naturally not very sensitive to romance movies, unless their girlfriends are arguing to watch it, otherwise their first choice must be an action and special effects blockbuster full of visual impact.

Besides, in order to please female audiences, commercial blockbusters must also have love lines.

All in all, modern film and television companies have naturally explored a set of effective rules for the audience's preferences, and then when creating projects, the positioning is also very clear.

There is a family carnival suitable for all ages.

There is a big animated movie for children.

There are youth films for teenagers.

After that, it can be further subdivided, literary films, comedy films, suspense films, police films, war films, *****, pure love......

Wait a minute.

All in all, the positioning of "God of War Returns" is also very clear. It is aimed at young men and women, this is the main consumer force of society, the largest movie-watching group. How can they be willing to pay money and actively contribute to the box office?

Publicize......

Hu Yingshang stood up and looked around, "There is still a month before the movie is released, and during this period, I hope everyone will obey the arrangement and work together to win the box office championship." As long as this goal is achieved, the investor will definitely not be stingy with rewards at the celebration banquet. ”

Bang Bang Bang ......

Everyone applauded warmly to express their support, whether it was from the terms of the signed contract, the obligation to cooperate with the publicity, or the professional ethics of the artist, or the pie painted by Hu Yingshang...... No one would refuse the offer anyway.

Next, it's time to schedule tasks.

Hu Yingshang directly called the name, "Li Shu, you are in a group with me to participate in talk shows on TV, newspapers, and magazines." ”

"Good. ”

Li Shu has no opinion.

Hu Yingshang nodded, and continued: "Zhou Mu, you and Yu Da will participate in several online variety shows together......

Without waiting for Zhou Mu to speak, he heard Yu Da retort, "Don't ...... I'm too tired from variety shows, and I'm going to go to interviews. ”

"Don't think that I don't know your mind. ”

Hu Yingshang smiled angrily, glared at him, and said, "Of course you think the interview is easy...... You don't talk on talk shows, so of course you feel relaxed. ”

"So you just die. ”

Hu Yingshang said coldly: "Anyway, I'll give you two choices, either go to a variety show, or go home to rest......"

"Then I'll participate in variety shows. Yu Da immediately changed her tune.

Is it so scary to go home and rest?

Some people blinked slightly, their minds fluttering.

Anyway, the matter was happily settled. For several other people, Hu Yingshang also has detailed arrangements. The actors who participated in the movie were arranged to participate in different programs according to the size of the coffee and the level of popularity.

Even if you are a third-tier actor, you can go to the radio station and talk to the audience and friends about the anecdotes in front of and behind the scenes when the God of War returns.

All the programs don't need to be contacted by themselves, Hu Yingshang has already arranged them. Everyone can pack their bags now and set off immediately.

"Exploitation, the ...... of the capitalists"

Yu Da muttered, surrounded by a group of people, and headed to the airport. Zhou Mu did not travel with him, he was left behind by Hu Yingshang to chat in a more private study.

Hu Yingshang personally served the tea and asked seriously: "What do you think, how is our propaganda plan?"

"It was perfect and detailed. Zhou Mudao.

Hu Yingshang shook his head, not satisfied, "Don't talk clichés, I want to hear the truth." If there's anything missing, you must tell me. ”

"That's the truth. ”

Zhou Mu felt wronged, "With such a detailed plan, all-round coverage of sea, land and air, where are there any omissions?"

"What about marketing?"

Hu Yingshang did not give up, and asked again: "Don't you think that this marketing plan is very old-fashioned? There is nothing new......

Zhou Mu heard the taste, and immediately cried and laughed, "Big brother, please...... Marketing is never about whether there is something new, but whether it is effective. ”

"I think this marketing plan is very much in line with the rhythm of blockbusters. ”

Zhou Mu said euphemistically: "Some movies, no matter how tricks you play, there is a ceiling, and the upper limit of the box office is there, and it can't be broken at all." Some movies, as long as they are promoted in a dignified manner, can be like a bamboo, and the box office is rising. ”

"I hope so. ”

Hu Yingshang laughed at himself, "Every time a movie is released, I can't help but be anxious. It's easy for audiences to like the new and hate the old, and I'm afraid they won't buy it. ”

"Brother Hu, be relieved. Zhou Mu comforted, "I have also watched the finished movie, the degree of completion is very high, and the box office will not be bad." As long as the movie is exciting enough, it will definitely attract everyone to the theater. ”

Hu Yingshang nodded slightly and diverted the topic, "There are some things that I didn't say in front of everyone just now." However, in today's era, young people watch less TV, so the promotion of online programs is the key ......"

Huh?

Zhou Mu was stunned.

I heard Hu Yingshang continue: "That's right, that's what you think, you are the main force of propaganda in this movie......"

"Big brother, please let go. I can't carry this pot. Zhou Mu covered his forehead with grief. According to the meaning of Hu Yingshang's words, if the box office fails, won't it become his sin?

"Those who can work harder. ”

Hu Yingshang said with a smile: "I have been in the industry for decades, and the audience looks at my face every year, I'm afraid they will get tired of it." You are a fresh face and capable...... The box office of the movie, after all, depends on you young people to carry it. ”

He patted Zhou Mu on the shoulder, and his tone was very sincere, "It's up to you, help me." ”

“......”

What can Zhou Mu say, "I'll try my best." ”

In fact, he didn't even know how to help.

It's nothing more than participating in the show and trying to promote it.

"Thank you, thank you. ”

Hu Yingshang smiled, and then thought of one thing, and his tone was a little helpless, "By the way, there is also Yu Da...... When she was recording the show, she definitely didn't pay attention. ”

"If you can take care of it, take care of it. If she goes too far, you give it to me...... My wife called and asked my wife to teach her a lesson......"

Hu Ying's righteous words ushered in Zhou Mu's contempt.

"Don't look at me like that. Hu Yingshang smiled bitterly: "I grew up watching her, and my parents spoiled her, but she was not afraid of me." ”

“...... Got it. ”

Zhou Mu waved his hand, "I'm leaving, see you later!"

"Come on!"

Hu Yingshang sent him away, looked at the car in the distance, turned around and made a call, "Wife, it's done." I'll do things, you can rest assured ......"