No. 142: Proxy Games

"Hehe, it seems that everyone is highly unanimous. ”

Chen Yu smiled.

But also, who doesn't know that the game makes money.

People who have websites want to engage in online games.

Those who are engaged in software want to engage in online games.

Those who are engaged in computers also want to engage in online games.

As a game portal, 5173, how can there be no idea of making games?

"Okay, let's discuss how to do our online game. ”

Although it was the first time to mention the game, as soon as Chen Yu said it, Zhang Jianming said: "According to the company's current situation, it is a little difficult to develop a game by itself, and the development cycle is also long, so I think I can act as an agent for a game." ”

"Li Nan, what do you think?"

"I agree with Mr. Zhang's opinion. ”

Although Li Nan is not engaged in game development, he still knows a little about online game technology: "Game development is a relatively complex project, and it takes us at least two years from development to launch. Now that the market is so hot, if we wait two years before launching, the market may be scratched by major game companies, and we can act as an agent for a game first. However, we can't always be an agent. Affiliate games always put the decision on the game development company, and the agency cost has to be removed when operating, and there are even some game development companies with very harsh conditions......"

"Very well thought out. ”

Chen Yu also nodded.

Although the major game companies have not had much of a lawsuit with the game development company now, the contradictions have broken out from time to time. The previous "Millennium" game agent had some unpleasantness with the game developer, and now the two sides have not mediated, which has also caused the number of online users of "Millennium" to drop again and again.

It is said that there is also a legend on the side, and it seems that the legendary Korean development company wants to raise the royalty.

But Chen Tianqiao refused.

However, although Chen Tianqiao refused, the Korea Development Company refused technical support on the grounds that both sides were conflicted.

On the other hand, NetEase's big talk about Journey to the West, development is its own, and its operation is also its own.

That is, don't look at other people's faces, don't give royalties, everything can be operated according to your own intentions.

"Well, with the current company's conditions, I also agree to represent a game first. ”

Chen Yu only has half a year, and he can't develop a game in half a year.

Even if you buy someone else's game engine, half a year is extremely enough. What's more, Chen Yu can't find talent for game development at the moment. You know, now as long as you know a little bit about game development in China, it's really difficult for you to build a team like this.

"Okay, give Wang Chang a call and ask him to go to South Korea. ”

At present, there are relatively few talents in this area of game development in China, and even fewer teams have developed games.

The [Tianxia] team was counted as one before, but it was acquired by NetEase.

Jinshan's development strength is very strong, but they absolutely keep it for their own use, and it is impossible for you to act as an agent.

Sohu now has a game team, which is said to be being developed secretly.

So, if you want to find a good game, you can only go to South Korea.

This is also the reason why so many domestic game companies in the previous life wanted to represent Korean games.

It's not that they really like Korean games, but one of the important reasons is that there are not many games in China.

Of course, the legend and miracle of MU from South Korea is so popular in the country, which is also an important reason.

......

"Wang Chang, have you arrived?"

"Mr. Chen, I have arrived, I am rushing to the hotel, and I am currently collecting some information. ”

"Well, don't have too much pressure, take it if you can, and if you can't take it, we'll change it. ”

"Okay, but Mr. Chen, I have learned some news from the Korean side, and it seems that several domestic companies have been in contact with Actoz. ”

"It's okay, it's normal, Legend is the hottest game in China, and Legend is developed by Actoz, and there are many people who want to represent their "Legend 3". ”

"In this way, it is a bit difficult for us to win. ”

"We can increase the agency fee. ”

Chen Yu instructed Wang Chang on the phone: "There was news that Actoz Company shouted out an agency fee of 13 million to the outside world, and needed a profit share of 3 percent, and we can give them 20 million." ”

"20 million, Mr. Chen, the company does not have so much liquidity at present. ”

"It's okay, I'll fix it. ”

Although the company does not have so much liquid funds as 20 million, there is still 10 million in Jiucheng that has not been given.

In addition, the balance of Jinshan's promotion has not been settled.

In addition, although Shenzhou has a bundling agreement and no promotion fees, it can borrow some money from them if necessary.

Engaging in a portal for a period of time is also a bit of face in the industry, and the money can still be scraped together.

In fact, the company is so big that it could have been borrowed from the bank.

It's just that bank loans generally require physical collateral, and Internet companies like 5173 do not have any hard assets.

For such loans, the bank simply refuses.

If you want to borrow, you can only take out a line of credit, but the amount of credit is too low.

This is also the reason why the major domestic giants can only accept venture capital in the early days, but do not take loans from banks.

It's not that they don't want to borrow, it's that they can't.

Of course, venture capital is not a sure win, risk risk, there is risk with investment.

The company you invest in goes public, then you earn.

But if the company you invested in goes bankrupt, you can lose money.

"However, although we can increase the agency fee, we should keep the share as low as possible. ”

The agency fee is a one-time transaction, and Chen Yu is willing to pay no matter how high it is.

But the royalty, then the game has to continue to share the money to the game development company.

The more money you make in the game, the more you give.

This kind of thing will hurt anyone else.

"Understood. ”

Wang Chang nodded.

Three days later, after Wang Chang collected the latest first-hand news in South Korea, he went to Actoz with Yang Lan.

Speaking of which, Actoz is not one of the best game development companies in South Korea.

The legend they developed ranked very late in South Korea, and even if they were agents in several other countries, they ended up in closure. But who knew that after the legend came to China, it was a second spring. Up to now, according to the news from Shanda, the legend has exceeded more than 500,000 simultaneous online people, ranking first in the world.

This made Actoz famous all of a sudden, and there was an endless stream of companies that came to Actoz to negotiate with their agents.

"Sister Yang, I seem to have seen a few domestic companies. ”

"It's hard to talk about. ”

"Hmm. ”

Wang Chang and Yang Lan nodded, prepared for the worst.

It's just that the truth is beyond Wang Chang's expectations. They thought that this negotiation would be extremely difficult, but after Wang Chang met with the management of Actoz Company, Actoz Company was very intentional, and all kinds of conditions were also very relaxed, and also expressed that if the negotiation was pleasant, they could sign an agreement with Huanyu Technology within three days.

This made Chen Yu a little puzzled, and he didn't know what Actoz was trying to do.