Chapter 236: Follow the Trend
This wave of operations on the instant shopping website has increased the traffic of the Taozhuan website a lot.
Han Chao hurriedly found Niu Ba and Zhang Hu to his office for a meeting.
"Mr. Niu, Mr. Zhang, what do you think of this wave of promotional activities?"
Han Chao asked directly to the point.
"If you consider user traffic, it is definitely necessary for Instanta to do this. ”
"But according to their model, there is no profit. ”
But her operation also has a lot of benefits for Wanxia's logistics company. ”
"Overall, with Xia Yue's financial strength, I think her move is still very good. ”
Niu Ba expressed his opinion.
"I agree with Mr. Niu. ”
"But if you can't find your way out, the promotion is just a temporary measure. The biggest flaw of Instanta is that the price of her products is synchronized online and offline. ”
"It's hard to go big in the short term. However, this also has the advantage that as long as the user's shopping habits are cultivated, the road ahead will be easy. It's up to you to see if you can survive until that day. ”
"Because no one knows exactly what that day will be. ”
Zhang Hu took Niu Ba's words and expressed his opinion.
"What do you think we should do? Recently, our Taozuan traffic has also been on the rise, and the number of new users has increased significantly. ”
Han Chao listened to the answers of the two and asked another question.
"Our subsidies can't be compared with Xia Yue, and besides, we don't have our own logistics system, so we can earn back a little bit of subsidies. ”
"I don't think we'll do anything at all, and when we're not sure, we might as well just do nothing. ”
Zhang Hu replied first this time.
"I agree with this opinion, and our own operation status is better than that of Instant, and we have been seeking stability. ”
Niu Ba took Zhang Hu's words and said.
"In this way, we have no money to subsidize ourselves. ”
"But we can also take advantage of the opportunity to reach this shopping festival and let all the responsible persons of the connected merchants mobilize the merchants to carry out preferential activities. ”
"All merchants who participate in the Taozhuan Shopping Festival will be inclined to resources. Merchants who sell well and make money must support unconditionally and let Chen Youlai take the lead. ”
"When the traffic comes up, they make a little bit of profit, and then the sales will be more. ”
"It's a hard task, there's no room for bargaining, and they have to do it, directly in sync with the shopping festival event that arrives on the shopping site two days later. ”
Han Chao made a decision directly and said to Zhang Hu and Niu Ba.
Niu Ba and Zhang Hu listened to Han Chao's words, and after thinking about it carefully, they also felt that it made sense.
Or Mr. Han is smart, he has to be strong when he should be strong, this has not earned a penny from these merchants since it was launched, and now the official wants to do activities, let them cooperate, there is nothing wrong.
As long as most of the merchants participated in the activity, and some merchants who did not cooperate did not do it, it did not matter much to Taozuan.
The merchants of Taodian are not like the merchants of Instant, which are all brand goods in the mall, and the price control is very strict.
The pricing on Taozuan's side is set by the merchants themselves, and there is no national unified price.
Therefore, this move of South Korea and North Korea is actually quite clever.
Xia Yue threw a lot of money in the front, and he spent a little money in the back, and it is estimated that his side may have a better effect than the instantaneous side.
Anyway, the platform is engaged in discounts, as long as the price is cheap for consumers, it doesn't matter to them who gives the discount.
After Niu Ba took over the task given by Han Chao, he immediately went to arrange it.
The curator and designer of the website started designing the page of the Taozhuan Shopping Festival.
The Promotion Department is considering how to carry out the promotion effectively.
The merchant's contact person began to contact the merchant and release the company's activities about the shopping festival.
......
Because the first thing to contact is the merchants who make money, they have already tasted the sweetness given by the platform, so they naturally cooperate unconditionally.
The whole mobilization work is not difficult, and it is necessary to give the official a little face anyway.
If you sell well, you must cooperate, and if you make money anyway, you can't offend the official platform.
If it doesn't sell well, it's all a look, and if it's a little cheaper, it can be sold?
If it doesn't sell well, the price will increase more, and it's nothing for them to be cheaper, so it's good to sell a few pieces while taking advantage of this event.
Just when everyone was discussing the instant shopping festival activities, all of a sudden, there was also a big event of the shopping festival on the side of Taozuan.
Although the intensity of promotion is far less than that of Instantaneous, there are now only two shopping websites in the entire Yan country, one sells clothing and the other sells electrical appliances.
With the instantaneous popularity, the traffic of Taozhuan is not bad.
And for most people, electrical appliances may not be needed, but clothing is a must.
If the price is sold cheaply, it is normal to take advantage of this event to buy two pieces of clothes that are in season.
Xia Yue trembled with anger when she learned that Taozuan was also engaged in shopping festival activities......
The special old lady charged in front, and the real money was smashed down, and this little white face followed behind, and with a little money, she got the same effect as herself.
However, when she thought that the little white face would also subsidize the merchant's discounts, Xia Yue was in a much better mood.
The more the little white-faced clothes are sold, the more subsidies he gets, what subsidies does he get?
Does he ask Liu Qingyi to ask for money? Or does he ask Liu Li to borrow money?
Of course, she also ignored one point at this time, that is, Taozuan officially did not subsidize the discount difference of merchants......
After all, she doesn't do a clothing wholesale business, and she doesn't understand the doorways of these gadgets.
She also doesn't understand that there are many merchants in Taozuan who have already tasted the sweetness, unlike the merchants on her side, who have not caught anything.
The shopping festival of the two shopping sites caused an uproar on the Internet, which suppressed the news of the scuffle between the three giants of social software.
Many new users hear about these shopping sites for the first time, sign up in advance, and then start browsing products.
I don't know if I don't see it, and I'm shocked when I see it.
Especially on the side of Taozuan, this dress originally looked much cheaper than the physical store, and it was even more discounted after the event.
Many people seem to feel that they have seen an unknown world, but the shopping is guaranteed, and there is no reason to return it within seven days.
Seeing that this website has been operating for more than a month, they are relieved to see some shopping reviews, and there are no bad reviews.
A lot of people are eager to try it.
Xia Yue's instantaneous shopping website, the target group is very clear, that is, users in need, they all went to the mall to see things after learning the news, and then prepared to start placing orders as soon as the event time came.
When you buy a few large electrical appliances, the price may be tens of thousands, which is directly cheaper by a thousand yuan, isn't it good?
So sometimes there is no special routine for marketing, and the most practical routine is to buy more and cheaper......
Xia Yue thought that if the three-day shopping festival on his side, even if the sales reached 50 million, he would just subsidize 5 million.
If Taozuan can also sell tens of millions, he will have to pay so much money to subsidize the merchants.
I can still get a little money back from the logistics here, although the money finally belongs to the summer, but is there a difference between the summer and the Xia Yue?
What does he have to compete with him......
Dog man, I know that it is really shameless to follow others to rub the heat.
I don't know if Xia Yue knew that Han Chao's Taozuan was not subsidized to the merchants, would her Xia Yue's chest be fried......