The premiere was a success!

Rave reviews are inevitable.

The so-called premiere, when the seats are limited, who can come in?

The celebrity guests who have a cooperative relationship with Pengda, the media and film critics who are just Pengda's bad money, and the starring fans who won the premiere tickets......

With this group of people, who will give a bad review?

Real audience feedback didn't gradually appear until around two o'clock in the morning.

Why this time?

Of course, it's because the national release starts at 12 o'clock in the morning, and it takes two o'clock to say anything after watching the movie, and the film reviews that appear after two o'clock are the most valuable real audience feedback.

"ENN design is good!"

"The monster capsule is kind of interesting!"

"After watching the movie, I feel okay! I just want to complain, can Mr. Meng make a new holster? Doesn't the conscience of the whipping corpse King Red?"

"Seconded, I want to see a new monster!"

Sticking to the computer, looking at the movie reviews refreshed on the screen, Meng Lang was finally relieved.

The response was okay!

Especially for the first appearance of Saiwen, the leather case style has been unanimously recognized by the audience, which is what makes him happiest.

Accustomed to the "baldness" of the first generation and Zoffie, he suddenly drilled out a Saiwen with a very different head shape, and he was worried that the audience would not be able to accept it.

So far, the debut has been a success.

Anyone who has watched the theatrical version is looking forward to the upcoming Severn TV drama.

That's enough.

Meng Lang is very self-aware, and he also knows that he is not making a masterpiece, and the main purpose of this movie is to pave the way for Saiwen TV dramas.

and promoting toy derivatives.

When it comes to toy derivatives, there are really a lot of types extended in the theatrical version, but the audience's favorite toy is actually the "monster capsule"!

A thumb-sized transparent round bottle containing an extra-small monster doll. It's such a thing, it has won the unanimous love of men, women and children, and the shipment volume is higher than that of the upgraded β magic wand.

It's amazing.

Surprise is surprise, the audience is willing to pay for derivatives, can Meng Zai not sell it?

In addition to the monster capsule, considering that the release date of the big movie is the Mid-Autumn Festival, Meng Lang also ingeniously launched the moon cake gift box of the three Otter brothers.

There are a total of three mooncakes in the gift box.

The three mooncakes contain different fillings and have different Ultraman images on the surface, representing the first generation, Zofie and Severn.

This gift box is very popular.

It's the Mid-Autumn Festival, and every household has to buy mooncakes. Everyone's mooncakes are the same, why not buy Meng Zai's Ultra mooncakes?

Eat Ultra mooncakes and watch Ultra movies.

This Mid-Autumn Festival, Meng Tsai will accompany you!

......

The three Ott brothers have a good schedule.

Although it is a Mid-Autumn Festival holiday, there are not many new films released, except for small-budget comedies and romance films, only one costume war film "War Hero" with an investment of 80 million yuan was released.

Zhan Xiong was born at the wrong time.

Although it is well-made, the story is too depressing and pathetic, and it is not very popular with the market when it is placed on the Mid-Autumn Festival, a happy day for the whole family.

On the contrary, it is the three Ott brothers, the children like to watch adults and think it is good, and the whole family can watch it with relish.

The box office came out on the first day.

Zhan Xiong was under the pressure of "No. 1 investment in the same period", but he only got 31 million box office. The three Ultra brothers, whose investment is slightly inferior to Zhanxiong, won 84.5 million at the box office and easily won the single-day box office champion.

There is no doubt that this is because of the schedule.

There are also reasons for the release of the film.

The story of the three Ott brothers is not twists and turns, the starring role is not a traffic star, and the director is not an international famous director. Except for the excellent special effects, everything else is very average.

To have this box office is completely to occupy the right time and place.

The so-called Tianshi, that is, after the first generation came out, it set off a wave of huge heroes in China, and the theatrical version was released immediately after the TV drama.

The so-called geographical advantage refers to the fact that Pengda has a PY deal with the theater chain, and the number of films scheduled is higher than that of other films. In addition, Meng Zai was willing to spend money and threw a lot of money at the publicity channel.

The so-called harmony can be understood as a family carnival plot, which is more suitable for the Mid-Autumn Festival than other films.

The quality is passing, and it is normal to have this grade.

Besides, the box office on the first day has a lot to do with the number of films.

No one has seen the newly released movie, and there is no word-of-mouth reference, and it is completely based on the promotion of the movie to decide which movie to watch.

After the first day, when deciding what movie to watch, everyone will definitely consider how the movie will be received.

As for word of mouth.

Viewers who have not watched the first generation of TV dramas have mixed reviews, while those who have watched TV dramas have received most praises.

Qualified "Fan to Movie"!

This is the pertinent evaluation given by many viewers after watching the three Ott brothers, and it is also the evaluation that is most in line with Meng Lang's psychological expectations.

Fans are right!

If you really shoot it for passers-by, it's over.

Viewers who are interested in Ultraman must have watched TV dramas. Audiences who are not interested in Ultraman, no matter how wonderful your movie is, it will still be boring for him.

In tokusatsu movies, successful works usually carry two labels - "feelings" and "fans"!

And those big movies that want to tear off these two labels have all hit the streets without exception.

Do you want to go the way of a superhero?

Before you have this idea, it is recommended to investigate the average age of Marvel fans, and then compare the average age of your own fans.

The positioning is completely different!

Meng Lang's three-step strategy for the movie, although the ultimate goal is to jump out of the strange circle of feelings and fans, but it does not say that these two labels will be completely removed.

Everything has to be done one step at a time.

First build an "Earth-Land of Light" Ultra main universe, and then make a bunch of "parallel" Ultra universes.

The main universe consolidates the fan base, and the parallel universe jumps out of the frame to try new things.

If you succeed in your attempt, you will make trouble in the parallel universe, and if you fail in your attempt, you will retract into the main universe and continue to feel good for fans to rotten money.

This theatrical version tells the story of the main universe of Ultra.

It is also a qualified sentimental fan to the movie.

After the movie was released, discussion posts about the plot could be seen on major forums on the Internet.

Some even said that they cried when they saw it.

"Ultraman is indeed dead, but Meng Nan can become Ultraman, and what he said before he transformed, do you really understand?"

"Meng Nan has inherited everything from Ultraman, and since this transformation, he is Ultraman, and Ultraman is him. That's why Zofie said he couldn't come back. ”

After becoming Ultraman, he not only lost his identity as a human being, but also gradually watched Mingzi grow old, and watched his relatives and friends grow old...... In the end, he travels to the Land of Light alone and lives as an Ultraman substitute. ”

This kind of plot discussion is relatively reliable, and the unreliable audience has already made up a complete analysis report of "The Social Structure and Position of the Universe in the Land of Light"!

Let's not talk about whether these analyses are nonsense or not, it has already been proved that someone is keen to study the plot.

The film was a success.