Within five years, Jiagu's ginseng business will reach 10 billion yuan!"With the all-round support of the government, Jiagu's integration of the ginseng industry in the three northeastern provinces is being promoted in an orderly manner.

Tens of billions of business groups are the basic requirements of Jiagu for independent business - if it cannot meet the revenue expectations of tens of billions and cannot form an industrial cluster, then it is necessary to give up.

The ginseng industry is a well-deserved health industry, although limited by regional attributes, the output value of the industry is easy to touch the ceiling, but there is no suspense to reach the scale of 100 billion. The most important thing is that this output value scale will be led by Jiagu, and Jiagu's position is irreplaceable.

At the Jiagu headquarters, the senior management is extremely satisfied with the ginseng industry business group that is gradually forming within the Jiagu system - although it is equivalent to groping from scratch, it is more convenient to establish industry standards, and it only needs to move forward steadily, and the future is promising.

In contrast, another industry, which is also a health industry, has a lot of moths.

"If you want to write the history of China's dairy industry at some point in the future, people may write like this: 2007-2010 years are an eventful autumn for China's dairy industry......" After briefly reporting the situation of the ginseng business group, we returned to the theme of today's meeting, Yang Ye, the head of Jiagu Dairy, opened the topic with a wry smile.

Three years ago, after the dairy industry burst due to melamine as the main torrent, news of pipe overflow from time to time came from the mouth of the repaired embankment, which made people startled and uneasy. First, there was the resurgence of "poisoned milk powder", then the precocious puberty incident, and recently "leather milk......

Yang Ye introduced the latest situation of the domestic dairy industry: "A few days ago, in the notice of fresh milk quality and safety monitoring issued by the State Food and Drug Administration, several dairy companies were detected to add leather hydrolyzed protein. Combined with the previous sporadic incidents, another dairy safety incident fermented, and the title of 'resurgence of leather milk powder' made headlines on major websites, which caused an uproar. ”

The so-called "leather milk" is actually the same as the poisoned milk powder incident that caused an earthquake in the domestic dairy industry. In order to increase the protein content of dairy products, some profiteers use waste leather products and animal hair to hydrolyze into leather hydrolyzed protein, which is mixed into milk.

"This year, it seems that we can't get along with the domestic dairy industry. Subsequently, the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China announced the results of a recent spot check on the quality of 200 kinds of liquid milk products, and found that the aflatoxin M1 of the pure milk product of the fierce cow exceeded the standard by 140% ......"

"At the same time, there are a number of newly built 10,000-head pastures in the industry that are seriously polluted by dumping cow dung and biogas slurry at will, causing protests from villagers in many places, and the social impact is extremely bad......

Zhang Zehong of the Strategic Public Relations Department shook his head again and again: "After the melamine milk powder incident, the public has become highly sensitive, and a small negative news may have a significant impact on the domestic dairy industry." Now it's a succession of critical hits, no wonder you can't sit still, Lao Yang. ”

As the group's public relations department, Jiagu Dairy has been dealing with the most in recent years.

Of course, this is true for the entire industry – before melamine, many dairy companies didn't even have a PR department. Now, almost every company has its own public relations department and spokesperson, and the dairy industry has become the industry with the best communication between enterprises and the outside world in almost all industries in China.

Even so, it can't curb the occurrence of various "gates" - in the three years since the melamine incident, there have been no less than 10 "door" incidents in the dairy industry, and the current "leather gate" is a representative event.

Qi Zheng had experienced this kind of chaos in his previous life, and his face was calm. But the others, namely Wang Yuye, are also distressed by this: "Jiagu Dairy led the domestic dairy industry to work hard, and is committed to regaining the confidence of the Chinese people in dairy products......

The high-level people present nodded secretly, and everyone had a sense of grievance that "it's not that Jiagu doesn't give strength, but there are too many helpless pig teammates".

Especially this turmoil also involves Jiagu Group.

After the melamine incident, the National Development and Reform Commission formulated and issued the "Outline of the Dairy Industry Rectification and Revitalization Plan", which proposed to promote the scale and standardization of dairy farming, aiming to change the previous situation of "small, scattered and chaotic" dairy farming and raw milk supply.

In just three years, from retail management to 10,000-head ranch, the construction of super-large-scale ranches has become the mainstream of the industry, and it is showing an accelerated development trend.

"According to incomplete statistics, there are nearly 100 10,000-head ranches that have been built or are under construction or planned to be built in the country. Last year alone, more than 20 billion yuan was invested in the construction of pastures, showing a thriving scene. ”

"There's no denying that it's Jiagu's responsibility. It is precisely because of the demonstration effect of Jiagu that the scale of domestic dairy farming has gone to the road of over-the-top solution from the beginning. Yang Ye sighed.

As the initiator and biggest practitioner of the "Wantou Ranch" in China, Jiagu was also unfortunately shot in this wave of condemnation of the "Wantou Ranch" that caused serious pollution.

In this regard, Li Dongliang of Jiagu Agriculture and Animal Husbandry sneered: "If you don't have diamonds, don't do porcelain work." We have also long stated that the construction of 10,000 head ranch cannot be rushed up, not only to have large-scale and intensive operation, but also to achieve 'cattle-oriented', the task is arduous and detailed. ”

"They have learned to raise more cattle, but they have lost their weight in terms of pollution prevention and environmental management. The 10,000-head ranch built first on the head and then on the buttocks, and finally lifted a stone and shot itself in the foot, can we still blame us?"

When Jiagu poured cold water, almost all the 10,000-head pastures gave a green cycle breeding model of "dairy farming-cow manure power generation-biogas slurry returning-forage planting", but it turned out that when the scale of the pasture expanded from 100 heads, 10 times or even 100 times, excrement pollution was a very serious problem, and most dairy enterprises were helpless about it.

The aflatoxin contamination of the Fierce Cattle Dairy is caused by the poor management of the Wantou Ranch due to the mildew of the pasture's wet feed – not all dairy companies have the support of Jiagu Group behind them.

Yang Ye's eyes flashed: "Because, there are forces behind it!"

When everyone heard this, their eyes were focused on Yang Ye.

Yang Ye said slowly: "The dairy companies involved want to divert their attention, what is more attractive than Jiagu Dairy being splashed with sewage?

"After the melamine incident, foreign milk powder has never stopped the pace of enclosure in the domestic market, last year's total import of milk powder hit a record high, and the trend of foreign brands encroaching on China's milk powder market has been intensifying. This year, some products from Mead Johnson, Wyeth, Nestle and other companies are leading the way to raise prices. ”

"At present, foreign brands occupy 50% of the domestic milk powder market share, and their impact on the entire industry can be said to affect the whole body. After the frequent safety problems in the dairy industry, many consumers would rather endure the exploitation of high-priced foreign milk powder than choose domestic milk powder. ”

"But the exception is Jiagu milk powder. We have a 30% share of the domestic milk powder market, which can be called the pillar of optimus. With Jiagu milk powder, foreign milk powder will not be able to grasp the market pricing power; if we don't raise prices, they won't dare to say that they will rise. ”

The top management of Jiagu smiled.

At present, the domestic dairy industry pattern can be called "one super and many strong".

In the first half of this year, Yili's main business income was nearly 12 billion yuan, while Mengniu's operating income was 10 billion yuan, and Guangming's half-year income was 4 billion yuan.

However, Jiagu Dairy's revenue in the first half of the year was 25 billion yuan, which is almost equivalent to the total revenue of the last three combined.

As a leading enterprise in China's dairy industry, Jiagu Dairy has grown against the trend year after year, and this year it has jumped to the top eight in the global dairy industry, setting the highest ranking of dairy companies in China and even Asia so far.

With such a limelight, it is no wonder that Jiagu Dairy has become the target of public criticism.

Qi Zheng rubbed his chin: "In the past three years, some domestic dairy enterprises have recovered strongly, some have fallen, and some have died;

Then he looked at Yang Ye and smiled, "Old Yang, Jiagu Dairy is still too low-key. The domestic dairy industry is now going through a painful adjustment period, and as a big brother, it's time to show the confidence of the big brother. ”

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