Jiangchuan Children's Channel's "Fire Boy King" premiered without setting off the slightest wave.

Although there are parents in a small area who ask around about "how can YOYO be sold", it is not very popular when it comes to Jiangchuan, where tens of millions of people live.

At this time, the Pengda Toy Factory, located in the suburban industrial park of Jiangchuan City, quietly terminated the contract with Youqu Animation, stopped the assembly line workshop of all OEM "Kitaro" dolls, and turned to large-scale procurement of injection molding machines and bearing parts.

At the same time, several provincial satellite TV stations that had been negotiated before also began to broadcast "Fire Boy King" at noon and late at night and other times with low ratings!

Some of these satellite TV stations are broadcast on comprehensive channels, and some are children's channels.

Some are comprehensive channels, TV drama channels, and children's channels together!

Anyway, it's a free-to-get TV series, and you can earn one more round of advertising fees by showing one more round, so why not?

If the ratings are poor, forget it, maybe you won't play it again if you let it go once.

Surprisingly, the ratings of "Fire Boy King" are extremely stable.

is not a hit, but the ratings have also surpassed some low-cost romantic dramas and family ethics dramas.

This is not the point, the point is that after the first broadcast of this drama, the average rating was only 1.152%, barely passing! When it was rebroadcast for the second time, the ratings suddenly rose to 3.21%, crushing the annual costume drama "Happy Enemies"!

As soon as the results came out, my jaw dropped suddenly.

It's not scientific!

Aren't all TV series with premiere ratings exploding, and second round replay ratings halved?

How can there be a drama with a tepid premiere and a rebroadcast of which crushes the annual drama in ratings?

For this unconventional scene, many TV people had to take off their colored glasses and watch the fire boy king in front of the TV seriously, trying to find out why this show can create such a strange phenomenon of distorted ratings.

"Slip on and down, retract and release.

Between the back and forth, the fancy is ever-changing, and it is really not simple......

A fire that burns the heart, breaks through obstacles and is not cowardly.

Self-improvement, growth to break through.

The years of youth ~ I will control wo~wo~!"

As soon as the catchy theme song sounded, many directors in the TV circle couldn't help but nod their heads.

This song is good!

Although there is some saliva and the melody is simple and rough, the opening song of the TV series pursues fit and catchiness. From this point of view, "Fire Boy King" is undoubtedly very good, at least this song is very popular with the target audience, that is, children, no matter how it is viewed.

It's just that this singer is a little fishy, obviously a song above the passing line, and he sings the taste of not having enough to eat......

The intro clip is great!

All kinds of yo-yo duels and special effects, fancy dazzling yo-yo spins, and exciting theme songs can attract children's attention almost instantly.

And then there's the feature!

Shonan Satellite TV is broadcasting the 26th episode of "Fire Boy King", because many people have not watched the previous episodes, and they are not clear about the development of the plot, so they only saw a little fat man named "Song Yuan" who was named by the coach and left alone, and then in front of a group of teammates, while performing yo-yos, while shouting the name of every move he used.

At one point, the scene was so embarrassing that it was hard to breathe.

"Yah~ Super Spin!"

"Throwing bricks and leading the way!"

"Satellite Recovery!"

"Around the world!"

Can you imagine being a little fat guy playing yo-yo while saying the name of the middle two moves, and what if there was a line of teammates standing around him?

The title is so good, why is the feature film so profitable?

"No! I can't take it......"

A well-known director of a TV series really can't stand this kind of destruction, especially his own 40-inch large-screen TV is destroying his eyes, and the stereo is still transmitting the extremely magical voice of the little fat man......

He couldn't stand it anymore, hurriedly stepped forward and turned off the TV, took a deep breath to calm down his excitement, walked into the study and came to his home computer, silently lit a cigarette and sat down.

smoked half a pack of cigarettes until the ashtray was full of cigarette butts, and the famous gold medal producer in the TV industry still couldn't figure out why this show became popular?

......

Do kids like "Fire Boys"?

They love it without a doubt!

All the employees of Pengda Toy Factory can testify to this!

In just half a month, the cumulative shipments of yo-yos from Pengda Toy Factory have exceeded 1 million!

Orders from all over the country flew into Meng Minghui's office like snowflakes.

The three assembly lines of the factory are almost day and night for yo-yo assembly and production, and then loaded and sent to all parts of the country.

The dealer almost burst Meng Minghui's special line, and everyone called for the same purpose: "I want a yo-yo!"

In the past few days, Meng Minghui can be said to have laughed so much that he has never closed his mouth.

Who would have thought that a whim of his son would really create a miracle!

The popularity of "Fire Boy King" continues to rise, and yo-yo has gradually become popular from primary and secondary schools in Jiangchuan to the whole country.

Don't look at the ratings of "Fire Boy King", it can't even compare to those popular annual dramas. But the low ratings don't mean that yo-yo is not popular!

Even if only one child in a school has seen the Fire Boy King, after he has seen it, he will buy a yo-yo! Then he brings the yo-yo to the school, and it may affect a dozen or twenty children who have not seen the Fire Boy King to buy the yo-yo!

"Fire Boy King" is at most a factor that makes yo-yos popular, and what really makes yo-yos craze is this novel gameplay and shape.

The toy market is a market where innovation and conservative forces coexist, and if you want toys to sell well, first of all, your toys must have two conditions.

Either 'new' enough! or 'old' enough!

For example, the best-selling "robot dog" in recent years is one of the representatives of new toys, and the long-standing "doll" series in the toy market is synonymous with the old.

Yo-yo occupies one of the 'new' words in the old and new! In addition to the reason for popularization, the popularity is also in line with the law of the market.

Trendy toys can always harvest a part of the pocket money in the hands of children.

Even if some children don't really like yo-yos, as long as their friends are playing, in order to fit in with the group, they will passively accept yo-yos.

Whether it's because of the popularity of "Fire Boy King", or because of the special quality gameplay of Yoyo itself......

In short, yo-yo is on fire!

And it's not fire in general!

The explosion of yo-yos was soon confirmed in this special place of school!

For example, Meilin Third Elementary School in Jiangchuan City quickly formulated a new regulation -

Students are not allowed to bring yo-yos into the campus to play, and if found, they will be confiscated!

The reason is that yo-yos have affected the normal teaching order of the school.