South Korea, SP company, a meeting has ended, but Han Dongxu, director of the Southeast Asia marketing department, is still sitting in the conference room, frowning at the report in front of him.

Just now, the boss sent a message, telling him that no matter what, he must compete for the Vietnamese market back.

Although he knew that he would be criticized very badly when he came up with this report, he didn't expect that he would be criticized so badly.

Isn't it just Vietnam?

Although Vietnam has a large population, its GDP is very low, and it is already lagging behind in Southeast Asia.

In addition, Vietnam is relatively unopen and very heavily influenced by China, where the social system is placed.

He really didn't pay much attention to the Vietnamese market.

Is it a big deal about the downturn in this market?

Isn't there still such a vast Southeast Asian market waiting for us?

For K-pop, Asia is their most important market, almost one.

But a Vietnamese market really doesn't matter.

There are two major markets in the world.

The first largest market is the United States, and the second largest market is China.

However, neither of these markets is too K-pop-friendly.

Although K-pop has gradually entered the American market, the mainstream cultural circles in Europe and the United States still reject Korean culture.

Moreover, the music industry in the United States itself is so developed that it is not easy to fight its way out of the encirclement among the top musicians.

Needless to say, the Chinese market has basically been completely closed to South Korea because of certain things, and it may not be able to recover in the foreseeable future.

And last time, the war between Chinese and Korean netizens on the Internet, as well as a knife dance incident, made South Korea's entertainment industry suffer a heavy setback again in China, and there was no hope of turning over.

Excluding the huge market of China, the only places where South Korea can develop in Asia are Japan and Southeast Asia.

K-pop's influence in Japan is quite large, similar culture, similar aesthetics, South Korea can dig gold in Japan, after all, Japan is also a big market.

But after all, it is only an island country, so Han Dongxu, the marketing director of Southeast Asia, is actually very important.

But even so, Vietnam's market is still small and pitiful, and its consumption power is very weak.

Why do you have to stumble on a local market?

Han Dongxu was depressed, and suddenly heard footsteps behind him, he turned around and saw the boss of SP, Park Xinchang, walking in.

"President!" Han Dongxu hurriedly stood up.

"Sit. Park Xinchang pointed to the seat and asked Han Dongxu to sit down.

"Dongxu, you have joined the company for twenty years. ”

"Yes, President. Han Dongxu said, "When the company was first established, I was already in the company. ”

"It's been so many years since I've been with me all the way...... I still remember when you first graduated, in the blink of an eye, it's been so long......"

Park Xinchang, whose hair was already gray, sighed with emotion.

He is also a singer, because he was dissatisfied with his agent and share, and founded his own brokerage company, from the initial debt management, difficult to survive, to the later soaring Tengda, South Korea's three big, to now, he is already a stomp foot, can make the Korean and even Asian music scene tremble.

All the way to the present, looking back on the past, it is no wonder that there are a lot of emotions.

"Was he too strict with you just now?" Park Xinchang asked as he sat down across from Han Dong-wook kindly.

"President, isn't it just Gu Xiaobai, a Vietnamese ......" Han Dongxu scratched his head, as if returning to the time when he first joined the company and learned and did at the same time.

Park Shinchang said to Han Dong-wook, "Dong-wook, have you ever thought about what the future of our K-pop will be?"

Han Dongxu was stunned, he had never thought about this problem.

Although he is also considered a high-level in SP, this issue does not seem to be something he should consider.

What he should think about is to open up the market in Southeast Asia, how to make more money for the company and himself.

"Or, have you ever wondered what will happen to pop music from Japan, South Korea, and China in the near future?

"I ...... We are the best in K-pop!We will definitely be the final victor!" Han Dongxu clenched his fists.

Park Xinchang shook his head slightly, sighed, and said, "Now, our Kpop is indeed the strongest in Asia, but can we be the final victors......"

He paused and asked Han Dongxu, "Dongxu, do you remember when Japanese pop music was at its most developed?"

Of course, Han Dongxu remembers that it was the 90s of the last century, when the Korean Wave had not yet become a climate, and Japan was the dominant company in the whole of Asia.

"Japanese pop music at that time, even ...... Nowadays, Japanese pop music still surpasses us in Korea in terms of quality and achievement, so why is Jpop's influence in Asia and the world not good?"

Han Dongxu was stunned, why?

"Because of Japan's aging ......," Park Shin-chang shook his head: "Pop music is not an art, but a commodity, and as long as it is a commodity, it will be affected by economic trends and social changes." ”

"Since Japan entered the 21st century, the aging population is very serious, so Japan's entertainment industry has no fresh blood and no market, so it has no influence. ”

"The pop music market is supported by young people, and without young people, there is no future of pop music. ”

After saying this, Park Xinchang was silent.

Han Dongxu was also silent.

Park Shin-chang is talking about Japan, but he is not talking about South Korea itself.

South Korea itself has entered an aging society.

"In Japan now, 20 years from now, in South Korea, do you remember when the Japanese pop music scene began to decline?"

When? 20 years ago!

"When the Japanese music scene declined and our K-pop music rose, we SP luckily stood at the forefront and became the trendsetter of the times. Park Shin-chang sighed, "But if K-pop also declines, who do you say will replace it?"

"China?" even if you are a fool, you know which one it will be.

Could it be that Vietnam, the Philippines, and Kazakhstan can compete with China in the entertainment industry?

No way.

"But China is also gradually entering the ...... of an aging society"

"In 20 years, China may be like South Korea now, but that will be 20 years later......"

Twenty years later, the world no longer knows what it has become.

"Moreover, most of the younger generation's fertility intentions are due to too much pressure and the cost of raising children is too high, which may not necessarily be reversed, after all, there is no country in the world where the social pressure is ...... than our South Korea."

"The reason why I attach so much importance to the Vietnamese market is just one thing that worries. ”

"Could the loss of the Vietnamese market be a harbinger of the decline of K-pop and the replacement of China? ”

Han Dongxu's mouth opened suddenly.

He never thought that Park Xinchang would think so far.

Perhaps, in his position, he must think so long-term.

"Now we just hope that Vietnam is the last market we lost, otherwise it will ......"

Otherwise......

My lord, times have changed.

(Today, let's sort out my thoughts on this one.) ）