Baidu.

Since Baidu's PPC was introduced, Baidu's profits have increased significantly.

Although there have been some problems with PPC before, such as the battle between YY and QQ, which slightly made Baidu's PPC criticized, but overall this business is still very effective. There are too many businesses that want to advertise online, and they are not only Internet companies.

Those clothing, home appliances, automobiles, building materials, electronics, medicines...... And so on, not too many merchants.

"Lao Xu, what did you say at the beginning, you still objected, you see, if we don't launch the bidding ranking, we will probably starve to death. ”

In the office, Li Yanhong said to Xu Yong, who had been against him before.

"This can only be said to have a big advantage in our keyword targeting. ”

Although Xu Yong does not fully agree with PPC, if he does not do evil in PPC, the system itself can still be used. In particular, there is no company in China that has the technology to achieve such accurate advertising, which also makes Baidu's advertising more advantageous than that of the portal.

Merchants can use the least amount of money to obtain the best quality user groups.

"However, we still have to capture the market quickly. ”

Xu Yong is one of the founders of Baidu, although the shares are less than Li Yanhong, but his vision is also extremely vicious.

Moreover, returning to China to start a business at that time was also Xu Yong's opinion.

"That's true. ”

Li Yanhong also nodded.

2002 was still the early stage of the development of the domestic Internet, and although the major start-ups were able to grow rapidly, it also meant that the foundation was not solid. Although Baidu now seems to occupy more than 80% of the market share of the domestic search engine market, this is not enough, if other search engines appear, Baidu is not without crisis.

You know, for the time being, users have not yet formed a search habit for Baidu, and he has only been using it for a long time.

"Lao Xu, do you still want to engage in instant messaging?"

Before the YY and QQ war, Baidu took the opportunity to launch their Baidu instant messenger.

But unfortunately, the response was average.

Both are search engine experts, the world's top in the search field, but they are still laymen in instant messaging.

"Forget about instant messaging. ”

Xu Yong also shook his head: "You have also seen the instant messaging we operate recently, and I am embarrassed to go there to see the data situation." ”

"There is a specialization in the art industry. ”

Li Yanhong also sighed: "Forget it, let's do our search engine first." ”

"That's what I thought, too. ”

Xu Yong nodded: "I have an idea." ”

"I have an idea, too. ”

The two looked at each other and smiled: "Haha, Lao Xu, you say it first." ”

"Yan Hong, you have the most shares, let's talk about it first. ”

"I think the two of us might want to go together. ”

"Or we'll ...... together"

The two nodded and said in unison, "Music." ”

Yes.

The two of them did want to go together.

Both have their eyes on music.

Of course, this is not the same brain circuit of the two people, this can be thought of together.

In fact, there is a pattern to the search business, for example, by the keywords that users search for, you can know what users like the most. If a user searches for a chat, he may need an instant messenger. The user searches for sports, and he may need to buy sportswear. The user search is boring, that may be looking for a sister paper, the user searches for the little sister, then ......

Everything a user searches for can be Baidu's best means of analysis.

And the most searched on the Internet, forget it, I won't talk about this, everyone understands.

In addition to this, the second most searched by users is music.

Actually, movies, anime, TV series...... The search volume is also huge.

But some of these are still not as big as music, songs.

After all, music is a vehicle for the widest audience.

Baidu uses a search engine to attract users, and Baidu retains users through music.

This is the same as YY's approach, in order to increase the user's viscosity and form user habits.

Once the habit reaches a certain level, you can't change it even if you want to in the future.

However, it seems that Soscrape has been acquired by Huanyu Technology. ”

Both of them have paid attention to music, so they are naturally no strangers to Scrape.com. Of course, even if they don't pay attention to music, they will be more familiar with the world's major sites as a search engine than other Internet companies.

"Well, I have concerns. ”

Li Yanhong nodded: "At present, Sou.com has been incorporated into YY Music, and in addition, YY Music has spent a lot of money to buy most of the music copyrights in China and forced away most pirated music websites. ”

"It's a bit of a hassle, and if we do it, it might conflict with Huanyu Technology. ”

"It doesn't matter if there is a conflict, there is no one who engages in the Internet that does not have conflicts with other companies. ”

"The point is that they own the vast majority of the music rights. ”

"They have the copyright, but it is not clear what it means. ”

For electronic music copyright, not only in China, but also abroad is a big problem.

There are only a few countries that are doing well, but they haven't fully figured it out for the time being.

They don't yet know what role electronic music copyright can play in this area, so a series of laws and regulations related to the Internet are not particularly perfect. This can be seen from the management method that was only issued not long ago, and the top is still observing...... Since it is observation, then Baidu can do it.

"We don't have to deal with Huanyu Technology on copyright issues, we only do searches, we search for music from other websites, and it has nothing to do with us. The business of searching for music before Soscrap.com was good, and we can do it too. ”

Speaking of which, Scrap.com is also a search engine.

It's just that Scrap.com is not searching for web pages, he is searching for music.

Search engines are common to all of these technologies.

What's more, Baidu's search technology is much better than that of Scrape.com.

"We can do it, but now most pirated music websites have been forced back by Huanyu Technology, and even if we do, it is estimated that there are not many audio sources searched. ”

"Don't worry, as long as we do it, there are people who provide us with the sound source. ”

The copyright of electronic music is still in a vague state at this time, and some personal music websites are threatened by Huanyu Technology and naturally have to be shut down.

But if you come prepared, it's not something you can turn off with a few casual threats.

As long as there is interest, a series of pirated music websites will still be opened, at most just a new group of people.

......

"Yang Bin, let me ask you a question. ”

"What's the problem, I'm so tired, I want to sleep. ”

"I'll go, how can you sleep so well. ”

"Brother, I went to your hot pot restaurant every day for the past two days as a waiter, can you not be tired?"

"Okay, okay, let me ask you, do you have any problems with using some means to do business?"

"What kind of means are you using?"

"It's not illegal for the time being. ”

"That should be fine. ”

"Gone?"

"What do you want to hear?"

"No, nothing, you go to sleep. ”

Without disturbing Yang Bin any more, Chen Yu brought a stool to the balcony to bask in the sun.

Chen Yu has been thinking about Duan Yongping's words for the past two days, and he doesn't want to make enemies with other companies.

I can't help it.

The internet is no better than hardware.

There are inherent barriers to hardware, design, production, sales, and channels, each of which must be opened.

Sometimes it's not what you want to do, you can do it.

But he doesn't have the Internet. Sometimes the internet is all about creativity, especially when you have enough traffic. Theoretically, when your traffic is large enough, you can enter any industry you want to enter. Just like in the previous life, Penguin could engage in e-commerce, and Ali could also engage in instant messaging......

These markets are so big that even if you don't want to make a feud with them, they will automatically find you.

Forget it, don't think about it.

Although Mr. Duan is a senior, Li Yin listens to his advice, but Chen Yu really can't help himself.

"Mr. Chen, it's not good. ”

"I'll go, and it's bad news when I call?"

As soon as I figured it out, I didn't want to answer the phone and get bad news.

"Brother Jian, what's wrong?"

"Baidu has made a move. ”

"Baidu?"

Chen Yu was stunned: "Baidu Music?"

Sure enough, I was worried about what was coming.

Although Chen Yu and Baidu did not have much of a holiday, as soon as the benefits came, there was competition.

No, Baidu has gone from the search engine business to online music.

"Well, Baidu launched a brand new business last night, Baidu Music, as long as it is in the Baidu Music search bar, users can search for any sound source they want. ”

"Holy. ”

You don't have to think about it to know that this is the Baidu mp3 business in the previous life.

However, at present, MP3 has not become popular so quickly, so Baidu's business is not called Baidu MP3 for the time being, but Baidu Music. The business model is very simple, which is to provide users with music search, audition and download.

This is the same as the previous business of Scrape.com.

Relying on such a music search, Sou.com only relied on Xie Zhenyi alone, and he achieved more than 100 global traffic. Not to mention, Baidu moved this business to their platform.

Damn, this is Chiguo's YY music battle with them.

"Got it, wait for me to go back to the company. ”

Hanging up the phone, Chen Yu couldn't help but sigh, look, this is really not Chen Yu trying to be an enemy of others.

No, it didn't provoke Baidu, Baidu ran over itself.

Do you want to raise your hands and surrender now?

This is certainly not possible.

"Hey, Chen Yu, where are you going, you have to go to class. ”

"Help me take a few days off. ”

"Damn, you've taken enough leave. ”

But at this time, Chen Yu couldn't do anything, and took a taxi back to the headquarters of Huanyu Technology.

"I really didn't expect Baidu to engage in plagiarism. ”

"I didn't expect that the music market is so big, and it's normal for Baidu to want to come in. ”

"So what now?"

"Baidu is not anything to fear, then fight them to the end. ”

Faced with Baidu's idea of plagiarizing the original soo.com, Xie Zhenyi almost wanted to scold his mother.

However, he also knows that this kind of plagiarism is countless, and it is impossible to search for music on the Internet, and other websites cannot do it.

"Oh, we're chatting a lot. ”

As soon as he returned to the headquarters, Chen Yu saw Zhang Jianming, Li Nan, Xie Zhenyi, and Wang Chang sitting in the conference room and discussing enthusiastically.

"Mr. Chen, you're back. ”

"It's okay, let's keep talking. ”

Chen Yu waved his hand to let everyone sit down, and he was ready to listen first.

===

PS: Yesterday, Dabai confessed, and it seems that everyone has a thorough understanding of the reality that Dabai is poor. Many book friends also promise that as long as Dabai updates it well, it will be given to the alliance leader, is this true?