Chapter 201: The confrontation between the north and the south
Under the pressure of the external situation and the will of the top management of Jiagu, the staple food strategy of the Jiagu system has accelerated abruptly.
Jiagu's staple food strategy is not only because it has a foundation in rice cultivation and production.
China is the world's largest producer and largest consumer of rice industry, and its huge production capacity and consumption are all completed in China, so rice can be said to be the best variety of China's agricultural products to do a complete industrial chain.
With the development of grain and its processing industry, China's rice industry chain, including the front end, planting, collection and storage, coarse and deep processing, circulation, consumption and other six links, also urgently need to be changed and improved.
Especially in terms of production and processing, the structural contradictions of products are prominent.
To put it simply, the total output is relatively high, but there is an imbalance in the proportion of ordinary rice and high-quality rice - the production of ordinary rice is high and the market demand is limited, and the production of high-quality rice is low and the market demand is large.
Although Jiagu's main "Jia Indica No. 1" is an indica rice variety, in terms of quality, it is definitely a high-quality rice.
Jiagu Agricultural Materials and Jiagu Agriculture cooperate at the front end of the industrial chain and the planting end to ensure the production of high-quality raw materials; Jiagu Commerce and Trade is a joint grassroots grain depot, and it is also a fight with foreign beasts - although it is a punch on cotton, but after all, it is to ensure the purchase and storage of rice.
The rough and deep processing and sales of rice is the home of Jiagu Grain and Oil Company.
There are differences in the profits generated by each link of the rice industry chain.
Relatively speaking, in rice processing, there are primary processing and deep processing varieties, and each variety is divided into primary products and deep processing products according to their different processing degrees.
Both of them know whose value is higher from the name alone. Look at 1 gross 2 lines 3 Chinese net
Under the chairmanship of Wang Yuye, Jiagu Grain and Oil Company signed an investment agreement with the Jiangyou Provincial Government to invest in the construction of a comprehensive rice processing and utilization base in this major grain-producing province.
The total investment of the project is 1.2 billion yuan. Among them, the rice processing project processes 500,000 tons of rice products and 120,000 tons of rice bran annually, and uses rice husk ash, a renewable resource, as raw material, to produce high value-added silica through extraction, precipitation and other processes, with an annual output of 750,000 tons of silica.
This industrial model of "rice processing circular economy" has a very obvious role in stimulating the economic development of rice producing areas.
After completion, the base is the largest rice processing base in Jiangyou Province and even the southern rice producing area, and the rice production line is also the top production line with the most advanced technology, the most sophisticated equipment and the most adequate by-product processing and utilization in China.
A grain of rice becomes a crystal rice after processing processes such as weeding, hulling, milling, and polishing. In most cases, the rice husks, rice bran, and broken rice produced in the processing process have since bid farewell to the rice processing industry chain and are used for other purposes.
However, Jiagu Grain and Oil can make a breakthrough in the deep processing and utilization of rice by-products because of the acquisition of a private grain enterprise in Jiangyou Province that focuses on building a whole industrial chain of rice deep processing.
This private grain enterprise is a "middle flowering" rice deep processing enterprise, starting from making rice bran oil, supporting rice processing plants, rice husk power generation, and rice husk ash extraction projects to the upstream and downstream of the industry, but because of lack of funds, it has not been able to achieve great development.
It wasn't until Wang Yuye knocked on his door with a check that he accepted Jiagu's investment and built two rice deep processing product lines of rice husk and rice bran for Jiagu's rice processing base
Rice husks are first used as raw materials for biopower generation, and after combustion, chemical products such as activated carbon and silica can be further extracted from the ash of rice husks.
Rice bran is used to process rice bran oil, and the rice bran meal in the process of rice bran oil processing can continue to be further processed to refine high value-added products such as rice bran protein, dietary fiber, and inositol.
"The market price of silica is about 3,000 yuan tons, mainly used in feed, additives, plastic sole industry, and activated carbon, another extract of rice husk ash, is mainly used as an adsorbent, with a market price of about 4,500 yuan tons, and can also be used for decolorization and dedyeing in the process of soybean oil processing. The technical person in charge of the processing base said.
Wang Yuye also believes that according to the products developed by the deep processing base and the actual level of deep processing, it can add about 400 yuan per ton of rice.
"After the extension of rice, electricity, oil, ash, and bran wax, the rice deep processing industry chain has increased the operating income of Jiagu grain and oil by ten points, which is conducive to compensating for the losses caused by the downturn in the rice market and improving the profitability of the enterprise. Wang Yuye said with confidence.
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On the other hand, unlike Jiagu's industrial model of "eating dry and squeezing clean" for deep processing of rice, Yihai Group relies on scale war and price war to win.
Because of China's relatively weak grain logistics system, international grain merchants have space for the layout of grain storage and transportation.
By controlling grain logistics, we can extend the advantages of mastering grain sources to the field of processing and marketing, and increase the degree of control over the entire market.
Previously, Yihai Group had launched more than 20 grain processing plants in China, some of which were newly built, and some were expanded and renovated on the basis of acquisition, covering the middle and upper reaches of the Yangtze River.
At present, Yihai Group is relying on grassroots grain depots in the main grain producing areas of North China to establish a grain collection and storage network, and soon after the signing of an investment agreement between Jiagu Grain and Oil and the Jiangyou Provincial Government, the international grain and oil group has established the largest flour processing and logistics base in North China in Lu Province.
Yihai Group likes to set up flour processing enterprises in places where domestic enterprises have already entered, and then use the high-quality food sources and low-price strategies to squeeze the living space of domestic enterprises.
Choosing the place where the domestic flour enterprises have already been stationed, on the one hand, can save the cost of market research, and on the other hand, it can compete head-to-head with the large domestic flour enterprises and accelerate the speed of their monopoly market.
High-quality grain sources and low-price strategies have helped this international grain and oil group conquer the city.
In North China, with the effective operation of the grain collection and storage network formed by the grassroots grain depots and various brokers, the flour milling base after completion has sufficient production raw materials, and the fangs are gradually revealed.
"Yihai Group's approach is obviously to follow the low-price strategy of early competition, and many local small flour milling enterprises have closed down or temporarily closed, although there is no technical content, but the competitive pressure on us is still very great. Wang Yuye never dared to underestimate one of Jiagu Grains' biggest competitors in China.
It's interesting to say, Jiagu and Yihai, these two destined opponents, although they are genetically different, they are in sync in terms of development.
Jiagu is in the south, and the largest rice processing base is currently established, and Yihai is in the north, where the largest flour processing base is also established.
One south and one north, although the product varieties are different, but there is a kind of faint confrontation.
Because both sides know in their hearts that sooner or later everyone will collide head-on in the market, and the current forbearance is just an accumulation of strength in the early stage.
In the stage of accumulating strength, the northeast grain-producing area, which is the most developed domestic commercial grain, was also targeted by the two at the same time.
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