In the wee hours of the morning, the Beijing International Airport is still busy. Jing Gao, accompanied by Xiao Qiao, exchanged the registration card, and then joined Bai Xingguo, who arrived early, to go through the security check and board the plane together.

Sitting in the first-class seat, Idaka's spirits were slightly excited.

How to get involved in the textile industry, this is a big goal. After chatting with An Zhiwen, he had a general understanding of the textile industry, but he had no clue how to do it. An Zhiwen couldn't tell him.

I hope that Professor Wei, who I went to see today, can give a feasible plan. That's what he needs to know before meeting with the bosses of the textile industry looking for investment on Monday.

Just now, when waiting for the plane, Bai Xingguo briefly introduced Professor Wei's resume, a very high-level professor of economics.

He's looking forward to it.

Shenhao is now in the present, and Jing Gao is now a little forced in his heart.

The so-called "novice period" of Shenhao, in addition to opening up a variety of new lives, is also the meaning of a social "newcomer".

Specifically, he is a complete newcomer to all circles of society. Everyone has a time to make their debut, doesn't it?

He wants to get through the "novice period" of Shenhao, and the easiest way is to "improve his social status".

To intervene in the textile industry is to improve his social status!

Joe has been getting more and more trendy recently, a long-sleeved Dior white T-shirt, high-waisted pink loose pants, and a bow tied around the waist. A long-legged beauty with a height of 1.72 meters, with a pair of flat mirrors, she is a little familiar with the style of a royal sister.

She sat in the position next to Jing Gao and complained half-truthfully: "Mr. Jing, it's really day and night to work for you." ”

She has recently resigned from a real estate agency to work for Zhongrun. But there's a whole lot of work to be done at hand. As a result, he brought Jing Gao to accompany him on a business trip to the magic capital.

Jing Gao was in a good mood and joked: "Little Joe, don't drive." ”

Xiao Qiao was stunned for a moment, and then reacted. couldn't help but roll her eyes coquettishly, "Mr. Jing..."

The beautiful young woman stewardess who came over to pour wine for Jing Gao smiled slightly, her eyebrows looked forward to the flowing style, leaned over, and said softly: "Mr. Jing, the red wine you want." ”

Jing Gao's gaze naturally swept over the peaks she highlighted, and he nodded slightly, "Thank you." Smelling the fragrance coming from her, he said, "We're kidding." How long will it take to get to the magic capital?"

The eyebrows and eyes were depicted with exquisite makeup, and the fierce chest was bulging, looking at the flight attendant who was less than thirty years old, she said with a smile: "Mr. Jing, the time for our China Eastern Airlines to fly from the capital to the Demon Capital is 2 hours and 20 minutes. The weather is good today and won't be late. ”

Itaka smiled and finished chatting with her.

Just talk about it. This is within the normal social sphere. Although he asked her for a phone number with a high probability of success, Xiao Yan had already stolen his vault last night. He is in the time of the sage.

...

...

At 9 o'clock in the morning, Jing Gao and his entourage arrived at the building of the School of Economics of Aurora University on time and met Professor Wei Shenliang.

He is the deputy dean of the School of Economics of Aurora University, 62 years old, with a round face, kind eyebrows, and a pair of black-framed glasses. His graduate student made two cups of tea.

Professor Wei got straight to the point: "I know a little about the textile industry. I'm more researching Japanese foundations. Mr. Jing listened to my point of view, and he should pay attention to the private goods I carried, which is not how the Jingzhong side looks. ”

Jing Gao sat in front of the coffee table in the bright office, holding a notebook in his hand, smiled and nodded, "Professor Wei, I will." ”

He roughly understood what he meant. Domestic economics is also divided into schools. Aurora University and several universities in Beijing may not agree on the same views.

Professor Wei picked up his usual glass teacup and took a sip of tea, and began to come slowly, "When talking about the textile industry, we have to talk about these points. First, the status quo of the upstream and downstream of the industrial chain. Second, domestic policy. Third, the international situation. Fourth, future development prospects.

...”

More than an hour later, Jing Gao asked and took notes, and his knowledge about the textile industry was refreshed again. The state still supports the textile industry. This is an industry related to the national economy and people's livelihood. To this end, the state has developed more than 100 textile industry clusters.

These industrial clusters are basically distributed in Beijing-Tianjin-Hebei and coastal areas. Because the downstream industrial chain of the textile industry, the garment industry has a large number of exports.

As we all know, Christmas gifts in Europe and the United States are basically made in China. This includes a large number of textile products.

However, in recent years, with the rise of environmental protection, the textile industry has begun to gradually transfer to small and medium-sized cities. As far as the capital is concerned, it is moving to northern Hebei Province. The nearby Cangzhou, Baoding and Langfang are all undertaking places.

Located less than 100 kilometers away from the capital, Rongcheng County, Hebei Province, is the garment industry cluster. Therefore, if he wants to set up a garment factory or merge a factory, it is best to go to Rongcheng County.

Professor Wei smiled and said, "As for how you want to control the textile industry cluster, there are roughly two paths. You usually pay attention to Alibaba and Tencent, right?

Alibaba's strategy for acquiring the company is to acquire it wholly and do it yourself. Tencent's strategy to acquire the company's shares is to acquire about 20% of its shares, enter into industrial alliances, and build a commercial moat. The business and academic circles have their own views on which of these two approaches is superior and which is inferior.

As for me, I'm studying a Japanese foundation. In the case of the Mitsui Foundation, its core company is Mitsui & Co. They adopt the strategy of holding about 20% of the equity of related companies and maintaining their influence on related enterprises.

After integrating upstream and downstream enterprises, they can open up the entire industrial chain and grab high profits. As a result, their related companies can gain an edge in the global competition of an industry.

For example, Mitsui & Co. makes more than $1 billion in profits from China every year in the iron ore industry.

For example, Toyota Motor Group is one of the six largest automotive groups in the world.

In a few words, it's hard for me to make it clear here, so I'll recommend a few books to you to read when I go back.

Specific to the textile industry you care about, if you follow the practice of the Japanese consortium. You need to master the whole industry chain of the textile industry.

That is, the production of raw materials such as cotton, cashmere, wool, silkworm cocoon, chemical fiber, feather and down, to textile manufacturing, cotton cloth, chemical fiber, linen, silk, knitting, printing and dyeing, etc.

Then open up the downstream industrial chain: garment industry, home textiles, industrial textiles.

From the perspective of the prospects and output value of the entire industry, the best choice is the clothing industry, especially the sportswear industry. This is the sector with the most potential at the moment. You can benchmark against Shenzhou International, which is the most profitable company in the entire textile industry.

The largest sales volume is Rongsheng Petrochemical, which is engaged in the production of direct-spun polyester filament. There are also Tongkun Group and Xinfengming Group in this direction.

In addition, Texhong Textile, Anta Group, Heilan Group, etc. are all leaders in the textile industry. There are those who do sports, those who make clothing, and those who make cotton textiles.

So, it's up to you to decide exactly which niche to enter. Every field is made up of the best.

I would like to add an extra sentence that if you enter the garment industry, you need to continue to expand to the downstream industrial chain. For example: fashion design, fashion magazines. and the West to snatch the right to speak in clothing design. ”

Jing Gao understood the model of the Japanese consortium that Professor Wei talked about, and he only felt that it was an epiphany, hearty.

It turns out that the business model can be played like this!

He needs to follow the model of the Mitsui consortium to set up a core enterprise, and then use this enterprise to mobilize the entire industrial chain of a certain segment of the textile industry, knead it together, reduce the cost of intermediate links, and then carry out global competition.

The key to "transfer" is to control the equity of the relevant enterprises, and to have close personnel exchanges with the relevant enterprises. Just like Mitsui & Co. and Vale.

Jing Gao is not a fool, and Professor Wei's tendencies are still obvious. Well, reciprocity can maintain the relationship. Immediately said: "Professor Wei, I listen to you, and give priority to entering the garment industry." ”