Chapter 30 The capital of the film and television industry is coming............
The next day, Deputy Director Wu took Wang Xia to Director Chen Changshan's office.
Since Chen Changshan presided over the reform and innovation of Dongshan Terrace, the prestige of his director has been growing day by day, and the power in his hands has become greater and greater, and no matter how big or small, he can't get around him.
Buying "Hello, Intern" requires hundreds of millions of funds.
Without Chen Changshan's nod, even Wu Mao, the deputy director, would not dare to make an assertion.........
............
Director's Office
Chen Changshan sat behind the desk with a calm face, while Wang Xia stood in front of him a little nervously, and calmly told the "Plan for Buying "Hello, Intern" to fight for the Spring Festival file.
After Wang Xia roughly finished reading the plan, Chen Changshan fell silent and did not express his position for a long time.
Wang Xia was anxious, and she didn't dare to disturb her, so she could only look at Wu Mao for help.
"Director, what do you think of Wang Xia's plan?"
“......... The plan is good"
Chen Changshan lifted the glasses on the bridge of his nose, and said after a moment: "But this money is not a small amount after all, according to what Wang Xia just said, if you want to beat several other TV stations to win this drama, you have to get at least 120 million, and 100 million 5 more may not be able to beat it."
If you don't win, you will be afraid of defeat before you win, it would be good if this drama really exploded, but if something goes wrong, although our station is financially abundant, it can't afford hundreds of millions of dollars............"
Wang Xia understood what Chen Changshan meant, and he saw that "Hello, Intern" needed a huge amount of money, so he was not willing to take this risk.
Seeing that the plan she had prepared was in danger of dying, Wang Xia immediately became anxious and couldn't help but persuade her.
"Director, if you don't enter the tiger's den, you will get a tiger, our Dongshan TV has been reforming and innovating in the past two years, accumulating strength, and the strength of software and hardware is not much weaker than those first-line TV stations, the only gap is that the overall ratings are slightly lower and there are no good results.
If we can buy "Hello, Intern" this time, win the Spring Festival champion, and press those first-line TV stations to the top, the prestige and status of our station will inevitably rise.
After that, let's buy more high-quality hot dramas to improve the ratings of the station, and in less than three years, our Dongshan Station will definitely be among the first-line ............"
Wang Xia spoke passionately, and shaped "Hello, Intern" into the cornerstone of the rise of Dongshantai, which made people feel that it was indeed a pity to give up this drama.
But who is Chen Changshan?
An old oiler who has been crawling around in the agency for decades.
I think that when he painted big cakes for people back then, Wang Xia had not yet become a middle-level cadre in Dongshan Tai, and Wang Xia wanted to fool Chen Changshan with this set of "chicken blood" words, but it didn't work at all.
Yes, Chen Changshan was not moved by Wang Xia's words at all, with a smile on his face, but his eyes were calm.
Wu Mao, who was on the side, saw Chen Changshan's indifference, and stopped Wang Xia, who was still describing the "beautiful blueprint for the future of Dongshantai", with his eyes, he thought about it in his heart and said his thoughts.
"Director, Wang Xia is also doing this for our Taiwan, this is indeed a rare opportunity, of course, I understand your hesitation, after all, you have to consider the whole Taiwan.
In this case, I have a proposal, what our station needs now is excellent ratings, and the problem of money is secondary, so in this case, we might as well sign a gambling agreement with Tianyao Company. ”
"VAM agreement?"
Chen Changshan's eyes moved slightly, revealing a little interest: "Let's hear it." ”
Wu Mao smiled and said confidently: "Tianyao is filming dramas to seek wealth, we can sign a gambling agreement with them."
The agreement stipulates that our station will buy the premiere rights of "Hello, Intern" at a price lower than the market price, and it will be 80 million first.
And then on the basis of these 80 million, a reward and punishment mechanism will be formulated according to the ratings.
For example, if the average rating of "Hello, Intern" breaks 1, we can add 20 million bonuses to Tianyao's original 80 million purchase funds, break 2, and add 20 million.
Entered the top five in the ratings of the Spring Festival stalls, plus 10 million, the top three, 20 million, and the champion, 30 million.
In this way, the better the ratings of "Hello, Intern", the more Tianyao will make money, and we will get the results we want, and the ratings are high, and the advertising cost of the station can also increase, and both parties will be happy for a win-win situation.
On the contrary, if the ratings of "Hello, Intern" do not meet our expectations, then according to the agreement, Tianyao can only get the initial 80 million, and the loss of our station can be reduced as much as possible. ”
............
Wu Mao's proposal made Chen Changshan's eyes light up, and he began to think about the feasibility of this operation in his heart.
Dongshan is a big economic province, and there is no shortage of money in Taiwan, and there is a lack of ratings that can be used.
If you can really exchange money for a Spring Festival ratings champion, Chen Changshan is willing to spend 200 million.
The reason why he didn't agree to Wang Xia just now was purely because Wang Xiaguang knew how to draw a big pie, and he wanted Chen Changshan to pay 100 million yuan, and Chen Changshan certainly felt unreliable.
And Wu Mao's gambling proposal, while seeking the most needed ratings of Dongshan Channel, also minimizes the loss of funds in the background in case "Hello, Intern" does not meet expectations.
This somewhat impressed the pragmatic Chen Changshan.
After thinking about it carefully, Chen Changshan finally nodded on this matter, and he asked Wang Xia to contact Tianyao Company about the VAM agreement and make a promise.
If Tianyao Company agrees to sign a VAM agreement with Dongshantai, as long as the initial purchase fund does not exceed 100 million, he will make a decision to let the procurement department win "Hello, Intern".
Seeing that Chen Changshan agreed, Wang Xia was overjoyed.
As soon as he left Chen Changshan's office, he immediately contacted Tianyao Company.
And out of confidence in his own works, Tianyao Company is also very interested in the gambling agreement that Dongshantai came up with.
After all, according to their estimates, if the bidding is normal, the premiere rights of the drama "Hello, Intern" on a TV station can be sold for about 150 million, and no more than 160 million at most.
As for Dongshan Channel's gambling agreement, as long as the average rating of "Hello, Intern" breaks 2 and wins the Spring Festival ratings championship, then they can get more than 70 million gambling bonuses from Dongshan Channel.
Moreover, this is only the initial negotiation of the VAM agreement, and after negotiation, the amount of the agreed bonus can definitely continue to rise.
Lei Zesheng, the boss of Tianyao Company, is a very courageous person, after getting the news, he personally took several persons in charge of "Hello, Intern" to Quancheng by plane to negotiate with Wang Xia and the purchasing department.
Then, after a series of confrontations, the two sides finally successfully reached a VAM agreement.
Dongshantai invested 95 million yuan to buy "Hello, Intern" at a price far below the market price.
And Tianyao Company is not at a loss, according to the VAM agreement, they can get a maximum of more than 220 million gambling bonuses.
Of course, Dongshantai is not a big wrongdoer, and it is not easy for Tianyao Company to get the highest prize of the VAM agreement.
But even so, as long as the ratings of "Hello, Intern" break 2 or rank in the top three during the Spring Festival, they can also get bonuses ranging from 50 million ~ 80 million from Dongshan Channel.
Lei Zesheng, who was full of confidence in "Hello, Intern", left Quancheng with joy.
After he left, Wang Xia also began to be busy discussing joint publicity plans with the drama party, continuing to expand the popularity of the TV series and increasing the popularity of "Hello, Intern".
A few more days passed.
Tianyao Company's official bib sent out a message that another premiere right of "Hello, Intern" was sold to Shonan TV for 155 million.
At the same time, Kiwi, the three major domestic video websites, also announced that it had won the exclusive online broadcast rights of "Hello, Intern" at a sky-high price of 220 million.
"Hello, Intern" has not yet been broadcast, and it has made nearly 500 million yuan, shocking most of the entertainment industry, and many people in the industry have shouted wildly, the capital of the film and television industry has arrived.
At this time, Zuo Le was still busy in the editing room doing post-production............