Chapter 83 PD Zone
The sequel is a success!
This is the first sequel launched by Pengda Film and Television, and the success of "Fire Boy King 2" is of great significance to the entire Pengda Film and Television Company.
As the other side of the fight on the same stage.
Haitian made a mistake this time, and did not lose money from the capital level, and even made a small profit. The price offered by Shonan Children for "Light Wave Kid" is much higher than the average market price.
But is it a good thing that you haven't lost money?
Not necessarily!
Losing to a new company that was founded for a year had a bad reputation. Especially after the follow-up ratings are released, this contrast gap is even more enviable.
Haitian made a mistake, which also made many directors who planned to follow the trend lose their minds.
It is said that special effects are taken to pick up money......
Except for Meng Lang's guy, who else has made money?
And everyone knows Meng Lang's method of making money, but they can't learn it!
You ask a director who is making a TV series to design a toy? If he has the ability, what TV series will he make, wouldn't it be good to just open a toy company?
Co-production with a toy manufacturer can be ......
But the tragedy of "Hurricane Boy King" is still vivid, and not every toy manufacturer has the ability to design toys that are popular in the market!
In short, it's fascinating.
In the hearts of directors in the entire TV circle, Meng Lang is positioned more like a "toy design master" than an "excellent director".
The quality of the dramas filmed by this guy is not good, and many people can shoot better quality dramas with their eyes closed.
But it's still that problem, the derivative design is not good!
Meng Lang is a third-rate director, but he is a first-class toy designer. He seems to have a pair of heavenly eyes, which can accurately scratch the itch of children.
They can't learn this vision and design talent, which is the reason why the following works have failed one after another.
......
Meng Lang didn't know that he was in the hearts of insiders, and his evaluation had become an excellent businessman.
If he knew, it would definitely squirt people!
Businessman: I'm a director, okay!
It's a shame that he doesn't know all this, and he is still enthusiastically promoting the development of derivatives of "Firepower Boy King 2".
Firepower Boy King 2 has launched a variety of new yoyo series!
Including but not limited to Ferris Wheel, Firebird, Sprint Meteor S, Silver Wolf, Free Fire, Butterfly Dance, Fire Diamond, Psychedelic Year Rings, Speed Master, Magic Butterfly, Phantom Trace, Lightrunner, Windranger, Headwind, Thunderbolt......
You think that's enough?
Miss by a mile!
Each of these yoyos has several models.
For example, there are regular Ferris wheels (drum type), Ferris wheel S (drum type), Ferris wheel (butterfly shape), Ferris wheel S (butterfly shape), Ferris wheel limited edition (drum type), Ferris wheel limited edition (butterfly type), PD Ferris wheel race 1A version, PD Ferris wheel race 2A version......
Don't talk about the original version without a butterfly Ferris wheel, Mr. Meng doesn't understand what you're talking about.
Is the headquarters building still repaired?
Not to mention derivatives such as schoolbags and stationery boxes, these are all must-have sets. The only derivative that is relatively innovative is probably the increase in manufacturer linkage this time.
Coca-Cola Soda has won the exclusive authorization of the industry, and the yo-yo and character image of "Fire Boy King" are printed on their packaging cans, and the supporting promotional slogan has also become "Full Fire"!
The well-known children's shoe brand 365° has also reached a strategic cooperation agreement with Pengda, 365° will launch a "firepower" series of children's shoes, focusing on the youth market, it is said that there is a chance to get a limited edition yo-yo when buying shoes!
There are many more such collaborations.
When an IP drama is popular on the market, even if the producer does not take the initiative, many manufacturers will come to hear about it.
For example, penguins......
Don't laugh!
Penguin's social messaging business group contacted Pengda and prepared to buy the license of the "Fire Boys" series to make some members-only bubbles, backgrounds, themes and other products.
This is also an old practice of penguins, whenever there is a big hit drama or big IP, the first thing that comes to mind is to make a bunch of member personality costumes to sell for money.
Can this authorization be given?
Of course you can! What if you don't give it?
Penguin is almost invincible in the field of Internet social communication, except for his needs, who else can this license be sold to?
Of course, Meng Lang's heart is very big.
He gave a brainwashing talk to the penguins, launching an even more enticing collaboration.
"Pengda Dress Up Pack"!
This plan is like this, the development of the personality costume of the Fire Boy King has to be done, but "Alienated Girl", "Bakugan Kid", "Balala Little Demon Fairy" and the yet-to-be-released "Battle King EX" must be done!
Penguin provides a zone for Pengda, and set up a PD zone at the entrance of the homepage of the personalized dress!
In this Pengda zone, there are the personalized costumes of each of Pengda's IP dramas, which is enough to meet the needs of various fans.
Do you want a nice dress?
If you want it, you only need to renew an annual SVIP membership in the "PD Zone", and you can use all PD personalized costumes for free during the membership period.
The penguins are interested.
If other companies talk about setting up a special area, Penguin won't bother with him at all. But Pengda is different, the dramas made by this company have a great impact on primary and secondary school students!
This is the basis for cooperation!
With the idea of cooperation, the only thing left to talk about is the issue of sharing.
Meng Lang is not a good person!
He also wants to kick Brother Pony and become the richest man himself, how can he take advantage of the penguins for nothing.
Sharing is a must, after all, no matter how much Pengda's IP drama is produced in the future, it will be filled into the PD area. There is exclusive content, and it is also a reasonable request for Meng Lang to ask for a share.
Eventually, we talked about it.
All the annual SVIP income renewed in the "PD Zone", after deducting operating costs and taxes, the gross profit Pengda can get 30%!
Woooooo
Meng Lang was so moved that he was about to cry.
No wonder people say that being a platform is the most profitable, and providing content is just being exploited.
Fortunately, Sancheng can also accept it.
What can you do if you don't accept it?
The idea of "PD Zone" is not only used in penguin personality dressing, but also in the penguin video library.
Pengda's dramas and online exclusive broadcast rights have all been bought by the wealthy Penguin Video, and it is entirely possible to build a "PD zone". The dramas that bought out the copyright before were not mentioned, and the dramas produced in the future will be settled in this special area for free, and they will be settled and shared according to the advertising fee of the special area.
The share ratio is still 30% of the gross profit after deducting operating expenses tax!
Both parties are very satisfied with this cooperation!
Although the share ratio is not high, it is necessary to take into account the number of users of the entire Penguin platform. Although the money you will make in a while and a half may not be as much as buying out the copyright, it will take a long time......
IP development can't be eaten alone, everyone can push this IP more popularly! In this process, it is inevitable to make profits.