Not only is the rolling red dust going to be screened, but in September and October, Judou will also be screened in North America.

In the nearly half-century history of Hollywood, it has been proven countless times that the screening is one of the most heavyweight weapons in film promotion, especially for independent films that want to do everything at the Oscars.

Judou don't look at the investment in the mainland, it is not small, and it also has commercial considerations.

However, that kind of investment is not even comparable to independent films with a small investment in Hollywood.

Even at this time, 99.99% of Hong Kong's film investment in Hollywood is just a very ordinary investment scale for independent films.

Therefore, the small investment Ju Dou released in North America must not be compared with commercial films.

Don't even think about what Christmas files are like or summer files.

This kind of movie is suitable for release in January, February and March after Christmas, or in October and November.

And Ju Dou wants to participate in next year's Oscar selection, which can only be released in North America this year.

The nominees for each Academy Award will be announced around December of the previous year or around January of the current year.

For Ju Dou, winning an award or something is too far away.

Getting nominated is the real goal.

And in order to be nominated, a Chinese film like Ju Dou must maintain a certain degree of exposure during the period from registration to the announcement of the nomination list.

Otherwise those members of the academy who know what Ju Bean is.

From this point of view, Ju Dou needs to show this kind of propaganda more than the rolling red dust.

If it is used properly, the screening will play a great role in word-of-mouth and film scheduling, and if the film is blindly screened regardless of the word-of-mouth, the result is the opposite, not only exposing its weakness prematurely, but also accelerating the collapse of the film.

Qiao Feng wanted to arrange a screening for Ju Dou, naturally not full of confidence, but enough confidence in Ju Dou, convinced that its quality was worthy of the last Oscar nomination.

This is not only Zhang Guoshi's work at his peak, but also the heroine still won the Oscar for Best Actress Gong Li, and at the same time, MGM, one of the seven Hollywood majors, is the promoter, if you don't even dare to think about a nomination, it would be too despised for yourself.

Of course, for Ju Dou, Qiao Feng definitely wouldn't be as simple as just wanting to get a nomination for it.

After all, it was real money that bought the North American screening rights in the first place.

So, making money is also a must.

Qiao Feng's plan is to arrange a certain number of screenings in North American theaters around October.

At that time, film critics, media and related practitioners will be provided with movie tickets, and ordinary audiences can also watch the movie in advance by purchasing tickets.

In terms of form, the screening is similar to a public beta such as a game or software, which is almost the fastest way for the audience to "get a glimpse" in the regular channel.

Of course, for film critics, media and related practitioners, they will definitely pay a certain amount of travel and horse fares, so that these people can say something good for Ju Dou and praise it.

Of course, this can't be the case for ordinary audiences, but North American audiences who generally buy tickets to watch a genre that is not a kung fu movie must have a special hobby for literary films.

That Ju Bean will definitely get a good reception from a part of the audience.

The screening will be a long-term publicity that lasts for two or three months, and it is a long-term publicity campaign to buy pages, and in the case of a large number of continuous exposure and good reputation, it is also necessary to select and nominate the college members for public relations.

This publicity will continue until the list of nominees is announced.

Once the list of nominees is announced, Ju Dou can be nominated for Best Foreign Language Film, and Ju Dou's fame will naturally skyrocket.

In addition to professionals, for most audiences, the performance of a movie depends on its performance in the "release period" after landing in theaters in addition to word-of-mouth.

The screening is to put this "weather vane" in front.

The word-of-mouth, attendance, and box office results of the screening will amplify the actual level of the film and arouse the audience's desire to "want to see it" - which will eventually translate into paying for the film and driving the box office of the film.

For independent films and literary films, engaging in movies is also a lot of benefits for the filmmakers and publicity and distribution companies.

For the filmmaker, aside from the reasons of competition, selling films, etc., the screening has more room for operation than the public screening, and the filmmaker can actively screen and go to a specific circle of audiences according to the content of the film.

The biggest advantage of this "specificity" is that the quality of the film can be checked by the precise audience and the release schedule can be corrected at any time.

If the content is recognized, it means the support and diffusion of word-of-mouth, which will be more conducive to mobilizing market sentiment to achieve the purpose of boosting the box office with a hit.

For cinemas, screening is undoubtedly the lowest cost and the most reference market exploration, its average number of people, attendance, box office, audience reputation, etc. can assist the formulation of cinema scheduling strategies, or make cinemas full of confidence, or make their attitude more cautious, so as to promote the survival of the fittest and reduce the business risk of cinemas.

Of course, while it is good for the filmmakers and theaters, the screening is also of great benefit to the audience.

For the audience, it is undoubtedly the group that has the most right to speak and desire to speak outside of the media and professional film critics, whether it is a fan group or a loyal audience of genre films, they will express their likes and dislikes through the "scoring" of the theater chain or even the research company hired by the filmmaker, and their ratings will also affect the attitude of the wait-and-see people.

Combined with the tripartite perspectives of the filmmaker, the theater, and the audience, the screening can be described as "a little profit" for high-quality works.

If a high-quality literary film is screened, then the box office dark horses that often appear after the release period will inevitably be "moved" to the screening period to be discovered by the market.

Of course, this is for high-quality films.

For the other part of the low-quality, or even rotten mess of the film - the screening is the beginning of the collapse, and the small deterioration of word-of-mouth will be complemented by the shortening of the "lifespan" of the film, and they will face a more ferocious backlash from the market.

It is precisely because of this that even if the film often has a considerable boost to the box office, it is often only those independent films that are determined to participate in the selection of film awards and are indeed very confident in the quality of the film.

Otherwise, it will definitely be released directly.

Because I am afraid that the word-of-mouth will rot if I screen it in advance, in that case, it is impossible to cheat the box office.

Who let in the film market, the audience has no tolerance for bad movies.

Screening is a double-edged sword, and if you don't do it well, you will hurt yourself.

This is also one of the reasons why Qiao Feng let Rolling Red Dust engage in screenings, that is, to accumulate experience for the more uncertain Ju Dou's screenings.

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Thanks to the book friend Little Tiger in the Demon World for a reward of 100 coins.