Microsoft is actually not much different from a novice in the Internet operation?"

Both of them were stunned by what Chen Yu said.

can evaluate Microsoft like this, I'm afraid there is only Chen Yu in this world.

"Mr. Chen, we can't do nothing. ”

Opening his mouth, Li Nan asked.

"Yes, we can do nothing. ”

Chen Yu nodded.

In the previous life, penguins faced the invasion of MSN, but they didn't do much strategy.

At most, it's a TM.

But this TM is very rubbish, and Penguin doesn't want to update it after it was launched for a while.

"Okay, you're going to have to do something, but you'll have to wait a while. ”

"Just wait for them to make mistakes. ”

Seeing that the two were still a little entangled, Chen Yu had no choice but to say.

Although MSN will be finished if it does nothing, it will take a long time.

Chen Yu didn't want to take the penguin approach either.

With Chen Yu's understanding of instant messaging and the Internet, he has too many tricks.

As for what tricks to use against MSN, it depends on how MSN performs at that time.

Under Chen Yu's instructions, Huanyu Technology did not make any moves.

This made Tang Jun happy in his heart.

He's also worried that Huanyu Technology will snipe at them.

I didn't expect Huanyu Technology to underestimate the enemy, so don't blame them for being polite.

"Launch the first wave of advertising. ”

"Specializing in office business elites. ”

After all, he is the president of Microsoft China, although Tang Jun is not particularly powerful, but he still has some ability.

The way of playing instant messaging has always started with differentiation.

At that time, YY played like this.

The penguin group chat in the back is also played in this way.

As long as they differentiate themselves first, then their MSN will be able to attract a subset of users.

As long as this part of the users is stable, then they can slowly plot the entire YY market.

Yes.

Although Tang Jun wanted to destroy YY quickly, he also knew that it was basically impossible in a short period of time.

YY has monopolized the entire domestic instant messaging market, and even they Microsoft can't destroy them instantly.

To this end, Tang Jun made several steps.

As long as the plan is completed step by step, then YY will also be pestered by their Microsoft.

"Ladies and gentlemen, Microsoft has launched a new instant messaging software, focusing on business offices, everyone download it. ”

"YY is so pediatric, it's all children playing, let's use MSN. ”

"MSN is very business-oriented, some of the above netizens are industry elites, MSN can not only be used for work, but also for making friends, and the quality of this dating is much higher than the quality of YY. ”

I have to say.

Microsoft's MSN differentiation strategy isn't bad.

They started from the business office and quickly attracted the attention of a group of white-collar elites.

Many friends who have more business office needs have switched from YY to MSN.

And, after several waves of Microsoft advertising, even some ordinary people feel that using MSN is more awesome.

As for why?

What else could it be?

Because it's easier to pretend to be forced with MSN.

Only the elite of society will use MSN.

On the other hand, MSN also indicates one's identity.

In a short period of time, MSN has millions of subscribers.

And they did a survey of the data.

They found that although the overall users of MSN are very different from YY, in the area of business elites, MSN has suddenly narrowed the distance with YY. According to the data survey, there are 20 million high-end business people in China, YY accounts for 13 million, and MSN quickly snatched 7 million users.

This data is quite scary.

You know, how long has it been since Microsoft launched MSN, which has occupied this market all of a sudden.

According to the trend, within a few months, MSN will be able to occupy all domestic high-end business users.

"Mr. Tang, Bill's side affirms your work, and this is a letter of condolence from him. ”

The secretary took the letter.

Tang Jun smiled.

He was back to his most confident state.

"Mr. Tang, I think we should apply for more resources from the headquarters to bind our MSN to the operating system. ”

This move can be said to be Microsoft's strongest killer feature.

Microsoft, which owns the winodows operating system, has a near monopoly on the global operating system market.

That is, he can bind any software that is attached to the Windows operating system if he wants.

For example, Microsoft's Internet Explorer browser seized the global market under the forced binding of Windows.

"Not for now. ”

Tang Jun shook his head: "Binding MSN will be suspected of monopoly, and the headquarters will not make a decision lightly." ”

At that time, Microsoft was almost split in two by the court because of its monopoly.

As a result of this, Microsoft has become much more cautious in the implementation of various types of software in the future.

Of course, that's not to say that Microsoft doesn't dare to bind.

It's just that they don't usually do it unless they have to.

Of course, this is only one of the reasons.

Another reason, Tang Jun didn't say.

The last academic incident put Tang Jun's position as president of China in jeopardy.

Originally, Bill was ready to make a replacement.

Although Tang Jun made the right bet later, Microsoft was still ready to replace Tang Jun.

The instant messaging war has just begun, and Tang Jun is ready to apply for the strongest resources from the headquarters. I'm afraid that his position as president will be replaced soon.

The reason is simple.

Bind at every turn, why do you want to be the president?

"The next thing we need to do is to do a perfect job of connecting with major enterprises. ”

Although Microsoft is powerful, it is impossible for Microsoft alone to completely destroy the market around technology YY at once.

So when Microsoft entered instant messaging, Microsoft also cooperated with Xinlang Baidu Ali and other enterprises.

In this, especially Alibaba's e-commerce business.

Because users need to communicate with merchants through instant messaging.

Therefore, they have a greater demand for instant messaging.

In addition, e-commerce is a very sticky instant messaging software, and once it is used, it will not be easily replaced.

Coupled with the fact that you can't replace it if you want to, e-commerce platforms can force you to use some kind of messaging software.

Previously, Ali used YY in the communication between merchants and buyers.

Of course, Ali would also like to launch its own instant messaging software.

After all, Ali and Huanyu Technology are opponents, and their use of YY is equivalent to cooperating with Huanyu Technology on the other hand.

However, Ali has so much energy, and at the same time, he does not have much money.

Now that Microsoft is here, it's okay to work with Microsoft temporarily.

And because of this.

The close integration between Microsoft and Alibaba, the exchange of resources on both sides, has brought many users to MSN at once.

These actions made Li Nan of Huanyu Technology feel pressured.

He has always wanted to fight back, but he has been pressed by Chen Yu.

At this time, Ali perfectly replaced their YY with MSN, Li Nan couldn't wait, and came to Chen Yu's office again.

"Mr. Chen, we have to do it. ”

"Well, now it's time to make a move. ”

"Uh......"

Seeing that Chen Yu had changed his mind, Li Nan was a little strange.

"What are you going to do?"

Chen Yu asked.

"I've made a YY business version here, and this version is specifically for high-end business people. ”

This is the same way as the penguins in the previous life.

In the face of MSN's attack, Penguin also made a business version of QQ.

Although such a strategy seems to be somewhat useful, Chen Yu feels that this action is not very urgent.

Chen Yu said: "Wait for this piece first. ”

"Mr. Chen, I'm still waiting. ”

"Yes. ”

Chen said: "Why is it getting more and more unbearable. ”

Chen Yu criticized Li Nan and said.

"Mr. Chen, I'm under a lot of pressure, you see, MSN already has millions of users, and it's about to break 10 million. ”

"What's this?"

Chen Yu shook his head: "Their break of 10 million is just the total number of users, and the number of us online at the same time has already exceeded 10 million." If you want to talk about the total users, it is already hundreds of millions. ”

Although MSN has made great progress, judging from the data, the two are not at the same level at all.

This is also the reason why Chen Yu is not in a hurry to do anything.

Not to mention anything else, MSN still has a long way to go to catch up with YY in terms of data alone.

And the road was too long, and as they walked, they died of exhaustion.

"Mr. Chen, we've been watching?"

Li Nan was stunned by Chen Yu.

"Not really. ”

Seeing that Li Nan was delirious by his recent period, Chen Yu said: "Actually, we can do something more interesting." ”

"What's the way to play?"

"Li Nan, let's first analyze the user base of MSN. ”

In his previous life, MSN killed himself.

Although Chen Yu can also use this method, it is too long.

And there will be a lot of variables in the future.

Regardless of whether MSN will die in the future, the sooner he is killed, the better.

But Chen Yu didn't like the penguin gameplay in his previous life.

He decided to take the same approach as he did with penguins.

For example, lead them in a niche direction.

"MSN is targeting business elites, and although it seems to be effective, it is still very niche. Where are there so many business elites in the whole of China, everyone is an ordinary person. Don't look at their users growing quickly, but they are also quickly saturated. If we keep them focused on the business elite, they won't want to surpass us for the rest of their lives?"

"Mr. Chen, but I'm worried that Microsoft will introduce the business elite to the general public. After all, the business elite still has a great influence on the people. ”

"Yes, it's big, actually, but we can target their business elite. ”

"Mr. Chen, what do you mean?"

"It's simple, too. ”

Chen Yu continued to ask, "What are the characteristics of business elites?"

"High IQ, high EQ, talented. ”

"Is there any money?"

"There's money too. ”

"Yes, it's good to have money. ”

Chen Yu said: "This is actually in line with the users of Ali e-commerce, who can buy things online, more or less business elites, and they are also rich." ”

In 2004, those who could shop online were actually business elites.

"Since they have money, do they have a high spending power?"

"Yes. ”

"Isn't it easier to do business on MSN if you have high spending power. ”

"Theoretically, it should be. ”

Li Nan still nodded.

It's just that although he kept nodding, Li Nan still didn't understand what Chen Yu was trying to say.

"Mr. Chen, I still don't understand. ”

"It's okay, you'll understand it quickly. ”

Chen Yu laughed evilly: "Li Nan, do you often see some news of the Great Sword on the Internet?"

"This, this...... There are a lot of them. ”

Li Nan was a little embarrassed.

"On our YY side, there are also many people who use YY to do the business of big swords. ”

"Mr. Chen, we have launched a strict supervision mechanism for the big sword, and there are very few of them at present. ”

"I know. But what I want to ask is, how effective are these people using our YY to do a big sword business?"

"This ......"

Li Nan's head is big.

This brain circuit is too weird, isn't it?

From Microsoft's MSN all the way to the big sword on YY.

What is this?

"Mr. Chen, do you want to protect the sword?"

"Big sister. ”

Chen Yu sneered...... was almost choked by Li Nan.

"That ......"

Looking at Li Nan's expression, he still has to ask.

If you think about it, you know that this girl is probably thinking in her heart, otherwise why are you asking this.

"Hurry up, I'm talking about serious business. ”

Li Nan was skeptical, but still said: "In fact, the effect is not very good, and the success rate is not high, but they use the mechanism of casting a wide net and sending messages to thousands of people, as long as some people succeed." ”

"It's a good trick to cast a wide net, but it's also too troublesome. ”

Speaking of this, Chen Yu suddenly said: "What if these people suddenly move to MSN?"