Advance box office: refers to the cumulative box office of movie tickets pre-sold by the distributor and cinemas before the film is released.

This term was still very new a few years ago, and unless there was a top hit movie, ordinary filmmakers rarely did it.

It's not that I don't want to do it, it's mainly that I don't have the confidence and strength, and I can't operate it effectively.

Later, with the popularization of the era of network intelligence and the continuous development of the film industry, online ticket booking has become commonplace, and with it, movie pre-sale has also become a must-go process for many movies.

The quality of a movie's pre-sale box office must reveal the direction of the film's performance, and the outside world and the crew pay more attention to it.

The pre-sale box office with good results will give the crew a lot of confidence, and they will continue to increase their publicity efforts.

At the same time, the audience has a herd mentality, and beautiful box office results will increase the audience's sense of expectation and evaluation of this movie.

The audience will instinctively feel that this movie has such a high box office, it should be a good movie, and then go into the cinema to contribute to the box office.

This is also why many movies are released, and the media will go crazy to report the box office news.

On the one hand, the media really needs it, and on the other hand, the filmmaker intends to add fuel to the fire and build momentum for the film.

.........

Zuo Le is even Shanhe's first time making a movie, and there are not many similar experiences.

Fortunately, Zuo Le was prepared and tapped talents in related fields in advance, and President Yan Kui had also been exposed to film work when he worked in other companies before.

The most important thing is that Sunward found a senior distribution company - Changyun Film and Television Distribution Company.

This Changyun company has been established for a long time, at the end of the last century, and after years of development, the scale is not the top in the circle, but it is also first-class.

Especially in Dongshan Province, it can almost be regarded as the industry leader in film and television distribution.

Since its establishment, Changyun Company has distributed no less than 1,000 movies, including some big hits, and the film distribution operation process is mature and sophisticated, which saves Zuo Le a lot of worry.

However, no matter how powerful Changyun is, seeing the real chapter, Zuo Le and they can't deal with it indifferently.

On the evening of August 8th, Shanhe Pictures

Zuo Le, President Yan Kui and several senior executives of Shanhe, as well as Wu Jingyu, the head of Changyun Company, gathered in the conference room to wait for feedback after the pre-sale window of the movie "Wulin Gaiden" opened at 8 p.m.

Wu Jingyu is not tall, has a delicate mustache on his upper lip, loves to laugh very much, and has a particularly enthusiastic attitude towards Zuo Le.

This person is not simple, he is the second-in-command of Changyun Company, Shanhe didn't expect Changyun to attach so much importance to the movie "Wulin Gaiden" before, and thought that there would be at most an executive.

However, after Wu Jingyu arrived, he was courteous to Zuo Le, and everyone understood what was going on.

The movie "Wulin Gaiden" is certainly not worthy of Changyun's second-in-command being personally responsible.

But Zuo Le himself and the Shanhe Pictures behind him are definitely more than enough, and even the boss of Changyun is not new to come over in person.

Doing business is not a one-shot deal.

Shanhe is clearly going to enter the film industry, and Changyun sent a second-in-command to pull the relationship, and in the future, Shanhe will have new movies, and Changyun will be easier than other companies to win projects.

The strength of mountains and rivers is here, and there are almost few opponents in the field of TV dramas, but now in the field of movies, they don't want to be so strong, as long as they can maintain half of it, it is enough to hug their thighs.

However, Changyun also understands that if Shanhe really does that, it is estimated that it will take a year or two to receive the distribution rights into his own hands.

But it doesn't matter, an extra bite is a bite.

Even if Shanhe establishes a distribution channel, I am afraid that it will not be strong for a while, and everyone can cooperate for a win-win situation.

To put it bluntly, Changyun Company is betting on treasure, not even betting on it, it is just watching the dishes.

It's nothing more than saying something good to the mountains and rivers, revealing some inside information, and selling two favors, and there is no substantial benefit damage, so why not do it.

If Shanhe and Zuole can gain a firm foothold in the film field and achieve extraordinary results, Changyun bets on success, and is expected to become Shanhe's allies in the film industry.

Shanhe Movies hit the street and lost the film market, and Changyun Company did not suffer a loss, anyway, they did not distribute it to Shanhe for free.

What the idea of Changyun Company is, Zuo Le and they don't know, but for Shanhe, the advantages of this matter outweigh the disadvantages.

Changyun wants to make friends with Shanhe, a potential stock that may break out, and Shanhe also needs the help of an old fritter like Changyun to familiarize himself with the rules of the film industry as soon as possible and gain a firm foothold.

Both sides are mutually beneficial, tacitly.

Zuo Le also took a box of collector's edition cigars given to him by others to entertain Wu Jingyu.

As far as he knows, the biggest hobby of this vice president of Changyun Wu is smoking cigars, and he is also the president of the Dongshan branch of the Cigar Club.

Sure enough, when Wu Jingyu saw the cigar Zuo Le took out, his eyes immediately lit up, and he regarded Zuo Le as a fellow practitioner, and his good impression increased greatly

Zuo Le was not stingy, and gave one to each of the people present, and swallowed the clouds and fog in the conference room.

Until 8 o'clock, assistant Hu Ya came in with a few people with computers: "Chairman, Mr. Yan, the pre-sale has begun." ”

Zuo Le, as the filmmaker, can see the backstage data of the pre-sale box office, but due to the data update, there may be a slight delay, but it is only a few minutes.

Zuo Le threw the cigar in his hand on the ashtray, waited for it to slowly extinguish itself, took a computer by himself, and quietly waited for the data to refresh.

Around 8:05, the first data at the pre-sale box office was obtained.

1,057,800.

Zuo Le didn't speak, a few minutes of data doesn't mean anything, it will take at least an hour to see one or two.

But others are still very excited, 1 million box office in 5 minutes, this takes an hour, not more than 10 million.

And then, as everyone expected, the pre-sale box office of "Wulin Gaiden" exceeded 10 million in an hour.

However, they didn't wait for long to be happy, and then the growth rate of the box office slowed down greatly, and it was obvious that the first hour was when fans deliberately squatted to grab tickets, and then it was normal data.

But even so, the pre-sale box office results of "Wulin Gaiden" are quite good.

As of 12 o'clock in the morning on the evening of the 8th, the pre-sale box office of the movie "Wulin Gaiden" was more than 21.53 million yuan.

It's a good start.

The next day, on August 9, the news of the start of pre-sale of "Wulin Gaiden" was increased by Shanhe and Hechangyun, and the box office increased significantly.

After 24 hours a day and a night, the box office was more than 48.67 million yuan.

On the 10th, 11th, plus the morning of the 12th, there are still two and a half days of pre-sale.

The pre-sale box office of "Wulin Gaiden" exceeded 100 million, which is extremely easy, and it is not impossible to break 200 million.

On August 10, the pre-sale box office of "Wulin Gaiden" dropped slightly, to more than 42.11 million yuan.

On August 11, the box office stabilized at around 40 million, and the movie "Wulin Gaiden" once again earned more than 41.71 million yuan.

At 2 p.m. on August 12th, the movie "Wulin Gaiden" officially began to be released, and the pre-sale box office also ended here.

Coupled with the box office on the morning of the 12th, the pre-sale box office of "Wulin Gaiden" totaled more than 179.38 million yuan.

In the summer of this year, the pre-sale box office of "Wulin Gaiden" can rank third, second only to a Hollywood blockbuster and a fantasy IP production.

Afterwards, these pre-sale box offices will be counted in the box office of the first day of "Wulin Gaiden" to facilitate the calculation of the box office of the movie.

Sometimes, however, this algorithm is rejected by agencies that separate the first-day box office from the pre-sale box office and use it to arrange some box office data and records, depending on the situation.

The pre-sale box office of nearly 180 million undoubtedly gave Sunward a lot of confidence.

On the afternoon of August 12, Zuo Le and all the leading actors of "Wulin Gaiden" held a premiere in the largest cinema in Quancheng.

At the same time, in theaters across the country, the movie "Wulin Gaiden" began to be released, and many long-awaited [Yuba] entered the cinema one after another.