Because of the small plates, the major appliance stores have not formed a scale.

So their operating ideas are to come how they want.

It should be said that they are all wild people.

However, in third- and fourth-tier cities, don't say it, you have to be such a wild road.

If you go to a large store like Gome, it's not necessarily easy to talk to.

What people want is to bargain, and what they want is to fool.

A trick of state subsidies went down, but it instantly aroused the interest of a group of customers.

Of course, these small home appliance stores are also people.

Of course, they knew that Universal Mall was advertising their website, and at the same time, they also took advantage of the opportunity to do it online and offline.

All of a sudden, the major appliance stores are doing their best to attract as many customers as possible.

On the other hand, Dangdang and Excellence also quickly set up their own home appliance marketing team.

Although the major appliance supermarkets do not cooperate with them, they bypass the home appliance supermarkets and cooperate directly with home appliance manufacturers.

I have to say that this trick can indeed be used.

In addition, there is another advantage of cooperating with manufacturers, that is, the price advantage.

This is also advantageous to put on the platform.

However, the major appliance manufacturers do not cooperate if you want to.

In order to cooperate, it is necessary to sign an order with them.

In other words, it is impossible for you to buy one and ship it to you.

There are no tens of millions of orders, and these home appliance manufacturers ignore you.

Don't think that tens of millions of orders are huge, but in fact they are just a little.

In addition to the cost and logistics aspects, it would be good to earn 5 million.

It's just a pity that even if there is cooperation with manufacturers, Dangdang and Excellence still haven't solved the link of offline delivery.

In other words, although the manufacturer can ship, it cannot bring the user experience.

Even if Dangdang and Excellence realize this, and increase the investment in logistics, to ensure that the goods will be delivered within seven days. It's just that in the end, after the two major websites were launched, the two were not welcomed by the market.

According to rumors, the website of Dangdang and Excellence was launched on the same day, and the sales amount has not been announced to the public.

This already means that Dangdang and Excellence have failed to switch to home appliances.

Not only did they fail, but they also signed orders with major appliance manufacturers.

You know, if these orders are signed and never sold, it will be a huge loss.

But no one will care about them at this time, because after Dangdang and Excellence, Suning e-commerce was officially launched.

It has more advantages than it should be excellent, and it has more advantages than Huanyu Mall.

Suning itself is a home appliance company, and the brand is stronger than Zhiyongle.

In addition, Suning itself also has its own logistics, after-sales, and marketing teams.

It's just a matter of moving the team online.

The media believes that Suning's entry will definitely do better than Huanyu Mall.

But the results were surprising.

After Suning e-commerce was officially launched, no specific sales figures were announced.

It's not that they don't want to publish it, it's that they can't.

After Suning e-commerce was officially launched on the same day, the entire website collapsed for unknown reasons.

Although Suning later said to the outside world that Suning e-commerce was attacked by hackers on the day it was launched.

But industry experts are skeptical.

Later generations of relevant people decrypted that the reason for the collapse of Suning's e-commerce website on the same day was that there was a problem with the website architecture.

Well, to put it simply, Suning Electric thinks that e-commerce is purely a website page. Although some industry insiders pointed out at that time, there were big problems in their website, the page was simple, and there were big defects in the architecture, database, server, and signal processing.

It's just that Suning didn't know much about the Internet at that time, and the person who guided the battle commander this time was also a layman.

Although he is very good at selling household appliances offline, he is dark when he puts them on the Internet.

After Suning, it is Gome.

Gome is always a person.

They learned the lessons of Suning and solved the problem of website architecture perfectly.

The whole website is not only atmospheric and concise, but also extremely smooth.

It's just that after the official launch, a series of bugs have emerged one after another.

For example, Gome Electric also learned from Huanyu Mall to build an auction system.

As a result, those who did not get the auction also deducted their money.

This can infuriate those who participate in the auction.

"He's meowing, Gome, are you robbing money?"

"Lao Tzu didn't shoot it and deducted my money. ”

"What is the deduction of your money, do you know how much money I deducted?"

"How much was deducted?"

"30 thousand. ”

"How can you deduct so much?"

"He deducted all the money I had raised the price more than a dozen times. ”

"Nima ......"

Although Gome Mall urgently dealt with this problem later, the bugs still continued.

The most frustrating thing for users is the [identification code].

This [identification code] is the same as a series number, as long as the identification code is held, the user can go to any store of Gome Electrical Appliances to pick up the goods.

This is, of course, plagiarism from Universal Mall.

Of course, plagiarism is plagiarism, and it's nothing.

However, when the user really took these identification codes to pick up the goods, they found various problems.

Either the identification code cannot be recognized, or the identification code recognizes other types of products.

This is clearly a problem with the database.

But this is undoubtedly a terrible experience for those who try to experience it.

"Sister,I obviously bought a color TV,The identification code actually recognized the speaker。 ”

"Your speaker is pretty good,I bought a color TV,What I recognized was the remote control。 ”

"I can't do a website well, and I'm embarrassed to sell things online?"

"Gome, you can rest assured that you can sell electrical appliances offline and join in the excitement online. ”

A group of users were about to cry and frantically called the customer service of Gome Appliances.

But there were too many people calling, so that the customer service department of Gome Electric Appliances was all disorganized.

There are some customers who are crazy by Gome Mall and complain to 12315 on the spot.

After the relevant departments came forward, many consumer orders were canceled.

In the end, the sales of Gome Mall were also not announced.

How else to make it public?

Originally, if the order was not canceled, in fact, this sales data was okay.

But most of the orders were canceled at once, and the sales data was embarrassed to be released.

......

"I served those guys, the website can't do well, and I dare to engage in e-commerce. ”

Faced with such a situation, Zhang Jianming was dumbfounded.

He didn't expect that the menacing Suning and Gome would end up in such a way.

"Interlacing is like a mountain, after all, they are engaged in offline physical stores, and laymen lead insiders, and if there is no problem, there will be problems. ”

This is also the reason why Chen Yu does not dare to enter the physical home appliance supermarket easily.

Chen Yu can succeed in doing the Internet, that is, Chen Yu understands the Internet.

If this enters the entity, I am afraid that the joke will be the same as Gome Suning's entry into the Internet.

Of course, this is only temporary, and Chen Yu will not enter easily.

There are opportunities and talents in the future...... It is absolutely necessary to enter the offline physical part.

"By the way, is our second wave of online activities about to start?"

"Well, we're going to have another wave of promotions next week. ”

"Let's take a look at the second wave of sales in our Universal Mall. ”

Chen Yu nodded, full of antiquity.