Chapter 609: Word of Mouth and Making Money at the Same Time!
Wu Jun and Xu Shucai chatted while eating.
After three rounds of wine and five flavors, Wu Jun said the purpose of calling Xu Shucai over this time.
"Brewing beer? With our company's equipment, this is not difficult. Xu Shucai looked at Wu Jun with a puzzled expression and said, "Mr. Wu, our brewery is going to set up a beer department?"
Xu Shucai was a little confused by Wu Jun's sudden decision.
The same is the alcoholic beverage category, and the competition in the beer industry is more fierce than that in the liquor industry.
Moreover, the profit margins of beer are getting smaller and smaller, and many breweries are almost to the point of losing money and making money in order to survive.
Like what...... Liu Haohan's Beijing A Brewery.
The valuation of the distillery is more than 3 billion, and the annual profit is less than 100 million, that is, the Liu family's great business is not bad, so it has always persisted.
If I changed to someone else, I guess I would have sold the winery and cashed out.
Depositing 3 billion yuan in cash in the bank, the high interest rate of structured deposits is more than 100 million, which is much simpler and easier than doing business.
In the face of Wu Jun's question, Liu Haohan's explanation is that Jing A Brewery has been insisting until now because of the responsibility of the enterprise.
Although the shareholders of Jing A Brewery can't share much money a year, the thousands of employees, thousands of jobs, and hundreds of millions of tax certificates every year are all important reasons why Jing A Beer can't be poured down.
The interest rate on the bank's structured deposits is very high, thousands of jobs, and hundreds of millions of tax certificates bring many benefits, such as being able to get more preferential policies from the leaders.
The trade-off between the two depends entirely on the individual's needs.
An invisible rich family like Liu Haohan is not alone in using billions of assets to make a word-of-mouth enterprise.
Although the money earned is a little less, it is also good to be able to do a word-of-mouth project and brush up on goodwill in front of the leader.
When the wealth of an individual or group company accumulates to a certain extent, it rarely cares whether it can make money on a project, and will take a longer view.
will pay more attention to the image of the enterprise in the people, the social influence generated, and can also be collectively referred to as the reputation of the enterprise.
Word-of-mouth is a thing that cannot be learned and sold, it needs to be accumulated for a long time, and it will only show its importance when you need to use it.
When the Sishan earthquake, Jia Duobao donated 100 million, no matter what the purpose, Jia Duobao's brand played out the folk impression score is also very high.
Even later, there was a dispute between Jiaduobao and Dongyao, although it has been a few years, the 100 million yuan donated by Jiaduobao still has a positive impact on its brand communication.
Thinking in another direction, word of mouth can bring prestige, and prestige itself is a protective shield, and the same is true for the business under its name.
Like a few companies under Wu Jun's name that can both take into account word of mouth and make money, I don't know how many people are envious.
"I don't think about going to the beer line for the time being. Wu Jun poured wine for Xu Shucai, and said, "This is a model of cooperation with people, we are responsible for the research and development of new beer, as well as the early publicity costs and other expenses, and the other party is responsible for production and sales." ”
Xu Shucai asked blankly: "Who is our partner......?"
Wu Jun said: "Beijing AP Brewery, there are still many details of the cooperation project that need to be discussed by both sides, and the main question now is whether we can come up with a popular beer." ”
"This ......" Xu Shucai has no common sense to brew beer, and he didn't dare to talk too much.
"The stock solution of Junheng 998 can be used in the development of new beers. Wu Jun looked at Xu Shucai and said, "We still have enough time, and we can come up with the final version of the new beer before the end of the year." ”
Xu Shucai assured with a serious face: "Mr. Wu rest assured, I will hold a meeting when I go back today, launch this project, and strive to come up with a product that satisfies Mr. Wu in the shortest possible time!"
Wu Jun raised his glass to Xu Shucai, smiled and said, "Then please ask Uncle Xu for this matter, I wish us success first." ”
Xu Shucai raised his glass and said to Wu Jun: "Mr. Wu is polite, these things are within the scope of responsibility." ”
Wu Jun and Xu Shucai clinked glasses, no one forced anyone, and drank as much as they could.
After talking about brewing new beer, Wu Jun thought about installing his own people in Beijing A Brewery.
This matter is not in a hurry now, and Angel can arrange it when the time comes.
Junheng Group now has a large number of reserve cadres, and this time there is a place to use, and some non-major positions can be completely allowed to be put on board.
For some important positions, Wu Jun still adheres to the principle of believing in his own people and must firmly grasp them in his own hands.
Wu Jun thought of Feng Jianbang, who was arranged by him to intern at Junheng 998 Liquor Co., Ltd. before.
If Feng Jianbang performs well during this period, this cooperation with Jing A Brewery will be an opportunity for him.
If he relies on himself to be his godbrother and relies on his relationship with himself to make a living in the company, then he can mix in the winery for the rest of his life.
Wu Jun has several group companies under his name and thousands of employees, and it is nothing to raise an idler.
Wu Jun asked Xu Shucai: "By the way, Uncle Xu, how is Feng Jianbang doing in the winery?"
"Xiao Feng, Xiao Feng is the hardest-working and most active young man I have ever met. Xu Shucai said honestly, "Xiao Feng is not only down-to-earth and hardworking, but the young man is also handsome, and he fascinates those single young women in our winery." ”
"This kid is quite charming. Wu Jun shook his head and smiled, not very surprised by this situation.
"Xiao Feng's charm, that's not ordinary. Xu Shucai smiled and said an interesting story in the factory, "Last week, when two female employees were eating in the canteen, they all started to grab the seats next to Xiao Feng, and Xiao Feng didn't dare to go to the canteen to eat now." ”
Wu Jun was a little surprised and said, "I'll ...... That's a bit of an exaggeration, isn't it?"
Xu Shucai smiled and said: "There is no exaggeration at all, it is completely true." ”
Feng Jianbang is not only a handsome young man, with a good figure, but also a proper little fresh meat.
Moreover, his identity has long been spread in private, and it is not a secret.
Ma Dongmei didn't hide Feng Yuanyuan's idea of being her goddaughter, and she was very high-profile.
The whole village of Xiaowuzhuang knows that the daughter of a family has climbed Ma Dongmei and climbed the high branch of the old Wu family.
More than 90 percent of the employees of Junheng 998 Liquor Co., Ltd. are villagers in Xiaowuzhuang, and the fact that Feng Jianbang is Feng Yuanyuan's younger brother spread on the second day he entered the factory.
Mr. Wu's godbrother, Feng Jianbang's identity gave him a lot of points.
In addition, Feng Jianbang himself is a little fresh meat, with a good figure and good appearance, and he is also the brother of Mr. Wu.
Junheng 998 Distillery, except for Xu Shucai, the fifth director of the diamond king, is the charm of Feng Jianbang, who has just gone.
Originally, Wu Jun just asked casually, and after listening to Xu Shucai's words......
Wu Jun felt that it was necessary to arrange a new job for Feng Jianbang and help him change his working environment.
Three heads