Chapter 88 Sold in Parts

After returning to China, Meng Lang received the final cut version of "Battle King EX" submitted by Wang Kui!

After checking that it was correct, it was sent to the special effects team.

"Hour it all over again!"

The special effects team is collectively autistic.

Fortunately, it was still early before the Spring Festival stalls at this time, and they had enough time to make repairs.

In the music part, Meng Lang chose to outsource.

It's not that he burns a lot of money, but ......

There are so many people up and down the entire Pengda Group, and none of them have music cells, and when the company gathers to go to KTV to sing, they can sing at the level of 85% off free drinks in the private room......

Luckily, it's not a hard hit.

After entering post-production, "Battle King EX" has started the warm-up promotion of online and offline linkage.

This is different from Bakugan Kid!

Bakugan Kid pursues ratings, so it is a model in which content precedes derivatives distribution. To put it simply, it is to increase the ratings of the premiere through children's expectations for toys, and then release toys to occupy the market.

This set is not suitable for "Battle King EX", the spinning top is naturally attractive, regardless of the ratings, it should be on fire!

So, Meng Lang changed his strategy.

Derivatives go first, paving the way for content.

Capture the market through various derivatives first, and then convert them into ratings for content.

About Gyro......

Meng Lang engaged in a new set of tactics.

For example, the protagonist Xu Feng's Gyro Cloud Dragon Moon Knife has three upgraded versions, namely the Green Dragon Holy Knife, the Wandering Dragon Shadowless Knife, and the Golden Dragon Wind Slashing Knife!

So how do these four versions sell?

Sell together?

There is an advanced version of the Golden Dragon Wind Slashing Knife that can be bought, will children still buy the basic version of the Cloud Dragon Moon Knife?

One after the other?

No, the shy child in the pocket may incarnate the "wait party", wait for a while and buy the most advanced version directly, and disdain the basic version.

Regulated by pricing?

This is a good idea, the premium version is more expensive, and the basic version is cheaper. To refine the market, yo-yo uses this method.

But Meng Lang thought about it, but it still didn't work.

The design idea of the yo-yo advanced version is completely different from the low-level version, for example, the normal version of the fire silver is a plastic ball, while the fire silver V and fire silver S are metal balls.

This design allows children to consider buying a basic version of the Firepower Silver Electric even if they have a Firepower Silver V.

The spinning top doesn't work!

The design idea has basically not changed, whether it is the advanced version or the basic version, the appearance is much the same, and the material is exactly the same.

How can we make children buy the premium version and the low version, so as to achieve multiple happiness for one child?

Marten made a suggestion.

"The Gyro is only sold in the basic version, and the advanced version is split into modified parts and sold. ”

The idea is ......

Meng Lang thought for a while, picked up the Yunlong Moon Knife on the table and gestured: "Buy a basic version, if you want to upgrade, buy modified parts? Modify it on the basis of the Yunlong Moon Knife and turn it into a Golden Dragon Wind Slashing Knife?"

"That's right!"

Ma Teng said eloquently: "This is not only in line with the setting of the gyro upgrade, but it will not seem that we are too cheap, after all, we only sell the basic version!"

That's true!

There were so many styles of yo-yos before, but there was only a basic version of the gyro, and from the perspective of parents, I must feel that Pengda had changed his conscience!

But in fact......

It's all a routine!

A magnetic top tip sells for 50 yuan!

The upgraded counterweight sells for 80 pieces!

The upgraded attack ring sells for 100 pieces!

The defense ring is also 100 pieces!

Too expensive?

Don't upgrade if it's too expensive!

Go back and take the basic version and be hammered by your classmates to blow up the dog's head, see if you spend money to upgrade!

If you don't level up, just wait to be beaten!

"Oh yes! I have to make a modding tool! Without this modding tool, even if there are upgrade parts, he can't remove them!"

Ma Teng wondered, "It's hard to do, right?"

Door locks can be pried open with wire, and this exclusive modification tool can generally be easily cracked.

Miracles are a great thing!

Reach out and break it hard, if it really doesn't work, use a screwdriver, and if it doesn't work, you will get on the hammer, what spinning top can't be opened?

Meng Lang smiled.

"Of course I know I can crack the modding tool, but ......"

This spinning top is not cheap!

For a child, what if the top is broken with an illegal modification tool?

That's so distressing!

The official modification tool is not expensive, even such an expensive upgrade part has been bought, and you still care about the more than a dozen yuan of this modification tool?

The corners of Ma Teng's mouth twitched.

He felt that the first thing he had to do when he got home was to instill in his son the idea that "spinning top = poisonous". Otherwise, he can't return all his salary to Mr. Meng?

Haven't you seen the money?

Is it necessary to catch the children and give them a beating?

Ma Teng was slandered, but since Mr. Meng said so, then this modification tool must be done.

Out of caution, he still routinely asked, "Mr. Meng, do you have any other instructions?"

"Don't worry, let me think again......"

Meng Lang's right thumb curled slightly, tapped on the table, and suddenly a word popped out of his mind.

Yes!

How did he forget about this!

"Change color!"

Ma Teng: "???"

Meng Lang said with bright eyes: "Contact the manufacturer, do a few more colors of the main color of the gyro, do you have to understand the red, orange, yellow, green, blue, and purple?"

"Understood......" Ma Teng said numbly.

"Not only the main color of the gyro, but also a few more colors for the parts!

Ma Teng nodded, wrote down Meng Lang's instructions in the notebook he carried, and prepared to convey them to the manufacturer later.

After talking about the top, Ma Teng mentioned the upcoming "Pengda Carnival".

Approaching Christmas, the Pengda Carnival has become the most important event for the entire Pengda Group.

Is the time set?

How to choose the venue?

Do you want to invite celebrities?

Mr. Meng opened his mouth, and the tool man broke his leg.

Ma Teng was so busy that his feet didn't touch the ground, the yo-yo competition had just been completed, and he had to take over the preparations for the Pengda Carnival when he returned to China, and his head was almost bald.

"Mr. Meng, this is the carnival plan we have drawn up, can you see if there is anything that needs to be modified?"

Meng Lang took the document.

The first thing you see is the venue.

Gangcheon International Convention and Exhibition Center!

The time is from December 25th to December 27th, for three days!

Then it's time for the theme day setup!

On the 25th, the theme is "Looking Back on the Past"!

On the first day, I told stories and sold feelings, summarized my past achievements, and by the way, I continued the popularity of the already outdated little demon fairy and bakugan boy.

On the 26th, the theme is "Based on the Present"!

The second day is the home of the top, the warm-up promotion of "Battle King EX" and the promotion of spinning derivatives!

On the 27th, the theme is "Looking to the future"!

On the third day, draw a big pie and blow the firepower boy king movie that is still preparing PPT, the sequel to Balala Little Demon Fairy and the "Giant Hero"!

"Very good......

Sure enough, he is a confidant and loves to do things very well.