This New Year, there are some changes.

Jiangchuan TV and Pengda Group jointly launched the children's theme Spring Festival Gala!

It works great!

It may be that everyone is tired of the old routine of the CCTV Spring Festival Gala, and the fresh children's Spring Festival Gala may not be highly completed, but it is better than novelty.

Or, can't get the remote control?

Jiangchuan Children's Spring Festival Gala has been an unexpected success, although CCTV Spring Festival Gala still occupies the majority of the ratings in the same period, and the ratings crush Jiangchuan TV, but compared with the previous miserable ratings, this time it is indeed much better.

The fighting power of the children should not be underestimated.

In addition to the Children's Spring Festival Gala, the premiere of Pengda Film and Television's new drama "Battle King EX" is also the focus of many people's attention.

Shannan TV started to promote the warm-up early, which whetted the children's appetite.

On the first day of the Lunar New Year, two episodes will be broadcast in a row!

The average rating is 2.11%!

This ratings performance disappointed many people, after all, with the glory of "Fire Boy King" and "Balala Little Demon Fairy" in front, the ratings of this premiere seem too mediocre.

But Meng Lang was very satisfied.

What if you're not satisfied?

This is Shannan TV! It's not Jiangchuan TV, and it's not CCTV!

The platform is so poor, and having this rating shows that the quality of "Battle King EX" is not bad! If this is changed to another drama, it will be an eye-opener if the ratings can break one.

Shannan TV is also very satisfied.

The cooperation method adopted by "Battle King EX" is to buy out the first round of exclusive broadcast rights, with a single episode of 250,000!

50 episodes of "Battle King EX" cost a total of 12.5 million!

It sounds like a lot, but Shannan TV has long recouped its costs with advertising, and even made a lot of money.

As soon as I heard that Meng Lang's new drama was going to premiere on Shannan TV, those companies that sold milk, children's clothing, children's shoes, and toys and stationery bid for advertisements like crazy.

This was half a month ago!

Half a month ago, Meng Lang just finished the later stage of "Battle King EX", not to mention the ratings, Shannan TV didn't even get the finished film, and the advertising fee was soft.

Meng Lang's influence can be seen!

This is also normal!

Meng Lang himself hasn't felt it yet, but in the eyes of others, Meng Lang is already a relatively well-known star director in China.

There are regular fans, and the quality and quantity of the works are guaranteed!

Although the fans are generally young, this group of fans has strong spending power!

Look at the kid surnamed Meng, it's only been a year and a half since his debut, and he has actually been on the Forbes rich list!

That's right!

Meng Lang was on last year's Forbes rich list!

NO.185: Meng Lang, Meng Minghui father and son

Source of wealth: Pengda Group

Industry: manufacturing, film and television media, culture and entertainment

Wealth estimate: $500 million

Although the ranking is low, this guy has a lot of potential!

And the valuation of Forbes, everyone understands. The valuation of listed companies can be considered relatively reasonable, but when it comes to non-listed companies, it is a matter of opinion.

A large part of Pengda's valuation stems from the value of IP!

Forbes has a high opinion of the Meng father and son, especially the new billionaire Meng Lang, as a rare brick-and-mortar manufacturing tycoon.

Is selling toys a tycoon?

The North American media are more familiar with PD companies, and their commander-in-chief even joked at a press conference that they would consider imposing a special "YOYO tax" on PD companies!

Based on this relationship, Meng Lang, who is obviously ranked 185, has received the same treatment as the richest man.

"Yoyo IP is valued at $250 million, other IPs are valued at $200 million, and factories and ancillary industries are valued at $50 million......"

That's the Forbes algorithm!

They all laughed at Meng Lang!

The Yankees are really obsessed with yo-yos so much that they even say such unreliable words.

The proportion of IP added value is fine, but the real industry is too underestimated.

Damn it!

Forgot about Meng Tsai's mansion?

Even though the building is still only the foundation, the land is worth more than $100 million!

Forbes' list is just a fun, and Meng Lang himself doesn't care.

Didn't make it to the first hundred?

We have to keep up the good work!

He felt that the ranking was too low, but in the eyes of others, 185 was already very high!

Billions of dollars are missing!

How long has it been?

What Pengda Toy Factory was like before was not a secret, and you can figure it out with a casual investigation.

From a toy factory with assets of 20 or 30 million, his net worth has increased 100 times in 18 months!

Good boy!

Robbery is not as fast as the money!

A proper business myth!

It is precisely because of this understanding that advertisers are so sought after for Meng Lang's new drama.

Even if the ratings results are not out, they feel that Meng Zai's drama can be popular, and they want to go to Shannan TV to advertise.

Not to mention, the vision is good!

After the ratings results of "Battle King EX" came out, there was no doubt that they were right.

The new drama is popular again!

Although it is not a big hit, the ratings break 2 or Shannan TV, how can it be regarded as a small fire.

In particular, the ratings trend of this drama is extremely stable, and on the fifth day of the Lunar New Year, the ratings broke three!

That's amazing!

Shannan TV's last drama with a rating of three people, I'm afraid it has to be traced back to the beginning of the establishment of the TV station, right?

Shannan TV, which was overjoyed, learned that Pengda Film and Television had a big production at the beginning of the year, and immediately said that the conditions would be opened casually, as long as it was not sold to Mr. Meng to repair the building, other conditions would be agreed.

This makes someone anxious.

Director Tao carried the fruit basket and hurriedly came to pay New Year's greetings to Meng Lang.

Facing the enthusiastic Director Tao, Meng Lang was about to die.

Ultraman's eight characters haven't been skimmed yet!

The crew is still an empty shell, except for a bunch of holsters and models, no other actors have been selected, and it is too early to talk about the premiere.

Director Tao is so enthusiastic!

"Xiao Meng, you are a fast gunner, I believe that with your filming speed, you will be able to shoot soon!

Meng Lang shook his head.

If he is filming other dramas, five months is enough time for him to finish filming a drama.

But this is Ultraman!

He had never photographed a giant hero tokusatsu before, and it was his first attempt. The first time, it's always hard to grasp the time, and I can't tell how long it will take.

Peeling an orange for himself, Meng Lang pouted and said: "Director Tao, I'll tell you the truth, I plan to premiere this drama on the comprehensive channel, and your children's channel will forget it......"

The children's channel is too limited.

Unless it is CCTV Children, Meng Lang will not consider putting Ultraman on a local children's channel for the first time.

At the very least, it has to be a comprehensive channel!

It has to be a first-line TV station, like Shannan TV also hinted at the possibility of cooperation to him, but Meng Lang ignored them.

"Battle King EX" is a toy-toy children's special drama, you can not care about the ratings, even if the ratings are worse, the top can become popular.

But this drama doesn't work!

The original toys could do nothing more than β magic wands, fighter planes, Ultramans, and monster dolls.

These derivatives eat too much ratings!

Ratings don't work, and it's hard for kids to like these toys.