Chapter 435: Big Layout
Under the planning of South Korea and North Korea, Chaoba Technology has taken every step very steadily.
What people outside say, that's someone else's business.
Han Chao has always liked to do things and use his strength.
He created Taozhuan, not to sell goods himself, but to let thousands of merchants sell goods.
In the Internet era, it is a win-win situation.
He created Weichat, not to collect money from users, but there are more people who use it, and it is convenient for others, so it will naturally not be bad for money when the time comes.
It is precisely because of his strength that he has developed a lot faster.
In the age of the Internet, don't think about harvesting at the beginning.
Let's do traffic and influence first, with these, there will be less time to make money?
The appearance of headlines has some concepts of big V.
However, this has not really opened the era of self-media in Yanguo.
Because for the average creator, everyone makes headlines not to make money.
Just to have some fun and entertaining stuff for your own fragmented time, that's all.
The reason is also very simple, because for ordinary people, creating high-quality content cannot be fulfilled except for earning a few shouts.
Free production content is not cashed out. It is not excluded that there are some people who really do it for the hobby.
But it is basically impossible to make this industry bigger, or to make such an industry bigger.
Han and North Korea recalled the rise of the self-media era in the first days of the earth world.
At first, it was a WeChat public account, and after WeChat opened the circle of friends, it then opened the application for a WeChat public account.
Immediately afterwards, many people began to write articles on the WeChat public account.
Compared to the traditional forum model. The content in the WeChat official account can be directly shared to the circle of friends.
In the era of mobile Internet, where content is still relatively scarce.
After this kind of content is produced, it is then shared in the circle of friends, and it is clicked and watched a lot.
This is just like the beginning of QQ, the logs in the space are reprinted and shared.
That's one of the biggest benefits of social software.
The stickiness is particularly strong, and as long as the content is okay, it is easy to attract everyone to share.
Because everyone uses social software, and it is used very frequently.
The circle of friends function of Weichat was opened before the red envelope.
A lot of the features are slowly opening up.
If you just put it directly on the circle of friends as soon as you come up, it will be the same as the space before chatting.
However, the circle of friends of micro-chat is still relatively simple.
There are not so many bells and whistles.
The reason is also very simple, one is because traffic is still relatively expensive. The second reason is that the group that WeChat chat will face is more people, no longer limited to young people.
So it's easier for everyone to accept it if it's simpler.
South Korea and North Korea are ready to vigorously develop self-media.
On Earth, in the era of mobile Internet. To say that the first thing is that the media must be WeChat public accounts.
At the beginning, there were many people who didn't know how WeChat public accounts made money.
But there were still a lot of people who joined.
With the increase in the number of people chatting on WeChat, many big WeChat public accounts have harvested a lot of fans.
And then because they have fans, they have more readings.
If there are readers, they can take the advertisement, and then they start to make a profit.
However, this profit model has its limitations.
That is, the creators of some WeChat public accounts in the middle or at the bottom have no way to receive advertisements.
There are only a few people who make money, and it is indeed difficult to develop vigorously.
Later, Toutiao, an information software, came into being.
Compared with the WeChat public account, it relies on content to attract people.
Strong operational capabilities are required.
Toutiao's information software is in the mode of intelligent recommendation.
The reason why Toutiao has been able to develop rapidly is that it has quickly attracted most creators to join the platform.
At the beginning, Toutiao, creators only needed to create content.
The platform will recommend relevant content to the user according to his interests.
For example, a user likes to read historical content on Toutiao. Then the platform will only recommend history-related content to him.
In this way, the creator does not need to have any special operational capabilities.
The platform will count the number of views of the creator based on the content he has created.
And the platform will connect with some advertisers and let advertisers advertise in it.
At the bottom of each article there will be an advertiser's display image.
And if an article is read a lot, then the display image of its display ad will be exposed, and the amount will be relatively large.
The platform will give a part of the advertising fee to the creator according to the advertising fee it says.
So as long as the reading volume of the article is high, then the number of ad impressions will naturally be high.
If the number of ad impressions is high, then the creator's income is guaranteed.
At the beginning of today's headlines, it is not difficult to break an article with millions of readers.
As long as the title cover is done well, the content inside is a lump and it doesn't matter......
But at the beginning, the unit price of this reading volume was very high.
For some creators, it is not too easy for an account to earn a few hundred dollars a day.
At that time, the average office worker on the earth was only how much money a month.
There is no profit and it is not early, with the platform's money-giving mechanism, everyone is swarming to do self-media.
This is the beginning of the real dividend of self-media, and it is also the beginning of the era of self-media graphics.
Start a picture, the content is all up to the editor, as long as the reading volume is high, there is money to take, no matter whether the content logic makes sense.
The very beginning of anything is barbaric.
At the beginning of today's headlines, the content in it was uneven, which is a fact.
Artificial intelligence recommendation, there are its advantages and its disadvantages.
The good thing is that it looks like everyone is fair.
The disadvantage is that this gives the title party a lot of room to survive.
They don't study the content, they just study the hot words on the title cover, so as to trigger the recommendation algorithm of artificial intelligence, so that those articles that sell dog meat on the head of a sheep become explosive articles.
So at the beginning of Toutiao, many people who worked hard to create articles were read very little, and the natural income was also very sad.
But those headline parties were the number party, and the manuscript washing party became the final winner.
At that time, in the self-media industry, it was rumored that there was a party that spent money to hire a large number of teams to wash manuscripts, and earned more than 200 million in two years.
But then again, it is precisely because so many people have joined this self-media camp that the Internet era carved up by the Big Three has the rising star of the headline department.
The more creators, the more content. The more content, the more users.
The more users there are, the more ads are placed, the more cash flow Toutiao has, and the more cash flow Toutiao has, and the more cash flow it has, and it can continue to move forward.
Then optimize the product, optimize the content.
It's a very benign operating model.
After the creator is saturated, the unit price of reading has shrunk significantly, and if you don't write anyway, there will naturally be other people who will write it.
It's nothing more than that it was easy to make money before, and it's hard to make money now.
The rise of today's headlines has put a lot of pressure on the other three giants.
The Big Three have also begun to follow the model of Toutiao and begin to copy similar platforms.
So what is the daily express, Baijia, UC began to follow behind the buttocks.
But no matter how you get it, Toutiao is always the king of this field.
Later, the Internet fee became cheaper and cheaper, and small videos began to rise, and the Toutiao system derived video sites such as Douyin and Volcano Small Video.
In the Internet era, it is really one step ahead, step by step.
Han and North Korea feel that the current Yanguo is obviously faster than the earth in the development of the Internet.
So he wanted to combine the model of WeChat public account and Toutiao to start his own self-media road.
Start with the era of graphics and texts, and then slowly intervene in small videos.
Now Toutiao and 9158 videos have genes in this regard, and after a little optimization, upgrading, derivation, and revision, the product will come out.
When the time comes, it will seize the fragmented time of users, and finally introduce these traffic into Taozuan.
After the first batch of self-media celebrities are created, the era of mobile Internet anchors will be opened.
His series of calculations are all in his mind, and Gui Wuji is ready to enter the e-commerce industry, what does he compare with himself?
South Korea and North Korea also decided to vigorously promote Alitong in the first half of the year, so that the software of Alipay will completely open up the road of offline payment.
With this road, how can Gui Wuji compare with himself when the time comes?
Thinking of this, South Korea and North Korea feel that in 2007, Chaoba Technology will become a real Internet giant.
Because as long as these are all connected, the coverage rate of all the products of Chaoba Technology is too large.
After the coverage is too large, people will find that one day they will lose these products and services of Chaoba, but they will feel particularly unaccustomed to it.
The era of mobile Internet is different from the era of PC Internet, and the era of mobile Internet is the fragmented time that needs to seize users.
For example, the time to take a break after eating, the time on the bus, the time to go to the toilet, and the time before going to bed.
Don't underestimate these fragmented times, they add up to a lot.
And once Alipay opens up the road of offline payment, it is really not a thing that can be easily copied by Mowgli.
The layout of the two Koreas seems to be one in the east and one in the west, but after thinking about it carefully, they all complement each other.
The reason why Paypass has not been vigorously promoted by South Korea and North Korea is that South Korea and North Korea also want to come to a trick to repair the plank road openly and secretly Chen Cang.
For example, on the one hand, we vigorously develop self-media on the Internet, and then quietly promote Paypass offline.
A two-pronged approach that makes the enemy unaware of what they want.