In August, the Olympic Games are the undisputed most influential social event, attracting the attention of people across the country.

Brand marketing with the help of sports events can give the brand more positive concepts such as youth, health, and positivity, and can effectively achieve emotional resonance with the audience.

Therefore, not only Qingyuan Beer, but also in the Jiagu system, each terminal brand has its own publicity plan.

Jiagu Dairy is already a well-deserved No. 1 brand in the dairy industry in the minds of the Chinese people, so it chooses to work steadily and steadily, closely following the main body of sports and health, and maintaining considerable exposure.

Jiagu Grain and Oil has invested relatively more, and has replaced a new brand logo highlighting "Chinese elements" across the country.

Whether it is Jiagu rice or Jiagu edible oil, the new logo will adopt Chinese characters in a unique Chinese art style, and implant the natural grain pattern art into the "Jiagu" text, forming a new brand logo with distinctive Chinese characteristics and integrating Chinese characters and natural grains.

In the design of the main products, a large number of Chinese seals, Chinese brushstrokes, Chinese window openings and theatrical masks and other elements are also used to enhance the uniqueness of the grain and oil logo, and the brand awareness and reputation have been greatly improved.

In addition, there is also a Jiagu enterprise that takes advantage of the rise of Jiagu joint venture Jialan Fruit Industry.

The 100,000 acres of blueberry plantation established by Jialan Fruit Industry in Ganyu County has entered its third year and finally reached the time of harvest.

August is the blueberry fruiting period, coinciding with the opening of the Olympic Games, and Huo Bin, the person in charge of Jialan Fruit Industry, decisively took advantage of the marketing.

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In the northwest of Ganyu County in Jiangsu Province, patches of standardized blueberry orchards stretch and fall, blueberry trees stand slim and elegant, and the plump blueberries are crystal clear under the sunlight, adorned with branches.

The plantation is full of busy farmers. As soon as they pick the blueberries, they are standardized and packed by the corresponding workers. Jialan Fruit Industry has established a set of standards for all categories of fruits, namely "four degrees, one taste and one safety", that is, sugar acidity, freshness, crispness, tenderness, fragrance and safety. Based on these standards, workers can standardize the processing of blueberries.

The most difficult part of doing a good job in fresh fruit lies in the integration of the industrial chain, the fundamental reason lies in the standardization of circulation, the standardization of operation, and the standardization of user experience, and the inherent contradiction between the inherent non-standardization of fruits.

However, Jialan Fruit Industry has controlled the standardization of key production links of fruit standardization. Whether it is the blueberry plantation built by Jialan Fruit Industry or the blueberry cooperative plantation supported by Jialan, the standards are formulated from the beginning of planting, the standards are implemented in the planting process, and the control and acceptance are carried out in accordance with the standards.

The gradual maturity of Jiagu in cold chain technology has enabled Jialan Fruit Industry to establish a modern fruit circulation system.

In this way, the packaged blueberries are transported by refrigerated trucks to cold chain warehouses in various parts of Jiagu, and then distributed to the supermarket system, and finally delivered to consumers.

In Yanjing, inside a large warehouse in Jiagu. Every day, the order information of supermarkets in various districts of Yanjing will be summarized here, and the next day it will be delivered to the city according to the predetermined quantity of each store.

Huo Bin looked at the blueberry sales data fed back in his hand, squinted and smiled, which can be called a good start!

Because the plantation is the first year of fruit, the yield per mu is not high, but it is expected that Jialanguo will be able to harvest more than 10,000 tons of blueberries this year. In addition to being sold to the province and Shanghai, at least one-third of the production is supplied to Yanjing.

As the political and economic center of the country, Yanjing is a place where citizens pursue the quality of life and are a must for high-end fruits. It coincides with the Olympic Games, and it is even more opportune.

Jialan Fruit Industry first launched public welfare marketing, "Jialanblueberry helps the Olympics", donated 100,000 copies of pure and pollution-free blueberries to the volunteers of the Olympic Games, and distributed brochures with blueberries, which enhanced the popularity and reputation of Jialanblueberry.

At the same time, Jialan Fruit Industry cooperated with supermarkets and other supermarkets to do promotion, especially in the stores around the Olympic venue, and played the slogan of "watching the event with blueberries".

Unlike those fruits that are bulky, need to be peeled, and have a sticky handle, blueberries have social functions, similar in size to cherries, blue and bright blue, sweet and sour flavor, special aroma, and excellent taste, but they do not have inedible parts such as stalks and seeds like cherries, so they are very convenient to eat.

Watching a game or TV while eating blueberries is one of life's great pleasures!

The people of the capital have never seen anything, and many consumers are no strangers to blueberries that have the effects of improving eyesight, anti-aging and preventing cancer, and are known as "functional health berries of the 21st century" and "queen of fruits".

Before the blueberries on the market mainly from imports, mostly produced in Chile, the United States and other countries, after counting the tariff costs, a box of 125 grams of blueberries purchase price is about 16 yuan, the purchase price of more than 100 yuan per kilogram is often purchased, even this can not reduce the popularity of consumers for blueberries.

Because of the reduction of transportation costs and tariff costs, the price of blueberries produced by Jialan Fruit Industry is less than 90 yuan per kilogram, although it is still not cheap, but compared with before, it is already "close to the people".

The most important thing is that the blueberries produced by Jialan Fruit Industry are delicious.

Crooked nuts think so.

Pierre is a British tourist who travels in Yenching, and in addition to watching the games, his biggest preference is to taste the Chinese cuisine, which is full of dark cuisine of the British Empire, compared to living in China.

On this day, he found that there were blueberries on the market, and the price was cheaper than in China, and naturally he did not let go of blueberries rich in anthocyanins, which were known as the first healthy fruit in the United Kingdom and were deeply loved by him.

The blueberries I bought, first of all, have a very high appearance, and the blueberries in my hands are beautiful royal blue, and the fruit is wrapped in a layer of white fruit powder, which adds a bit of warm touch.

However, he also knows that the eyes can deceive people, but the taste of the tip of the tongue will not deceive him.

Put a blueberry in your mouth and bite it gently: the juice explodes in your mouth, and the delicate flesh is sweet and sour, with a faint aroma.

"Woo...... It's delicious......" Pierre was pleasantly surprised, in his opinion, the quality of these blueberries was several grades better than the so-called high-end blueberries in his own country.

Gobbling up the blueberries, Pierre fell into deep thought: "Hmm...... What should I do if I want to buy a batch and return to China......"

During the Olympics, there were a lot of crooked nuts like Pierre. Those who can travel to China generally have good economic conditions and are more willing to spend.

And when I saw the crooked nuts with blond hair and blue eyes, he carried blueberries in large bags and small bags in his hands, and even carried boxes of blueberries to the car. Driven by curiosity, more people will also choose to buy some tastings.

As soon as I tasted it, many people fell into the pit......

Delicious and healthy blueberries have attracted many consumers to rush to buy them.

The taste is sweet and sour, soft and easy to eat, can be stored for several days, suitable for all ages, although the price is expensive, but the sales are rising. In front of the blueberry counters of some supermarkets in Yanjing, there was a long queue of people buying blueberries.

"This is very fresh, it is good to eat! It can prevent cancer!"

"Husband, this blueberry is so delicious! I have a girlfriend who is a volunteer eat it!"

"Boss, do you still have the goods? I want a box!"

Many consumers have made an appointment with friends and family to buy together. Several even plan to buy hundreds of catties of fresh blueberries and store them in the freezer, and squeeze them to drink every day.

Seeing that the supply is about to exceed demand, the phones of supermarkets urging orders keep ringing.

Huo Bin of Jialan Fruit Industry is full of spirit!

This summer of the Olympic Games, he made blueberries into a new "hit"!

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