The clothing of the Luoxiu store was mainly taken from the wholesale market in the early stage.

At present, the profit is still very high, but there will be more people doing it in the future, and hundreds or thousands of links of the same style can be found on the Internet.

And there will always be some stores that sell at a loss for the sake of sales, so that others can't sell at a high price.

If you want to really stand firm in the apparel industry, the most important thing is whether you can form your own unique style.

That's why Luo Xiu reused An Yi and assigned her a design team of four people.

Now a batch of summer clothes designed by them has been stepped up production, and whether this batch of goods can be sold or not determines whether the style and tonality of the entire brand are accepted by consumers and whether they are valid.

If it can't be sold quickly, the whole shipment will pile up in the warehouse. And the summer will pass quickly, and it will not sell after the season. And by the summer of next year, this batch of goods will no longer be available.

This means that the company will owe millions of dollars to the factory, and the Double 11 promotion in the second half of the year will not be able to participate.

Therefore, Luo Xiu attaches great importance to this batch of goods and prepares it as a major battle.

The first is to take pictures. It turned out that Yi Qingfei took a group of models to shoot in the school, and the environment was always a little worse.

This time, Luo Xiu decided to change the location of the shooting to Shamian.

Shamian is a small island in Yangcheng, where more than 10 countries have set up consulates, and nine foreign banks and more than 40 foreign banks have operated in Shamian.

Now it has become one of the famous scenic spots in Yangcheng, and it is also a holy place for current petty bourgeoisie and future Internet celebrities to take photos and check in.

Shooting here can invisibly enhance the brand's compulsion.

......

The models from the art academy are also very happy to be able to take pictures in Shamian, every time they take pictures at school, they are too lazy to post new photos on QQ space.

Besides, there is a car to pick them up, and they don't care if they want to go out or not.

The old Wuling was driven out by Li Shan to run business, and the company bought a new elongated van for filming.

After arriving at Shamian, Yi Qingfei looked at the church in front of him and said with emotion: "We just started shooting in the dormitory, then we came to the campus to shoot, and now it has been upgraded to a scenic spot. ”

Luo Xiu said with a smile: "When the monthly sales are 100,000, it is enough for us to shoot in the dormitory, and the monthly sales of 1 million will go to the campus to shoot, and now what we are pursuing is the monthly sales of 10 million, and all aspects of the supporting facilities will naturally be upgraded." ”

"What if you want more than 100 million sales?" Yi Qingfei asked curiously.

"When we get there, we will go to some small towns abroad with great scenery. ”

The group of beauties listened to Luo Xiu's words, their eyes lit up, and they said excitedly: "Why don't we just skip the level of 10 million, and go abroad to shoot now, and give customers a higher standard?"

Luo Xiu slapped her on the head with a paper tube, "Don't be ambitious, do a good job at the tens of millions level, and then consider the hundreds of millions level." ”

It's really reached the 100 million level, but not only the shooting has to keep up, but the model may also have to be replaced with a blonde and blue-eyed cute girl, in addition, the product, promotion, supply chain and other aspects of the supporting must keep up. Of course, the most important point is that Taobao's current user base is still too small.

No matter how well you do, not so many people will come to buy your products.

When the market is not that big, these additional expenses are redundant.

Even Handu Yishe, which was established more than half a year earlier than Pinru, had sales of only tens of millions in 2009.

If Pin wants to catch up with or even surpass Handu this year and complete 50 million sales, the key lies in this summer campaign and the outbreak of Double 11.

"Brother Xiu, I have chosen a good scene, so I will take this cathedral as the back, and let's shoot a group first. ”

Yi Qingfei handed the test shot to Luo Xiu to watch.

"Okay, let them get in the car and change their clothes, hurry up!"

To make it easier for the models to change their clothes, the van had sunshades on its windows.

After so many shoots, they have become more and more professional.

On this point, Luo Xiu came to the conclusion by the speed of their changing clothes.

In the same way, from the speed at which a boy unfastens a girl's underwear, it can also be inferred that he drove a mileage.

The models changed their clothes and got out of the car, and the photographer also set up the venue and could start shooting directly.

At this time, the group of people who took the wedding dress next to him were also optimistic about this shooting spot, and an uncle came over and asked: "Handsome guys and beauties, we are in a hurry, this last group is left, can you let us shoot first?" ”

Yi Qingfei and several of them were students, and after listening to their polite request, they subconsciously wanted to give it to them.

Luo Xiu glanced at them and said directly, "No!"

"It's convenient for others, it's convenient for yourself, let's what's going on?"

Luo Xiu didn't talk nonsense with him and instructed the photographer to continue shooting.

Filming in this kind of scenic spot, you have to grab the position, and you grab the position first, and it is impossible to give it to others casually.

If Luo Xiu is not there, Yi Qingfei and they may let it go.

Because when the uncle made the request, he first said a reason, no matter how unreliable that reason was, the subconscious of the person would give it to him.

Everyone is in a commercial shooting, you are in a hurry, I am in a hurry, why should I let it be given to you?

But when faced with such a simple request, people tend to make a judgment in a split second based on past experience, without seriously thinking about whether the reasons you give are reasonable.

Because there is a reason why people simply like to do things.

We saw a beautiful woman on the side of the road and wanted her contact details. If you ask directly: Beauty, can I add your QQ?

The probability of failure is very high.

If what you are saying is: beauty, because you are so good-looking, can I add you QQ?

Then the chances of success will be greatly increased.

"Because you're so good-looking", this reason seems redundant, if you don't look good, the ghost will want you QQ. But because there is a reason, the other party will subconsciously agree.

Luo Xiu, a person who does marketing, has seen too much of this type of psychological knowledge in order to deceive customers into placing orders.

If he doesn't deceive others, how can he be deceived?

That uncle usually relies on this trick, no matter where he goes to take pictures, he can always cut the queue to shoot smoothly, but he didn't expect to be rejected by a young man this time, which made him very embarrassed.

So he stood by and interfered with the shooting.

"You can't shoot like this, the light is not right. ”

"The model's expression is too stiff, will she smile?"

"Are you the Monkey King?

......

Originally, the psychological quality of these students was not very good, and when he said this, his movements became more stiff, and he didn't know how to place his hands.

(PS: I have to go out to do things in the past two days, and I can only squeeze out a little free time codeword, and it is estimated that the update is not very powerful, forgive me.) ）