Chapter 636: Activating Small and Medium-sized Enterprises
Mr. Ma's vision is very good.
Universal Department Store's promotion this time is much more than just selling products on the same day.
It's not about how many orders were sold that day.
In addition to his promotion on the same day, in the next period of time, the number of registrations of Universal Department Store is growing day by day.
The first thing that came to show was the online store of Universal Department Store.
Previously, many of the online stores of Huanyu Department Store were promoted, but after this promotion, countless people realized the charm of online shopping.
It turns out that you can also make money by opening an online store.
It turns out that opening an online store is not so troublesome.
This made those friends who originally wanted to do business extremely excited.
In particular, online stores have the advantage that there is no need to rent a storefront.
Even if you have to rent a warehouse, the cost is not much.
As a result, more people who want to do business have begun to try to sell things online.
Even if they want to open a physical store, they plan to learn it online first, and it would be good to add some experience.
Of course, in this, there are more people who want to earn some pocket money part-time.
It turned out that there were only about 100,000 online stores, but in this promotion, it grew rapidly to 200,000.
And it's still exploding.
Then, in addition to the influx of online store owners, a series of consumers also tried online shopping for the first time.
In fact, these consumers have known for a long time that they can buy things online, but they have not experienced it before.
One reason for not experiencing it is the fear of insecurity, and the other reason is that there is not enough such a concept in my mind.
But this promotion has popularized the concept of online trading to their minds.
Through this promotion, they have a clearer understanding of what online shopping is.
At the same time, through this promotion, they also found that the same product sold online is dozens of cheaper than in reality.
Even in this case, it was not all at once that everyone accepted online shopping.
However, stimulated by both price and security, a series of users have also joined the online shopping army.
Especially in this case, in order to get more people to place their first order.
Universal Department Store also subsidizes new users.
If you place an order for the first time, you will be given a 10 yuan red envelope directly.
Originally, the things on the Internet were not expensive, and some were more than a dozen yuan, and 10 yuan red envelopes were ......
You'll find that buying a piece of clothing can cost just a few bucks, including postage.
Of course, such red envelopes cannot be sent all the time, he only targets new users.
As for the next step, that's a normal purchase.
But with this kind of red envelope stimulation, this also allows users to have a very perfect online shopping experience.
This made them understand that online shopping is so simple.
It turns out that things bought online are so cheap.
One comes and goes, the first time is already there, will the second time be far away?
......
"Mr. Chen, this is the growth of our registered users in the past few days. ”
Huang Zheng handed the completed form to Chen Yu for viewing.
In this promotion, Universal Department Store can be described as a big victory.
During this period of time, even if the promotion of the clothing category ended, the transaction volume and transaction orders remained at a high position.
As for the reason, there is only one.
That's the influx of new customers.
"I expect that according to our current growth rate, the transaction volume of our Huanyu Department Store this year can exceed 5 billion. ”
There are two e-commerce platforms of Huanyu Technology.
One is the B2C Universal Mall.
One is Universal Department Store.
At present, the largest transaction volume is Huanyu Department Store, which was previously estimated to be 6 billion.
Normally, this number is achievable.
However, the growth of B2C is average, and it is far less terrifying than the C2C Universal Department Store.
Previously, Huang Zheng's sales to Huanyu Department Store were 3 billion for the whole year.
That's a very high number.
However, this promotion made him understand that he far underestimated the explosive growth of the C2C model.
"Hmm. ”
Chen Yu nodded: "Keep it up." ”
In 2004, the transaction volume of Huanyu Mall + Huanyu Department Store exceeded 10 billion sales, and Chen Yu was still quite satisfied.
You must know that Ali in the previous life only achieved sales of 8 billion in 2005.
However, now it is obvious that Huanyu Technology is more awesome than Ali in the previous life.
After all, Chen Yu rolled out the payment channel in advance.
In addition, he also built a more successful B2C platform Huanyu Mall in advance.
As for the current growth rate of Huanyu Mall, it doesn't matter.
The market is like that.
In a particular market, there will be a certain pattern.
In the early days of e-commerce, C2C was undoubtedly more suitable for the market.
But after e-commerce matures, it is the world of B2C.
Both can develop at the same time.
Of course, Chen Yu's focus now is on C2C.
"By the way, Mr. Chen, the leaders here in Hangzhou want to see you. ”
"I won't go here, you can go. ”
"I want to go, but the problem is that the leader doesn't want to see me, he wants to see you. ”
Huang Zheng whispered, "The biggest one." ”
"Oh. ”
Saying this, Chen Yu nodded.
If it was an ordinary leader, where would Chen Yu have time to chat with them.
But the biggest one, that's different.
And, it's not the same as before.
Previously, this kind of meeting was usually to come to Huanyu Technology for inspection.
But this time, the boss named Chen Yu to the Hangzhou City Government Office.
Although there is some surprise, this kind of thing is not surprising.
Early in the morning, Chen Yu had breakfast and went to the Hangzhou Municipal Government.
The appointment with Chen Yu was half past eight in the morning.
As a qualified businessman, Chen Yu will not be late.
In the city government office, two people arrived half an hour before Chen Yu.
As for the purpose, it is to wait for Chen Yu to arrive.
The reason why it is so important.
Nothing else.
It's because of the clothing category promotion of Universal Department Store some time ago.
To be honest, at that time, although the above part felt very important for e-commerce, it was not particularly important.
But it is also an emerging industry, and they will also give some support.
They also looked into e-commerce before that.
Although they feel that e-commerce is the trend of the future, they feel that e-commerce is nothing more than selling real products online.
Even if there is no online channel, things that should be sold in reality can still be sold.
However, after the promotion of clothing brands some time ago, the leaders of Hangzhou finally discovered the unusualness.
Not to mention anything else, just the number of employees, the promotion of the clothing category of Huanyu Department Store suddenly increased the number of people in Hangzhou by 3,000.
Not to mention, after their promotion, they keenly discovered that Huanyu Technology seemed to have activated the vitality of their small and medium-sized enterprises all at once.
From the survey of the data, it is known that the orders of the major garment processing factories in Hangzhou have all been full this year. But even so, there are still a large number of orders coming in from all over the country.
Seeing this, the top leader of Hangcheng finally couldn't sit still.