In the next two days, Duan Yun got the advertising prices of local newspapers and newspapers in Beijing, Shanghai, Xiamen and Guangzhou.

In the era when there was no Internet, it was the golden age of newspaper development, especially in the mid-80s, when the domestic newspaper industry had developed to a very strong stage.

By the middle of 1985, there were 2,192 newspapers of all sizes in the country, employing 100,000 people, and the total circulation exceeded 200 million.

These newspapers and periodicals are mostly small and too big, weekly and few are relatively small newspapers, and there are only more than 140 folio newspapers, and only 98 daily newspapers are published daily, mainly major national newspapers, party committee organ newspapers, and evening newspapers.

It is almost impossible for private companies to advertise in these major national newspapers, because the prices of drugs are high, and they are mainly aimed at state-owned enterprises, because newspapers in this era are not yet fully commercialized, and politics precedes economics, so even if you spend more money, you have to go through strict vetting before you can advertise in these newspapers.

But some domestic tabloids do not have these restrictions, especially some entertainment newspapers and magazines, advertisements are clearly marked, in addition to 16 provinces and cities have created 40 independent accounting collective self-financing support newspapers, advertising is their main income, basically as long as it is not illegal content, give money can be published, and if the price is high, there will be people to write a special article for you, to promote enterprises and individuals.

As for the price of advertising, there is also a big difference, in principle, the larger the circulation of the newspaper, the higher the advertising cost, in addition, the layout and the size of the plate are important factors in determining the advertising price.

For example, the most well-known "Xinmin Evening News" in Shanghai, the smallest advertising space in the middle of the page, the advertising cost of a newspaper is also about 500~800 yuan, and some very good advertising space of tabloids only needs about 80~150 yuan.

As for newspapers and magazines, because you can insert advertising pictures, and it is a monthly magazine, the price will be much more expensive.

There were many best-selling magazines in the 80s, such as "Popular Movies", "New Sports", "Wulin", "UFO Exploration", "Speech and Eloquence", "Reader's Digest", etc., these magazines had a very large circulation in China at that time, some even as high as millions of copies, and it was such high sales that created the golden age of domestic magazines at that time.

In his previous life, Duan Yun also liked to read magazines, such as "Bosom Friend" and "Reader" (that is, the Chinese version of "Reader's Digest" was officially renamed "Reader" in the 90s because of a copyright dispute with "Reader's Digest" in the United States).

The circulation of these miscellaneous qualities is huge, and since it is a monthly magazine, the price of the advertisements is also quite high.

For example, the cover of "Popular Film", the cover of the magazine and the layout of the four inner pages, the reference price of the first issue of the advertisement is about 20,000 to 40,000 yuan, the reference price of the second cover and the title page (cross) is 10,000 to 20,000 yuan, and the reference price of other catalogs and pages followed by the edition is also about 8,000.

Although the advertising price of this kind of newspaper and magazine does not seem to be high, in fact, because it is only an issue of advertising, if all the advertisements are published in 12 months throughout the year, the best advertising page of "Popular Movie" will need 20~500,000 advertising fees a year, and the same price can already be advertised on CCTV for a year.

If Duan Yun wants to achieve explosive advertising results in a short period of time, he needs to publish advertisements on many newspapers and newspaper media channels, and this investment is still very large. E-Book Workshop

Since Pan Hong is a film and television star, advertising in film and television magazines such as "Popular Movie" will have a very good effect.

Also in some. In the tabloids of the gossip market, you can also spend a little more money to find someone to write a special article, and this kind of publicity is also good.

Duan Yun spent a whole afternoon screening out the publications that were ready to be advertised, and this time he selected nearly 100 local media magazines in Beijing, Shanghai, Guangzhou, and Xiamen, and the budget for advertising in the magazines alone exceeded more than 400,000 yuan.

In addition to the intensity of advertising, the advertising time is also very particular.

Considering that the advertising needs to be queued and typeset, it basically needs to be delayed for a week to a month, and the other is that the current Duan Yun production line has not reached the best state, and Duan Yu also needs a certain amount of time to stock up on goods to avoid being unable to deliver on time due to too many orders.

"The advertising budget this time is 850,000!?" After seeing the advertising budget formulated by Duan Yun, Cheng Qingyan was stunned in surprise.

You must know that they played subwoofer audio advertisements on CCTV before, and it was only 400,000 in the first year, and it rose to 600,000 in the second year, which may be a TV advertisement on CCTV after all, and Duan Yun just placed advertisements in newspapers and periodicals, which required a budget of up to 850,000, which made Cheng Qingyan a little unacceptable.

At present, the company seems to have more than 2,000 on the account, but in fact, the company uses a lot of money, in addition to artificial water and electricity bills, most of the working capital that can really be used for other purposes in the purchase of raw materials is only five or six million, Duan Yun has spent more than 2 million yuan on the purchase of parts and equipment at a high price in the early stage, and this month he signed the 150,000 star endorsement contract, and this time he has to take out more than 800,000 yuan at one time to advertise, Cheng Qingyan's heart is about to jump out.

"I told you last time, we have to have a back-to-back battle this time, money in the bank is a number, only if you can spend money to earn money, high risk can bring high returns. Duan Yun's face was calm, and he continued: "My budget this time is a two-month advertising budget, and the launch date is concentrated in June and July, and there are several magazines that need long-term investment, and if we calculate it in total, we should need to spend about 1.3 million by the end of the year......

"Are you really crazy...... Cheng Qingyan couldn't help but sigh when she heard this, only to hear her continue: "It's already come to this point, I said I don't agree with you, will you listen?"

"No, it won't. Duan Yun replied very dryly, and then said, "I will only comfort you as much as possible." ”

"You scoundrel...... Cheng Qingyan bit her lip when she heard this.

"Wife, you really don't have to worry, I'm not as good as you in terms of obtaining financial management, but I'm an absolute expert in spending money, sooner or later we will even earn back the principal and interest, and we can also make a lot of ......money," Duan Yun said with a smile.

"Then you can look at it, anyway, it's a big deal, let's gnaw the nest together in the future and pay off the debts for a lifetime......" Cheng Qingyan's face flashed a touch of helplessness, and said faintly: "Who let me marry a madman......"