This three-story villa located at the foot of Xiangshan Mountain, Jing Gao only sat in the living room last time, and this time he went further. followed Second Brother Ren's son, walked through the large living room, and went to a row of wings on the east side.

Second brother Ren was waiting in the study, wearing a white cultural T-shirt, big pants, and slippers, drinking tea in front of the window very comfortably, and when he saw his son and Jing Gao coming in, he habitually said sarcastically: "Xiaojing, aren't you quite bold? Why don't you even dare to call me, and you want Xiao Song to convey it?"

Jing Gao witnessed how Professor Zhao quarreled with Second Brother Ren that day, so he said, "Mr. Ren, this has nothing to do with guts. It's a matter of etiquette. I'm going to call you, what if you can't miss the time?"

"Then I won't see you. Second Brother Ren said as a matter of course.

Jing Gao smiled, just at this time, Ren Zhi poured tea, and Jing Gao took it, "Thank you." ”

"You're welcome. Ren Zhi responded and sat down next to him to listen to his father and Jing Gao talking about business matters. He has graduated from college for a year and is running a company involved in electronics manufacturing and the Internet in the magic capital.

Jing Gao sat down to take a sip of tea and took the initiative to ask: "Mr. Ren, about whether to acquire LeTV's film and television business, LeTV Cloud, I want to hear your opinion." "Taking the initiative to ask seems frizzy, but it is actually reasonable.

Ren He looked victorious. Small, compare with me to nourish qi, no, right? Ziyu took a sip of the purple clay pot, didn't sell it, and said directly: "You can buy it!"

Jing Gao pondered for a moment and asked: "Mr. Ren, it is true that these three companies of LeTV are high-quality assets. But according to the email you asked Assistant Song to send me, there seems to be a big problem with LeTV's capital chain. Moreover, LeTV's Jia is always an accountant, and his finances have never been very clear. It seems a little unworth paying 11.6 billion to buy these three companies. ”

In fact, if you consider it from the perspective of stability, it is best not to have anything to do with LETV. What does that mean? It's okay to buy a stake in Coolpad, but don't buy it from LeEco's internal company.

Because, you don't know how Mr. Jia does the account. It is likely that there will be pits buried there.

Ren He smiled and said slowly: "Of course, the price is negotiable." Asset packs will also need to be adjusted. There are two things you should be aware of in this matter.

First, what Jia Youting intends to sell you is indeed a high-quality asset package. At the moment, what he can get his hands on, and what you are interested in, is roughly these three companies. Second, there are some things he doesn't explain to you.

After LeTV Pictures was wholly acquired by LeTV. All the shareholders of the entertainment industry of LeTV Pictures have been converted into shareholders of LeTV. Therefore, there is no need to sell LeTV Pictures for more than 9 billion yuan.

The network resources in the entertainment industry are actually very empty. It's a circle where capital is king. You have money, and it's not hard to find someone to cheer you on. Xiaozhi, your Uncle Hu is in the film and television industry, you know, right? ”

Ren Zhi named the old man and said: "Mr. Jing, the most common saying in the entertainment industry now is that capital is saturated and there are many employees, but there are few good directors and good actors. Actually, this is not accurate. The most sought-after and core resources in the entertainment industry are theaters, TV stations, and video websites. ”

Itaka roughly understood. That is to say, the "big screen" and "small screen" for the audience are the most in-demand and core resources. It also includes video websites, which are the places where online dramas are played. This is a typical oversupply situation for film and television works.

Of course, there are still a lot of bad movies in Chinese film and television works.

Second Brother Ren said: "Therefore, the asset package of LeTV Pictures + Huaer Film and Television, you can give 6 billion together is a very fair price." As for cloud computing, Xiaozhi, you studied computers, you can talk about it. ”

The corners of Ren Zhi's mouth flashed with a wry smile, and then explained: "Mr. Jing, in the area of cloud computing, there is no technical difficulty in building a rough shelf. In 2006, Eric Schmidt, then CEO of Google, proposed the concept of cloud computing.

The core cost of cloud computing is actually electricity.

Nowadays, there are many brands of cloud computing on the market. The pain point of a cloud computing company is to have application scenarios. For small domestic companies, they must be the first choice for Alibaba Cloud, Baidu Cloud, and Tencent Cloud. Therefore, many companies have cloud services and engage in big data. However, it is basically only available for internal or related companies. This is the case with LeTV Cloud.

The consulting firm valued LeEco Cloud at $1.08 billion, which is not too outrageous. However, after LETV Cloud left LETV's ecosystem, this value was greatly reduced.

Therefore, simply from the perspective of hardware servers and software talent teams, the acquisition of LETV Cloud, and then the provision of services to LETV and its affiliates, pay $540 million is too much.

With this money, you can buy servers and dig talents by yourself. I personally value this acquisition at $200 million. ”

Jing Gao calculated in his heart, that is to say, the second brother Ren thought that the reasonable price was about 7.4 billion yuan. The price Jabbs quoted to him last night was a full 4.2 billion yuan. I'll go!

"Mr. Ren, what do you mean when you say that the asset package should be adjusted?"

Second Brother Ren said happily: "Xiaojing, do you know why I gave the conclusion that 'you can buy' at the beginning?"

Jing Gao smiled in his heart, Mr. Ren is a habit developed as a teacher, and he likes to interact. After thinking for a while, he said, "I don't know." ”

Second Brother Ren said: "Your Phoenix Fund acquired Uber (China), and you paid a premium of almost $2 billion. It became famous. In my opinion, as long as you can win the subsidy war with Didi, this is a very good acquisition.

So, why would LeEco ask you to sell asset packs? It's not just because you're talking to them. Like me, I have a lot of idle funds, why doesn't LeEco look for me?

By the same token, the Phoenix Fund's reputation is not as well-known as in China's business community. You still need to keep brushing. As a star company, LETV will bring great benefits to its reputation if you become a white horse knight.

I can assert that as long as you complete this transaction with LeEco, many CEOs will regard Phoenix Fund as the first choice in the future large-scale mergers and acquisitions and asset sales in the Chinese business community. And how much will that save you?"

Jing Gao suddenly felt a feeling of enlightenment. He has been using price and value to measure whether he should buy LeTV's asset package, and add at most one factor: promoting the rise of Phoenix Film and Television. But as Second Brother Ren said, this deal will not only bring him "benefits", but also bring him "fame"!

This kind of intangible asset will bring great convenience to his business path.

For example, as we all know, the Hurun Wealth List is nicknamed the Pig Killing List. Generally, the rich give money to Hurun and are unwilling to be on the list. However, there were also people who gave money to Hurun to move up its ranking. The people of the company directly blow when they are doing business, how many names is our boss on the rich list, and he is strong, you can't believe it?

This is the typical use of "fame" in business.

Second Brother Ren is really awesome. No wonder business can be so big.

Jing Gao stood up, bowed to Second Brother Ren to thank him, and said solemnly: "Thank you, Mr. Ren." ”

Ren He was suddenly very satisfied, and his heart was very happy, but his face was understated, and he waved his hand, "This is to thank you?" A transaction price of less than 10 billion yuan will not achieve a sensational effect. You'll also have to ask Jayoting to add things to the asset pack. ”

Itaka sat up straight and kept his ears in a deferential posture.

At this time, Ren He's wife Zhang Ting walked in, "Have you finished talking, let's eat." ”