Chapter 142: Criticism

The length of each episode of "I Love My Home" is only five minutes, which includes the opening and ending credits, and some units are not long enough, and some shooting tidbits must be added at the end of the film.

The two episodes that aired each day add up, and even if you count the advertising time in between, it's less than an hour and a half.

Speaking of the advertisements between the two episodes, it really hurts Yi Qingdan, and now the Chinese people obviously don't know the importance of publicity, like Beijing TV, a TV station with a large number of viewers, comes to advertise either pig feed or pesticides, and there is no advertisement for an aunt and a little baby.

Of course, if there really is a factory that makes aunt towels and does not come to the TV station to advertise, people in this era can put big-character posters and block the door of that factory.

Thinking of this, Yi Qing suddenly had a thought: "Director, how much does it cost a second to advertise in Beijing and Taiwan now?"

Li Hong was stunned by Yi Qing's question, and thought for a while before saying, "Aren't advertisements all about rules, and about seconds?"

Arguments?

Is it so extravagant?

Yi Qing remembered that CCTV's first advertising target was a liquor brand, and it seemed that hundreds of millions of dollars were spent on prime-time advertising, and later Giant Pharmaceutical won the naming rights of CCTV's Golden Theater, and it also paid hundreds of millions of dollars.

And later, when I came to the TV station to advertise, it was basically how much money per second, and the unit was at least one million.

"So how much is one now?"

Li Hong didn't speak, and Zhao Baogang hurriedly replied: "A few thousand yuan a piece, why are you asking this?"

Thousands?

Is the TV station's advertising so cheap?

It seems that it is necessary to let the special TV station advertise, a few thousand, at least a few minutes of feature advertising, when the time comes, it will be difficult for the special to not be famous.

Yi Qing didn't speak, and others didn't ask again, this matter was just a small episode, and soon people's attention was refocused on the TV series.

After the two episodes were broadcast, everyone was still unsatisfied, although their children loved their own children, but the quality of the TV series itself had to be excellent, and their own family was embarrassed to boast about it.

Otherwise, if you give birth to a child like Quasimodo, parents can be cheeky and say to others: Look how cute my baby is!

That's not!

"What do you guys think, I think it's good!"

"It's so interesting, when I was filming, I really didn't feel it, but now I think it's really interesting to watch the finished film. ”

"Me too, my stomach hurts from laughing!"

Yi Qing and Zhao Baogang didn't participate in the discussion, they just listened on the sidelines, and when they saw everyone's reactions, they secretly grasped it in their hearts.

However, these people are colleagues of the center, and their opinions are still relatively subjective, and if you really want to know what the result is, you have to see the reaction of ordinary audiences.

Yi Qing thought and beckoned to Zhao Baogang, and the two walked out, stood at the door, and lit a cigarette each.

"Xiao Yi! I'm really feeling a little nervous now!"

Yi Qing smiled when he heard this, and felt the same way, this is like taking the college entrance examination, answering questions in the examination room is not the most nervous time, waiting for the results is, at that time, there is no decline in my heart.

"Let the director go to the station tomorrow to ask about the situation, I don't think it will be too bad!"

If the filming of "I Love My Home" is delayed for a few years, Yi Qing will not even have this worry, but now, this drama is still a little ahead of its time, and I don't know if the audience can accept it.

"I don't think it's too bad!"

Although Zhao Baogang said this, he obviously didn't have much confidence in his tone, this is his first time as a director, in short, I hope there will be a good result!

The next day, Li Hong didn't wait to go to Beijing and Taiwan to inquire about the situation, and as soon as he arrived at the unit in the morning, Zhao Baogang was caught by an article in a newspaper, and his mood instantly fell to the bottom.

"Xiao Yi! Xiao Yi!"

Zhao Baogang broke into Yi Qing's office with the newspaper and handed it to Yi Qing with a sad face.

"Look at it, it's only been a day that someone has been criticizing "I Love My Home". ”

Yi Qing took the newspaper, and the headline of the previous review article was particularly eye-catching—vulgar, vulgar, and kitsch, "I Love My Home" is really cultural dross!

I became a vulgar person before Lao Guo?

This big title made Yi Qing a little confused, what is this and what has become a vulgarity.

casually glanced at it, just like he thought at the beginning, at the beginning of the article, he talked about the role of the old man Fu Ming, and when he came up, the cannon rumbled, and it sprayed randomly.

Uh~~~~~~~~ it's quite interesting to look at, a bit like a future keyboard party.

Squirt for the sake of squirting!

"You've seen it?"

Zhao Baogang pointed to his face: "Don't you see that my face is black now? I'm almost angry, who is this Gu Zhengmin, he has nothing to do when he is full, he doesn't publicize so many major events in the country, what is it better to follow us in a comedy!"

"Okay, okay! What are you angry about! It's not worth it, normal heart, normal heart!"

"I can't be normal!" Zhao Baogang was stunned and looked at Yi Qingdao, "No, I said what's the matter with you?

Angry?

Kind of!

However, Yi Qing really didn't take it seriously.

After all, he has traveled over, a creature like a troll, he has seen too much in his previous life.

Especially the trolls who pretend to be film critics, any movie is released, they don't even watch it, they start spraying.

If you want to talk about firepower, then it is called ferocious!

This guy named Gu Zhengmin is really nothing.

"There's no need, isn't it just a scolding, whatever he wants, I'm still thinking about publicizing it, but unfortunately I don't have a chance, no!" Yi Qing said, waving the newspaper in his hand, "Someone will help us promote it for free!"

Zhao Baogang really couldn't figure it out: "Do you call this propaganda? Is there such a special propaganda? What's the matter, if we are scolded, do we still have to thank him!?"

At first glance, Zhao Baogang is not a crossing party, the pattern is small, it is too small.

Who said that being scolded is not propaganda!

Look at those movies in the previous life, even if 90% of the people in the country like them, there are still people who scold, and the more they scold, the more popular they become, and some movies even hire people to scold the street and scold back and forth for hype.

It's called reverse propaganda!

"Don't worry about it, with this idle time, it's better to urge the director to go to Beijing and take a look, how is the audience's reaction!"

Yi Qing said, picked up the newspaper again, and wondered in his heart, should I also write an article to refute it, it is best to be able to scold the war in the air, so that more and more people will know about this TV series.

Of course, Yi Qing didn't have that leisure, looking at what was written in the article, he was obviously scolding the street, but he still had to pretend to be very elegant, and he had to show a heart-wrenching posture, which was too fake!

Scolding such a troll, Yi Qing felt that he was wasting his combat power.

As for what to do next, Yi Qing didn't even think about it, let him go!

Yi Qing is confident in his own work, although the sitcom "I Love My Home" has appeared in the past few years, it is a bit ahead of this era, but the TV series in the previous life has proved how successful it will be.

This is the pinnacle of Yingda, and it is not an exaggeration to say that it is unprecedented.

Not to mention that after "I Love My Home", the sitcoms made by others cannot be surpassed, and even the sitcoms that Yingda himself filmed later, which are still written by Liang Zuo, can no longer create brilliance.

Why is that?

The screenwriter is still the previous screenwriter, the director is still the previous director, and the actors also have a lot of old teams from "I Love My Home", but they can't be surpassed.

Yi Qing feels that the biggest difference lies in the relationship structure of the characters in the whole play and the background of the story.

For example, Yingda's later work "Chinese Restaurant" is a failed work, although it is the play that Yingda has put the most effort into and has the greatest hopes.

Of course, the failure of this play is Yingda's deserved, and it is also ironclad proof of the fact that his talent is limited.

The whole theme has nothing to do with the life experience of the vast number of Chinese people, and is completely showing off his background in the United States, so how can such a work that is detached from the masses resonate?

Art should come from life, and be higher than life!

There is also a "Waiting Hall" that cannot be called a success, the whole theme framework is the trivial story between the employees in the waiting room of several train stations, and between them and passengers.

Who hasn't taken a train before, but there are railway stations in China, where are there railway employees who are so kind and attentive to passengers?

This is completely out of touch with reality, so of course it is not convincing.

And whether it's between them or with passengers, there can be a lot of funny things happening there.

Coupled with the fact that travelers come and go, it creates a chaotic visual effect that makes people look uncertain.

Since a place like the waiting hall, the characters, and the background are destined to give people a sense of restlessness, alienation and indifference, it is difficult for it to form any dramatic tension.

Whenever you want to tell the story of a traveler, it takes a lot of space just to highlight the background of the characters and the reason for the story, unlike "I Love My Home", where the image of each protagonist has been deeply rooted in the hearts of the people, where do you need to bother to talk about it, it is usually three or two sentences to point out the theme of a certain episode.

For example, in the episode of Xiaoqing's cousin, everything is clear with the sentence "Zhixin's cousin".

That Aunt Wen, the old man explained it clearly with the sentence "my old classmate from middle school".

and "New 72 Tenants", which is also a very unsuccessful work, and it also shows that director Yingda does have limited talent.

The screenwriting team is obviously all in the hutongs of the capital, or the Jingyouzi cultivated in the compound, but they put the background of the story in the magic capital, and then find a group of actors from the magic capital burlesque troupe to carry it, can they carry it?

is obviously a very funny line, but if you have to say it in Mandarin with the characteristics of the magic capital, the laughing fruit will be greatly discounted.

Yi Qing's feeling of watching that play in his previous life was a bit like watching Chinese playing Shakespeare, and that cultural gap was like lice on Uncle Ge's head, obviously.

Anyway, Yi Qing didn't laugh during the whole process when he watched that play, even though there were a lot of plagiarized plots and lines of "I Love My Family".

Maybe Yingda also thought of the glory of "I Love My Family" after three plays in a row, so there was "A Family in the Northeast", which should be regarded as the most imitation of "I Love My Family" in terms of character relationship structure, and it is also a big family, with an extra mother, the eldest brother and sister-in-law were changed to the eldest sister and brother-in-law, Jia Xiaofan was changed to the second daughter, Jia Yuanyuan was changed to the little grandson, and then there was also an old man in the neighborhood, who was his father's old colleague and old rival.

Although Yingda's talent is limited, after all, he is also well-known in China, "I Love My Home" is his pinnacle work, even after more than ten years, in order to continue to mix in this industry, he has to fry his own cold rice, and turn back to continue to play the routine of "I Love My Family".

Such a high-quality work will be pounced on because of some scolding?

!

Yi Qingyun was light, but the colleagues in the unit couldn't do it, Li Hong went to the stage worriedly to listen to the fate, Zhao Baogang and Feng Pants remembered like ants on a hot pot.

Even Fu Yiwei saw some critical articles, and hurriedly ran over from the Red House training class of Beijing Film Studio.

"Xiao Yi, is it really okay?"

On the way over Fu Yiwei, he was still thinking about how to comfort Yi Qing, after all, Yi Qing is the screenwriter and producer of this play, if it is really because of criticism that finally leads to the destruction of this play, he will definitely be responsible.

After the results came, I found that Yi Qing didn't seem to take it seriously at all, still drinking tea and eating melon seeds, and even holding an article with criticism of "I Love My Family", which was read with relish.

Yi Qing actually reacted like this, which made Fu Yiwei, who had organized a lot of comfort lines along the way, not know how to open his mouth.

"You've seen it too, it's okay, what's this, besides, we have to allow people to have different opinions!

Originally, Fu Yiwei was supposed to comfort Yi Qing, but now the two have switched roles, and Yi Qing is comforting Fu Yiwei.

Approaching two o'clock in the afternoon, Director Li Hong finally came back from Beijing, although he seemed a little depressed, but on the whole, it was not to the point of defeat.

"Director, how's it going?"

Zhao Baogang is the most anxious one, his heart is like he is on fire, this is his first work as a director, don't get the door open, let a few columnists take away a blood.

Li Hong pondered for a long time, and at the moment when Zhao Baogang was about to be scared out of his heart attack, he finally spoke: "The leaders of the station are indeed under pressure, but the situation is not so bad that it is irreparable, so if it continues to be broadcast today, what will happen in the future, let's still see the situation!"

Call~~~~~~~~~

Everyone breathed a sigh of relief!

That's good, that's good!

At least not a single stick killed!

Then ~~~~~~ see the situation!

That Gu Zhengmin is really sick, and he has a menopausal attack to scold something else, and he competes with a TV series, and this person's pattern is not much bigger!