Chapter 151: Entering the Mood

A few days after Yi Qing's visit, the crew of the Red Mansion set off collectively to a certain place in Hebei to continue filming, but he didn't send it, because it wouldn't be long before the crew had to return to the capital and continue to shoot the part of Yuanchun Province in the newly built Grand View Garden.

Yi Qing just doesn't have time, otherwise, he really wants to go with the crew, maybe he can meet the big man.

Clock in to work, discuss the script, and clock in and out!

"Yi Qing, why are you going?

As soon as he got off work, Yi Qing pushed the cart out of the gate of the unit, and Zhao Baogang caught up from behind and stopped him.

"What's wrong with you~~~~~~ here?"

It's okay, a little bit of eyesight.

"Xiaowei has something to do with me, what's the matter, are you going to go over and help?"

Recently, there is nothing to do in the unit, and their workers have completely herded sheep, and if there is something at home, they will basically stay for a long time and flash it, in this regard, Li Hong is also turning a blind eye, for her, as long as she can complete the tasks assigned by the unit, who cares if you are late or leave early.

Originally, they didn't have any work, and they were busy working day and night, and it was common for them to be idle for ten days and half a month without seeing people.

Now the center has no specific work to do for the time being, "I Love My Home" has been broadcast, and the response has been enthusiastic, and many viewers have written to ask to continue filming the sequel.

Beijing TV has now started the second round of broadcasting, and the center has also sold the broadcast rights, but unfortunately it is a little different from Yi Qing's original idea.

Yi Qing originally thought that since the copyright was the production center, it would not involve the issue of unified purchase and sales of film and television dramas, and they could set their own prices.

Although the film viewing meeting can't be held now, it's always okay to seal the offer.

How popular "I Love My Home" is, other local TV stations will not see it, but the development of things is obviously very different from his expectations.

To put it bluntly, local TV stations don't bird them at all, and if they want to sell it, it's the price set by the state, otherwise, just keep it for yourself, anyway, there is no shortage of TV dramas.

Yi Qing reacted at this time, before the local TV station was released, the competition for ratings was insignificant at all, and all the TV stations only needed to complete the tasks assigned above.

For example, if Beijing and Taiwan had not saved the scene with "I Love My Family", it would not be impossible for them to take "Desire" and "Four Worlds in the Same Hall" to broadcast for a year.

In the end, the center gritted its teeth and endured it, but fortunately, the audience responded well when "I Love My Home" was broadcast on Beijing TV, and there was no shortage of buyers, and in the end, the drama sold a total of 32 TV stations, earning more than one million, making a small profit.

As soon as he heard that he was going to work, Zhao Baogang hurriedly gave Yi Qing's bicycle handlebar: "No, I won't join in the fun with the two of you! Besides, I won't be able to buy clothes!"

Yi Qing and Fu Yiwei opened a clothing store, it is not a secret in the unit, now it is the national fever to go to the sea, as long as there is capital and a way, everyone wants to go down and swim around.

Zhao Baogang ran away, Yi Qing hurriedly got in the car and rushed towards Qianmen Street.

After opening for a month, the special business gradually stabilized, the scene of the overflow of guests at the beginning, now I can't see it, but the business in the store is not bad, basically there can be 20,000 or 30,000 turnover every day, which is unique in the garment industry in Beijing.

After Yi Qing handed over the business to Fu Yiwei, he basically didn't care much, Fu Yiwei said that he was not the material for doing business, in fact, if he really talked about it, Yi Qing was about the same, the only difference was that he had the advantage of being a reborn person, and he saw the future very thoroughly.

When he arrived at the door of the store, the two greeters saw him and hurriedly bowed down to say hello.

After getting along for a while, everyone is also familiar with each other, and the clerks know that this boss has no shelf, and occasionally makes small jokes, so Yi Qing is very loved.

Of course, what really makes him popular is because he is generous, and from time to time he can find a reason to invite the big guy out for a rub, who doesn't like such a boss.

Yi Qing was about to tease the two young ladies when he heard someone on the third floor shouting: "What are you doing at the door, come up quickly!"

Yi Qing looked up and saw Fu Yiwei, the two of them looked at each other, and he quickly put away his little indecent thoughts and went upstairs honestly.

Pushing the door into Ye Yaxian's office, the two women were discussing something, and when they saw Yi Qing coming in, Fu Yiwei said with an unhappy face: "You are really a hands-off shopkeeper, push it into my hand, and you really don't care about anything!"

Yi Qing dragged a chair over, sat down and said, "I'm relieved to leave it to you, this shows that I trust you unconditionally, it's not good!"

As he spoke, Yi Qing picked up a pile of paper on the coffee table, which was full of sketches of clothing designs, which were fashionable in the eyes of people now, but in Yi Qing's opinion, the scum of the soil.

"Where did this come from?"

Ye Yaxian said: "It was Xiaowei who found someone to design, and now it's almost May, we want to prepare summer clothes to go on the market, if we want to seize the market, of course we have to launch new products!"

Yi Qing listened and nodded, Fu Yiwei could think of this, which means that she has entered the state, and she was still pushing back at the beginning, emphasizing that she is not a material for doing business, but it turns out that it is not accidental that she can make a fortune by going to the sea to do business in her previous life.

It's just that~~~~~~~

"Sister Ye, do you think that if these design sketches are made into finished products, they will be considered often?"

Ye Yaxian was stunned by Yi Qing's question, glanced at Fu Yiwei, and finally shook her head: "Compared with the aesthetics of the people from the north, it is barely counted, but in the eyes of the southerners, it is still a little worse!"

That's right!

Yi Qing put down the manuscript paper and said, "I'll deal with the summer clothes, I'll draw a few sketches when I go back, Xiaowei, you can find someone to improve it!"

Hearing Yi Qing say this, Ye Yaxian and Fu Yiwei did not refute it, they all knew that a large part of the clothes on sale in the store now, among which were designed by Yi Qing at the beginning.

After saying this, Yi Qing remembered and asked, "Xiaowei, you asked me to come over today, what is the matter?"

Fu Yiwei sat in front of Yi Qing: "They all say that you are a hands-off shopkeeper, and you really don't wronged you, this store was opened by you at the beginning, you can't just ignore anything!"

Yi Qing really has this idea, what's wrong with throwing off the shopkeeper, you can easily earn money without worrying about labor, this is called a comfortable life.

It's just that I can think like this in my heart, but I can't say it in my mouth.

"Didn't we all say it at the beginning, you are responsible for the specific operation, discuss with Sister Ye if there is anything, and I will grasp the general direction!"

You are in charge of small things, and I will come to big things!

However, a small clothing store, in Yi Qing's opinion, can be a big deal.

Fu Yiwei smiled when he heard this, glanced at Ye Yaxian, and said with a smile: "Okay! This is what you said, since you said it, then help us grasp the general direction!"

What the hell is this moth!

Yi Qing didn't understand, this store has only been open for a month, and now it is good that it can develop steadily, what can be called a major decision, this is not nonsense!

Fu Yiwei said, took a document from Ye Yaxian's desk, and handed it to Yi Qing: "You take a look at this first, this is what I made after discussing with Sister Ye, and the specific plan for the future development of the special special." ”

Yi Qing glanced at Fu Yiwei and said secretly: It's still so formal!

With curiosity, Yi Qing read this plan seriously, and when he didn't read it, it was just a joke, and after reading it, Yi Qing couldn't help but be a little surprised.

It's really a proposal!

These include expanding the scope of business at this stage, building its own brand, increasing publicity, and how to expand in the future.

If he really asked Yi Qing to get a copy of this thing, he asked himself if he couldn't do it.

"To expand your business, you want to get involved in the footwear industry?"

Fu Yiwei said: "It's not just shoes, as long as it's worn on people, we have to be involved, now it's just selling clothing, the business variety is too single, although our clothes are of good quality and fashionable, but now there are people imitating our clothing styles." ”

And what's going on?

When Yi Qing heard this, he couldn't help frowning, he had already thought about the problem of piracy, but there had been no good solution, he hadn't paid attention to it before, who knew that someone would start to imitate it so soon.

"I went to the stores that imitated our clothes with Sister Ye yesterday, the styles are basically the same, and they are cheaper than us, you just saw it, the business in the store today is much worse than before! ”

As for the problem of piracy, there is basically no solution at present, and even after the past few decades, there is no very good way, which has also become a slot for some foreign countries to attack China, and they do not know how to protect intellectual property rights.

In any case, at this stage, there is no way to deal with piracy but to let it go.

"About this expansion of the scope of business, in principle I agree, but absolutely can not reduce the price of sales, don't forget the three big words at the door, we do the brand, is to make the special brand bigger and stronger, now the business is not good It doesn't matter, as long as we adhere to the warm and thoughtful service, good quality, reasonable home, customers will definitely turn back." ”

Ye Yaxian followed at this time and said: "What Boss Yi said is very reasonable, Xiaowei, don't worry, business is like this, there are peaks and valleys, not to mention that we haven't fallen to the bottom yet, as long as we insist on being ourselves, I believe the situation will change soon!"

Fu Yiwei nodded when she was told by the two people, in fact, she didn't want to sell at a lower price, after all, they are now considered a big clothing store in the capital, and it is really a loss of identity to fight the price with those small traders who practice stalls on the street.

"Okay, don't think about it yet, you go back and discuss it with Sister Ye, we want to expand the scope of business, and refine it a little more, what exactly do we want to do, and in addition, this brand that belongs to us, haven't we been doing it all the time?"

Fu Yiwei hurriedly said: "What I want to do is different from now, now our store is completely relying on the reputation of customers, but this kind of spread is too slow, Sister Ye and I went out yesterday, and I asked someone, only one of the ten people knows that it is special, do you think this publicity effect is good?"

Simply relying on word-of-mouth to enhance popularity is definitely not possible, Yi Qing also saw this, so he also thought of a way.

Just before he said it, Fu Yiwei and Ye Yaxian had already put it forward in the plan.

"Yi Qing, I remember the last time we watched "I Love My Home" in the unit, didn't you ask Director Li about advertising in Beijing and Taiwan?"

Yi Qing nodded, but later because he was busy saving the script for the second season of "I Love My Home", he forgot about it.

Fu Yiwei continued: "I have discussed with Sister Ye, TV publicity is indeed a very good way to publicize, if you have no opinion, I am ready to let Sister Ye go to Beijing to talk." ”

Of course, Yi Qing would not have an opinion: "If Sister Ye comes forward, it is indeed better!"

He and Fu Yiwei are both employees of the center, although the center has been operated independently, but if you really want to talk about the relationship, they are actually employees of Beijing and Taiwan.

"I have an idea, can we shoot a short film, and then take it to Beijing and Taiwan to play, now the patch advertising is cheap, it doesn't cost a few dollars at all, let's shoot a short film for a few minutes, I think the publicity effect will be better!"

Yi Qing had already thought about this matter before, and since Fu Yiwei and Ye Yaxian had decided to go to Jingtai to advertise, they picked up this idea again.

"If it's a short film, can you agree to it from Jingtai?"

Even if it's a short film, it doesn't take a few minutes, or even ten minutes, but Beijing and Taiwan can give them such a long advertisement.

Now people don't realize how powerful TV is in publicity, we can just take this opportunity to win the patch advertising period of Beijing and Taiwan's prime time, it is best to win a year directly, money is not a problem, as long as the special reputation starts, how much money can be quickly earned!"

Yi Qing, as a person who has come over, naturally knows how powerful TV is this propaganda channel, but unfortunately, Beijing and Taiwan are just a local station, if they can advertise with short films on CCTV, they are not thinking about how to make a name for themselves, but how to quickly spread special features all over the country.

Next is the issue of expansion, Yi Qing really didn't expect that Fu Yiwei's heart was so big, he had just been in business for a month, and now he actually began to think about expansion.

But since she has this idea, Yi Qing must support it.

Through this plan, Yi Qing felt that he was going to get to know Fu Yiwei again, he was planned and organized, and most importantly, Fu Yiwei still had the courage to think and dare to do.

In comparison, Yi Qing, who originally thought that he was already very successful, suddenly felt that he was really like a salted fish!