After many rounds of testing, the Fantuan website was finally launched.

At this time, smartphones are not yet popular, there is no need to develop an APP, find a template for a shopping website, and add some functions, which is basically the same.

After so many days of shameless running around by Li Shan, more than 20 stores nearby have agreed to settle in.

Just after the New Year, there are migrant workers everywhere, and there are no riders.

It can be said that everything is in place, only the promotion is needed.

Students in school are the most receptive to the novelty of takeout, so Lo Xiu planned to use students as a breakthrough from the beginning.

At Yangcheng University, the most widely disseminated and low-cost ways to spread information are school forums, Yangcheng stickers, and confession walls.

Its spread is not as wide as that of Weibo, WeChat, and Douyin in later generations, but its audience is more accurate.

Although there will be some graduating seniors who go back to the school forum to visit, the main body is still a school student.

However, these forums have administrators, and ads that are too blunt will definitely be deleted, and the account will be banned.

In this regard, Luo Xiu had already prepared a response, and with a stroke of the pen, it took more than ten minutes to write an advertorial and send it to the forum.

"Sweet Love, I Have It Too"

"I used to envy girls who were good-looking, and it was easy for them to be liked by boys. If you want to eat, just send a message, and a boy will send it downstairs.

Now I finally have a handsome little brother who brings me supper, and whatever I want to eat will be sent directly downstairs to the dormitory.

Even in bad weather, they didn't change rain or shine and delivered the food to me on time.

Every time I open the steaming and fragrant lunch box, I am very moved. However, I didn't even know his name, and even a little bit refused to let him into my world.

I also thought about cutting off contact with him, but when I watched a drama late at night and was hungry, I couldn't help but contact him, do you think I'm too scummy?"

After this post was sent, Luo Xiu immediately switched trumpets and replied: "You don't know how to cherish such a good boy, introduce it to me!"

Then change the large number and reply to the small number: "You don't have to envy me, every girl can have such a boy, click on the following website, and there will be a handsome little brother to deliver you food every day." ”

At this time, the third trumpet appeared: "The landlord is deceiving, this is a takeaway website, but the chicken leg rice for 4 yuan after receiving the coupon is really love." ”

The fourth trumpet: "I ordered free sauerkraut fish at noon, it was so delicious that I couldn't believe it, the meal card has been cut, and I will order takeout for every meal in the future." ”

Raising trumpets for a thousand days, using trumpets for a while, Luo Xiu's advantage of holding ten trumpets was shown.

Give another order to your employees to post it in time and let the post be manually pinned.

Those ordinary students were first attracted by the headline, and although they later found out that it was an advertisement, they were a little moved when they saw that everyone was talking about cheap, delicious and convenient.

People have a herd mentality, many people say that a certain attraction is beautiful, you must check in, and everyone will flock to it.

Everyone says that buying things on Double 11 is very cheap, even if there is nothing to buy that day, they will ask others what they have bought, and if there is a cheap one, they will follow others to place an order.

A boy bought a box of sanitary napkins because the price of sanitary napkins on Double 11 was too cheap. However, he was a single dog and didn't know what he wanted to do with it.

Losho is too familiar with this kind of promotion. In the past, when he was making a new brand, he would go to major social networks and pretend to be ordinary users to share products, in the name of "planting grass!"

Everyone is on Xiaohongshu, Zhihu, Weibo, WeChat, Douyin...... The product sharing seen on the platform is basically promoted at the expense of merchants.

Of course, there are also some users who really like to share products that they think are easy to use, and these shares are either sinking to the bottom. Or after people become popular, they start to bring goods to merchants.

Of course, netizens are not stupid, simply planting grass, everyone quits at a glance, so most businesses do online promotion in vain.

spent millions to invite a bunch of Internet celebrities to promote, but in the end only brought hundreds of thousands of transactions, and lost blood.

This is the result of most brands trying to do online promotion, the money has gone to the pockets of Internet celebrities, and sales have not improved at all.

If you want to spend money in vain, if you want to spend millions to bring tens of millions of sales, you can't do it with your eyes closed, you must substitute yourself into the customer, and think about why the customer will have the impulse to buy after reading the Internet celebrity's sharing.

Before Luo Xiu was reborn, it was only after wasting millions of dollars in the company that he gradually understood this truth.

In the post he posted just now, the boyfriend delivered food downstairs rain or shine, but it was just to attract netizens to watch it, and what really moved them to place an order was "10 yuan off for new users to place orders", "large coupons", "4 yuan chicken leg rice" in a large number of postes......

You can buy traffic for money, but if you want that traffic to be converted into a deal, you have to have something that can actually impress consumers.

Of course, there is nothing more tangible than directly taking out the money to subsidize the user.

Now in this promotion method, basically every new user comes in, Luo Xiu has to lose more than a few dollars.

But it doesn't matter, once they get used to ordering takeout, they can't give it up even if there is no discount.

They are very happy to pick up wool now, but every time they order a takeout in the future, they will be earned 20% commission by Luo Xiu.

Under the vigorous promotion policy, the dialogue between students has also changed.

"Have you ever registered a Fantuan account on your mobile phone?"

"No, what's wrong?"

"Can you lend me a little bit, I want to eat another half-price takeout." ”

"Half-price takeout, how to eat, teach me. ”

......

Xiao Zhuying has been ordering food through "Fantuan.com" recently, mainly not because it is cheap, but because she does not have to queue up in the canteen.

The online store she opens now is finally making money, but in order to balance her studies and make money, she doesn't have much free time to waste on eating.

Before the rice ball net came out, she often used instant noodles to satisfy her hunger.

Her roommates always made fun of her, what was the use of making so much money, she could only eat instant noodles, which was not as good as those poor raw food.

Now with Fantuan.com, she can order a bunch of delicious food every day, which makes her roommates drool.

Later, the roommates also joined the takeaway army, and each time in order to save delivery fees, four people placed orders for the same store.

So they had to argue for half an hour at each meal to decide what to eat.

In the end, the greatest invention of human ancestors, and the most efficient and fair way - guess the box, decide which one to order.

Of course, human annoyances never go away and only transform from one form to another. They solved the problem of what to eat, and they encountered the trouble of weight gain.

This is the law of conservation of afflictions.

(PS: One more beast evolves, two more beasts!Thank you for your tips, and I want to book tomorrow's recommendation ticket, smash my face!)