In August, a sudden acquisition caused a sensation in the industry!

AB InBev, the world's largest brewer, proposed to Qingyuan Beer, China's largest brewer, with an acquisition price of $23 billion!

An acquisition of this level, even on an international scale, is eye-catching enough.

For a while, all major financial media around the world are searching, where is this Qingyuan beer?

Domestically, this unprecedented acquisition offer shook the country.

- Both in terms of size and commercial difficulty, this $23 billion acquisition could make history!

AB InBev then announced that it does want to complete the merger with Qingyuan Beer to achieve regional business complementarity, and that the merger of the two companies will also bring about further integration and optimization of the management team, global talent pool, and sales network......

As soon as AB InBev's statement came out, not to mention it abroad, it completely detonated public opinion at home.

Some people have analyzed whether Qingyuan Beer is worth the price, some people are worried about the impact of this merger and acquisition on the industry, and some people lament that another national brand will fall into the hands of foreign capital......

For a while, it seemed that everyone thought that the acquisition was gone.

But then, the really eye-popping news came: Qingyuan Beer rejected AB InBev's offer, and the reason was that it did not reflect the true value of the company!

The Ministry of Commerce also confirmed this in an interview: At present, it has not received the declaration of AB InBev Beer Group's acquisition of the equity of Qingyuan Beer Company, so it remains to be confirmed whether this will initiate an anti-monopoly review.

In other words, Qingyuan Beer really refused to "sell itself?!!

Wardday, that's $23 billion!

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Following the takeover of Budweiser in 08, this is another "earthquake" in the world's beer industry.

The deal will undoubtedly affect millions of investors – both AB InBev's shareholders and those considering becoming shareholders of AB InBev.

Qingyuan Beer's reply sparked a series of public debates and private talks between the world's largest beer producing company, three Brazilian billionaires and numerous Wall Street investment funds.

"I think that if you want to win Qingyuan Beer, you have to at least double the offer!" said Brito, the current president, at a board meeting of AB InBev.

The offer to Qingyuan Beer was made on the basis of the value of Qingyuan Beer assessed by a third-party professional organization, but it is clear that Britto does not recognize this value.

"What are you kidding? Does this company have this value? What about China's largest beer company? In terms of the profit contribution rate of the beer regional market, China is less than one-tenth of the US market......" one director exclaimed.

Lehman, the largest shareholder, remained unmoved, but most of the other directors agreed.

Britto's face was strained, and he looked at the wolf with an eagle look: "Everyone, have you ever heard of a sentence - you are most afraid that the general trend is coming, but you don't know it!"

"Do you really think that our acquisition of Qingyuan Beer Company is purely to complement the regional business? No, we are to stifle the possible strongest opponent in the future!"

The board fell silent for a moment.

"AB InBev has always been eager to build its own profit pool. But the beer industry has struggled to create a global brand that is strong in every regional market, whether it's the island nation, Brazil or China, which has long been a local brand. ”

"But Qingyuan Beer's 'ice source' hop resources have made this situation change. ”

"Take a look at this profile. Brewing beer with 'ice source' hops not only has its own 'ice' effect, but also amplifies the unique flavor of the beer itself......"

The results show that the special substance similar to menthol contained in the "Ice Source" series of beers can not only bring a sense of "coldness", but also make the drinker's sense of touch more sensitive - in other words, it can taste the various subtle flavors of beer.

The directors looked at each other.

"Any idea what that means? This represents a revolutionary beer product!"

It also means that beer has become a borderless global product, where consumers everywhere can adapt to their tastes, and local consumers' love for local brands is not constant – as evidenced by the success of Qingyuan Beer in countries such as Southeast Asia. ”

"In my opinion, the value of Qingyuan beer is not inferior to that of Budweiser beer based on the 'ice source' hop resources alone. Brito said with a sonorous voice.

After a long silence, one of the directors asked, "Can't we start with the 'ice source' hops?"

Britto's face was expressionless: "Qingyuan Beer is not a fool, they have already applied for patent ownership of this variety around the world!"

"The scariest thing is that scale is the lifeblood of this industry. Once there is quantity, there is efficiency, so that everything you want can be saved from standardization. Qingyuan Beer has begun to expand on a global scale. If we don't take the initiative to integrate resources, we may not be able to fight back tomorrow. ”

"So my suggestion is, don't hesitate to directly use an offer that people can't refuse to win Qingyuan Beer Company!"

The board was silent.

For a long time, Lehman, the largest shareholder, said slowly: "I support Brito's idea. If you think about it, as long as we have the 'ice source' hop resources in our hands, then we will get one dollar for every two dollars of profit in the beer industry. ”

Final word!

AB InBev's board of directors then passed the decision to raise the new round of quotation for Qingyuan Beer!

......

AB InBev once again made an offer to Qingyuan Beer, and the second round of offers was as high as $44 billion!

According to the latest news, in order to acquire Qingyuan Brewery, AB InBev will raise $25 billion through a syndicated loan. After all, it has only been two years since the last big merger, and AB InBev's debt pressure is really not light.

After this news was announced, there was only one thought at home and abroad, is AB InBev crazy?

This time, even AB InBev's share price fell slightly.

But in fact, Britto is even crazier than people think! He really wants to quote a higher purchase price than Budweiser, and smashes Jiagu to the point of confusion with money - but most shareholders refuse to admit that Qingyuan Beer is worth more than Budweiser, and "only" can raise the offer to $44 billion.

If the outside world knew what he was thinking, they would definitely think that he was completely insane!

Brother, that's 44 billion US dollars, which is converted into 300 billion yuan.

I have to say that after receiving this shocking offer, Jiagu Group was calm.

Grandma, I only know that the "little brother" of Qingyuan Beer is so valuable!

At the emergency meeting of the board of directors of the group, except for He Changchuan, the head of Qingyuan Beer, all the senior executives showed some intentions.

$44 billion, even if you don't get it all, there are too many things that can be done.

Li Dongliang of Jiagu Agriculture and Animal Husbandry even half-jokingly said that if he was given 44 billion US dollars, he would dare to contract the country's pork!

Only Qi Zheng steadily browsed AB InBev's merger and acquisition plan: in this plan, Jiagu could obtain both cash and AB InBev stock, and this half-stock, half-cash form, which not only allowed Jiagu to obtain a lot of cash, but also retained the qualification to continue investing, looked particularly tempting.

But after thinking for a moment, Qi Zheng glanced at He Changchuan, who was pursing his lips, and said slowly: "Everyone, calm down, think about what we will gain and ......what we will lose in this merger and acquisition."

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