Looking at the mind map and sorting out the language in his mind, Zhao Shoushi spoke: "We have said a lot of information before, let me briefly talk about the key points."

First of all, there are four mentors, in our setting, they are going to compete for students, and make the audience feel interesting. Then it's better for them to be friends, so that they can be familiar with the gags.

There are people in film and television works, and we must also have mentors, among the four mentors, one serves as a 'big coffee', this person has a high status in the circle, and it is best to be the one who is highly respected.

The second, preferably a female tutor, has a great advantage in being a woman. It not only makes the mentor seat less monotonous, but also eliminates the "disputes" between male mentors and plays a "buffer" role.

The third one, preferably a mentor with a more outgoing personality. Because in our program, the presence of the host will be infinitely weakened. This mentor will be half a host, threading the needle, and responsible for regulating the atmosphere and rhythm of the audience.

The fourth, preferably the representative of the rise from the grassroots, is the best example of the cadets. Of course, on the premise of conforming to the personality, these four must be the number one in the industry. ”

"The swivel chair is key. Our main focus is blind selection, and the swivel chair that determines the fate of the students must be a concern, and it must not be a childishness. ”

"Secondly, the cadets. There must be a large amount of data in the data reserve of "Singing China", and the poison of "Singing China" may be the medicine of "The Voice". Find someone to re-screen, and at the same time, the director team went to the whole country to invite them, and don't be stingy with air tickets and subsidies. ”

The theme of "The Voice of China" is "The Voice". But it's not enough to have a good voice, the voice is similar, but life is not.

We want the audience to remember every student who shows up, even if they're only on the stage for a few minutes. Let's put it in cinematic mode. It is divided into three sections, the first paragraph, the story foreshadowing. Make the deepest impression on the audience. The second paragraph, high # tide. Singing your voice. The third paragraph, the epilogue. Reverse the selection of mentors and interact well. ”

"It's almost impossible for the students to control it alone, so we have to artificially make this happen. Set up a separate [story planning and director team] to collect the general story of each student, discuss the authenticity of these contents, and then compare them with the students to judge the authenticity.

We're doing a talent show, and it's a reality show. First of all, be real offstage, so that the most authentic side can be shown on stage.

Knowing the learner's story is not just about getting the audience to remember them, it's about a more important thing that will help the learner identify the song. Choose those that are relevant to their experiences. Because he sings this song, he can first move himself and release his true emotions, so that he can infect others. ’”

"There's another problem, and that's marketing. As the old saying goes, the aroma of wine is also afraid of deep alleys. ”

"I think I can answer that. Tian Fang took the initiative to speak: "Our TV station is also a hegemon in the industry, and we have cooperated with many media, and we will let them help promote before and after the program is broadcast." ”

"Nope. It's not enough. ”

Zhao Punche did not cater to his answer at all because of Tian Fang's high rank, "Marketing can't rely only on traditional media, now is the Internet era, we have to choose a position and fight a protracted war."

Weibo is good, we regard this place as the base camp for the exchange of program groups, mentors, students, and fans, and all news spreads out from here. Contact the person in charge of Weibo and ask them to give traffic support. It's a win-win thing, and they shouldn't say no.

What we want to focus on is event marketing. But we can't wait for events to ferment on their own. We need to take the initiative and create a buzz. The chief designer said that no matter whether it is a black cat or a white cat, it is a good cat if it catches a mouse.

I've mentioned a few people before, and their stories are very representative. is like Du Chengyi, he is an ordinary migrant worker, and he appeared on the stage of "The Voice" for his dream. His results in "The Voice" must be something that many people are willing to pay attention to.

Ranlan Abu is an ethnic minority. In order to let the world hear the voice of her hometown, she bravely stepped onto the stage. We are backed by Imperial Satellite TV, and the Satellite TV Spring Festival Gala can invite these contestants with their own topics. ”

Zhao Punctuality, who pointed to the ceiling, continued: "They are absolutely in line with the core values of [civilization, harmony, freedom, equality, justice, patriotism, and friendliness]. That's definitely what the above would like to see.

Not only in China, but also if compatriots from Wanwan and overseas participated? Then the leaders saw not only a simple variety show, but the possibility of culture going to sea. ”

Zhao Shoushi did not continue, because the heat in Tian Fang's eyes showed that he had seen the prospect.

This is not just an achievement, but a political achievement. It is what he, Fan Weiguo, and Fan Yang urgently need. Next year is an election year, a period of contention, and a last chance for them, otherwise they will wait for retirement.

"I ask a question. Fan Keren raised her hand, and seeing Zhao Shoushi nodding, she spoke: "I found that your focus is almost all on the students, do you want to sign them all?"

I would like to remind you that we are not familiar with the processes of the record industry and our originality is extremely weak. It is difficult to form an industrial chain to tap enough commercial value from the players, and it is very likely to waste the popularity of the players. ”

"This is critical, we are not a professional music company and we don't want to be one of them. Therefore, we only select the ten most distinctive contestants to sign a contract, and the rest of the students are free, and they can sign with the music company freely. ”

“OK。 I understand. Fan Keren nodded, indicating that he had no opinion.

"Bell bell bell ~"

The doorbell rang, and it was someone downstairs who was about to come in and make a request call.

In Pei Youqing's absence, Zhao Punctual was the master, and when he got up, he walked to the door and pressed 'Open the door'.

The people downstairs are Jiang Chonghai, who has sobered up, and Zeng Chen, deputy director of the program center of Imperial Satellite TV and chief coordinator and producer of the new program. and Jin Shi, director of the entertainment department of Imperial Satellite TV and chief director of the new program.

They were all called by Tian Fang.

When Zhao Punctual went to open the door, Fan Keren yawned: "My little secretary will obey orders." You guys talk slowly, I'll go to sleep. ”

"It's dangerous for you to go back alone so late. Zhao Shoushi, who knew that he didn't want to sleep tonight, pointed to his room: "Why don't you sleep in my room." ”

"Don't sleep in a stinking man's house. I slept with the young. ”

"No way!"

Zhao Punctual categorically refused, Lao Tzu's girl was punished for standing for half an hour just by touching it, and getting up together was a very distant thing. You want to eat peaches?

Youqing agreed. Fan Keren turned the WeChat chat window towards Zhao Punctuality.

Zhao Punctual realized that he was talking eloquently just now, but Fan Keren often picked up her mobile phone to chat, and felt that she was disrespectful at the time, but now it seems that she is very disrespectful.

"She can't agree, I'm up to it. ”

"Wait a minute, you won't tell me that you are not living together, but really sharing a house, right?" Fan Keren, who slapped his forehead, suddenly realized, and then clapped his palms with his fingers crossed, which was a highly suggestive action, and she said, "You don't have this yet, right?"

"Fan Yang, you take care of your sister. It's so astringent. I can't get married in the future. ”

Fan Yang didn't raise his head, "Whoever cares about it, I can't control it anyway." ”