After three steps, there is a fourth step.

The fourth step is Wei Anqing, manager of the public relations and advertising department of Jiangshan grain and oil, and Geng Zhongming, general manager of Fengnian, who personally came forward and invited dozens of media in the province, cities, large and small, to personally inspect the production line of Fengnian.

The production line of a factory is a business secret.

Exposing the production line, many companies dare not do it.

Moreover, in these years, there are more or less some safety problems in the food products, and many manufacturers are afraid that they will not succeed in making a show, but will be self-defeating.

But Harvest Year did just that.

Even the production line has been exposed, which is enough to prove the safety of the harvest year, and it is also revealed to the outside world that the harvest year is frank and open.

A series of actions down.

Public opinion quickly turned.

"The production of soybean oil in this harvest year is very standardized!"

"I feel like someone is smearing the soybean oil!"

"Our family also ate this harvest soybean oil, it is full of fragrance, and it is crystal clear, and the quality should be good!"

"Now look at this production line, people are really careful about Fengnian!"

"Dozens of media have reported like this, so it shouldn't be fake!"

“......”

The response in the market is very good, coupled with the influence of Fengnian itself, it has expanded a lot of market share and increased a wave of sales.

"Sister Anqing, you're doing a good job!" In the office, Song Shan smiled at Wei Anqing's beauty and praised: "The movements before and after are fast, step by step, clean and neat, and the entry point is not bad, which can be regarded as establishing a brand image for us!"

Fengnian Company's four steps down, the situation in the edible oil market has been half saved.

Of course, it is not possible to eliminate the impact in one step.

The impact of poisonous oil is still there before, but it has begun to warm up slightly, and even the turnover of soybean oil has begun to gradually pick up.

The first to eat crabs is a warrior after all, and it will be remembered.

"Mr. Xiao Song, although we have exposed the production line and sales are picking up, we have never been able to wash off this layer of haze!" Wei Anqing's pretty face was a little haggard, she had been too busy recently, so busy that she didn't have time to maintain a big beauty, and stayed up late again and again.

"Take your time, don't be in such a hurry!"

Song Shan said with a smile.

Fengnian has been involved in the storm of rumors, and no matter how it is whitewashed, it is impossible to completely eliminate the impact.

Eating imported and swallowed things, the first principle is to ensure safety, only safety, in order to eat at ease, even if there is only a little doubt, then consumers will not choose.

Historically, after the poisoned milk powder came out, half of the milk powder market disappeared.

Why is that?

That is, no matter whether those brands are poisonous or not poisonous, the people no longer dare to eat them.

They were scared.

It is better to give up than to take risks.

This is the standard that consumers have for food.

It is also the principle of the food industry.

Therefore, if Fengnian wants to come back in this matter, he must have a perfect story to shift everyone's attention from food safety and completely eliminate everyone's doubts about food safety.

This is also why Song Shan must wait until a target comes out before he starts to fight back, only if people take this responsibility, Fengnian can be completely picked out.

"Since the matter has come to an end, if we want to completely get rid of the influence, it is useless for us to just speak by ourselves, if we want to make trouble, it will be to the point of national discussion, and only with discussion can there be results!"

Song Shan said: "Public opinion, if you play well, it is a free advertisement, if you don't play well, you will lose everything, and now, we have to play public opinion again!"

"Public opinion?"

Wei Anqing admired Song Shan's courage very much, Song Shan's forward-looking way in doing things made her, a conceited, intelligent and talented woman, ashamed of herself, and in terms of vision, she couldn't reach this point

"Next, we buy advertisements, so that the whole Qinchuan is in the middle of discussion, put public opinion on the stage, public opinion, public opinion, the winner is positive!"

Song Shan took out an envelope from the drawer and said, "There are some photos in here, you should be able to use them!"

"Whose production line is this?"

Wei Anqing opened the envelope, looked at the photo, and asked.

This photo should be a production line of edible oil, the angle is taken candidly, it is not dirty and messy, but compared with the production line of Fengnian, it is not a little worse.

There is harm in comparison, the production line of Fengnian has spent a lot in terms of hygiene, and Song Shanli has spent countless amounts on it at any cost, and Wei Anqing didn't think there was anything special before.

But now a comparison, it makes her feel that the production line of Fengnian is too clean and tidy.

"Guess?" a smile rose slightly at the corner of Song Shan's mouth.

He hired someone to shoot it secretly.

"Healthy Food!"

Wei Anqing thought about it, and said.

"How did you guess?" Song Shan couldn't help but admire this beauty's reflexes.

"In Yongshi, the only one who sniped us in a grand manner was Ankang Food!" Wei Anqing said: "The listing of Ankang soybean oil, blatantly competing for our market, prying our sellers, if there is an enemy in the harvest year, it should be them, since Xiao Song always said that it is public opinion, public opinion must have antagonism, we are right, there will always be someone who will be wrong, Ankang Food has made a bird, not him, who else can be!"

"Clever!"

Song Shan clapped his hands and praised.

Wei Anqing's face was not smiling, and there was a touch of solemnity: "Mr. Xiao Song, there are many people sniping at us on the market, and Ankang Food is actually just one of them, but the scale of Ankang is too small, limited to Yongshi, the previous storm, Ankang alone, can't do it, I suspect even more that someone wants to cut off our road to a good year!"

"Do you have a clue?"

Song Shan didn't know that this person who secretly wanted to deal with Fengnian could not be a small person in the city.

Even if this storm of public opinion has the meaning of his connivance.

But the expansion is too fast.

There will be black hands among them.

"It could be Western Grain!" Wei Anqing said.

"Northwest grain and oil?" Song Shan gasped when he heard this, and squinted slightly: "Their family has a big business, how can they target us?"

It is a ministerial-level state-owned enterprise, and it is an enterprise cooperating with the Provincial Department of Agriculture, which has the ability to regulate and control the movement of the grain and oil market in the northwest.

When it comes to the grain and oil market in the northwest, Song Shan is most familiar with the grain and oil in the northwest.

"I heard from the people above that Western Grain should be ready to cooperate with COFCO to develop the grain and oil market in the Great West!"

Wei Anqing said: "COFCO's Fulinmen has been pressed by Arowana in the southeast, I heard that the southeast market cannot be opened, and there is Luhua in the East China market, so now we are aiming at our northwest market and preparing to open up the edible oil market in the northwest, which should be one of COFCO's strategies, if our grain and oil rise, how can they come in, since Xiliang is a partner, they will definitely sweep the ground for COFCO!"

"It seems that Sister An Qing has done a lot of homework!"

Song Shan's eyes were vivid, he looked at Wei Anqing's eyes brighter and brighter, how secret this news is, Wei Anqing's connections in the system are too strong, this public relations and advertising manager is worth it.

"I have to be worthy of Mr. Xiao Song's salary!" Wei Anqing smiled sweetly: "So I know a little bit about the wind direction above!"

"Xiliang has a big business, even if it is not specialized in edible oil, this is the market for edible oil, and they also have one or two percent of the share, we can't afford to provoke it!"

Song Shan pondered for a moment: "It's better to stare at Ankang to fight, he jumped out to harvest the market in Yongshi at this time, and naturally he has to take responsibility, count them unlucky, let's carry a target for us!"

"We get it!"

Wei Anqing took the envelope and nodded.

"Remember a principle!"

Song Shan instructed: "Since it is public opinion, let the people speak, we must not open our mouths randomly, just provide some clues for comparison, let them debate by themselves, I believe that the people's eyes are bright, who is better than whom, who knows in their hearts, and only the results of the debate between them can satisfy themselves!"

"Will it get out of control?"

"No!"

Song Shan said confidently: "Fengnian is very confident, in the northwest market, no one can do more standardized than our Fengnian in the manufacture of edible oil, more safety, more hygiene, as long as the comparison, we will become a positive image of public opinion!"