"Let me sleep again. Su Jian said a little unhappily.

Wang Xian smelled the smell of wine on her husband's body, frowned but couldn't figure it out: What bothered him, where was the sunny and handsome person before?

Although there is now a saying of the "seven-year itch", the two families are good, since she married Su Jian, she has never blushed, and no one envy her for finding a good husband.

Everything changed from the time he took a leave of absence without pay!

At first, when I saw him get a lot of money back from outside, I was still worried for several months, but after the initial excitement passed, I found that Su Jian's love for her and this small family was getting less and less.

And since he came back from Russia, he basically couldn't see his figure, and when he came back, he ran to Hainan for more than half a year, and finally if it wasn't for the persuasion of his little brother Qin Fan, it is estimated that he would not even see his last face.

Every day was frightened, and it wasn't until he opened a company in the provincial capital that Wang Xian felt that his heart was settled, and he lived an enviable life, but the good times didn't last long, and some bad rumors spread to his ears.

"Why are you here?" asked Su Jian as he sat up and rubbed his head, which was still a little dizzy.

I wondered in my heart that Wang Xian had never come to this place.

"Cancan went to grandpa's house, and I just stopped by to see if you were there. Wang Xian explained.

Su Jian was both weak and a little sorry for his wife, and he had been a little messy recently.

"Drinking with Lu Chong and them again?" asked Wang Xian as she sorted out her clothes.

"Hmm. ”

"I know that Lu Chong and they have played with you since childhood, but I still want you to get closer to your little brother......" Wang Xian persuaded softly.

"How do you get closer? I can't even see his figure now. Su Jian smiled bitterly, and secretly regretted that ridiculous night in his heart.

Since then, Qin Fan seems to have gradually distanced himself from him.

"Didn't he go to school?"

"I went to look for him a few times, but I didn't see him, and I heard Qianqian say that he is now in graduate school, and he has very few classes, and he is generally not in school. ”

"Then where might he be?" asked Wang Xian curiously.

Su Jian shrugged: "Who knows, it may be in my hometown, or it may be in Shanghai." ”

-------------------------------------------------

Qin Fan felt that it would be good for him to have a clone.

Thinking about Dong Min who is still in Hong Kong at home, although there are Sister Zhuang and Lao Li's friend's wife to take care of her, Qin Fan is still worried about it all the time.

The company's responsibilities were originally Li Xianzheng's external contacts, and Dong Min was managed internally, and since Dong Min went to Hong Kong to give birth, Qin Fan often flew to Shanghai to participate in the management. After taking over, I knew that Dong Min was not easy.

It's just that Lao Li and the employees of the company were a little dumbfounded when they saw Qin Fan refusing some health care product advertisers to go out one after another, and they had never seen a master who did not do business.

Lao Li knew his worries, and he was not easy to persuade him.

"What advertisement do you want to receive?" asked Lao Li privately.

"At least there is taste, there are ideas, and there are ......," Qin Fan said but didn't want to continue. I opened an advertising company in my previous life, and after working for a few years, I saw a foreign report that said that the life span of advertising people was only more than 50. Coupled with other reasons, the company was shut down within a few days.

"If you think beautifully, those advertisers will not look for those multinational companies, but will also look for some established companies in Shanghai; the existing advertisers are also attracted by your advertisements for turtle essence pills and coconut island wine; you are good and turn away customers!" Li Xianzheng couldn't help but nag two sentences.

Listening to Lao Li's nagging, Qin Fan turned the teacup thoughtfully: Before the nineties, domestic advertisements were basically selling-style advertisements, and in the nineties, there were nostalgic and family affection, but this is very different from the level of foreign advertising.

Many advertising companies in Shanghai basically have only envy of Ogilvy Advertising Company, which was originally established in 91 years, only has a team of 20 people, but their customer * account name * list has included Unilever, Volkswagen and other multinational companies.

In the early 90s, there were few educational institutions in China that trained advertising people, which led to a shortage of talents in advertising companies.

In addition, at this time, the cognitive bias of advertising people is that they think that those who engage in advertising can do this business as long as they can draw a few strokes. Do you know that a real advertising person must not only have professional knowledge, but also have different professional knowledge, such as psychology, marketing, industrial design, etc......

The advertising designers recruited by Dong Min only understand the content of graphic design, and when asked about other aspects, they either can't answer them, or they just talk nonsense.

"You, you, I think you should do everything as if you should be playing. Li Xianzheng thought about it, pointed at Qin Fan and said with a smile.

Since "730", Li Xianzheng has become more and more curious about Qin Fan, from the realization of the two of them to recently partner in stock trading, after the pile of things in his mind, only surprise and confusion were left in his heart.

Qin Fan smiled and didn't take his stubble, and he acquiesced to his statement, now the domestic advertising industry is the same as other industries, the foundation is poor, the foundation is thin, there are fewer high-quality talents, and it is not far to rely on individuals to die, any successful enterprise has a group of loyal and one-minded teams, without such a team, if you want to succeed, you want to catch up with mature foreign marketing, that's all!

Although I have many advantages over the current people, the thoughts and behaviors of the Chinese people are still stuck in a rigid and rigid way of thinking, and the pressure and impact brought about by the influx of foreign advertisements are ......

In the face of diversified advertising and marketing ideas abroad, let's take a look at the domestic advertising and marketing ideas that are all the rage:

Medal Law: Almost all products are dressed in the halo of "provincial excellence, ministry excellence, national excellence", and later the most fashionable is the "international gold medal" or "best-selling product". Case: At the end of 1993, eight companies in the beer industry in Zhejiang Province claimed to have won gold medals in various international fairs. At first, the media enthusiastically reported it as a supreme honor, but later it was overflowing with honor and turned into a joke.

Star Law: Spend tens of thousands or hundreds of thousands of yuan to invite singers, movie stars, and sports stars to a Chinese with a Hong Kong flavor, and swear to say: "I only use .....", "I only drink ......", "I only wear ......", if you can't afford to pay that star appearance fee, there are also more wonderful ways to come up with a more wonderful way.

Non-advertising law: At this time, there is a secret in the advertising industry, "the less you shoot an advertisement, the better the effect". Allowing ordinary consumers to "educate" consumers has become a very popular and effective kind of "empirical advertising".

For example, find a "Wang Dali" in Beijing, a "Zhang Meili" in Shanghai, and a "Ma Xiaoxiao" in Guangzhou, and then use different dialects to applaud your products together.

Case: A certain milk powder company once broadcast such an advertisement: a big-name host sat in front of the studio and read out seriously, "According to Xinhua News Agency and People's Daily, a certain baby milk powder is now becoming a new generation of products that are popular all over the country......"

------- 800 million of the 1 billion people used the ad as a news feed.

Borrowing a card to promote fame: When Ma Junren's "Ma Jiajun" was very popular, a health care product company in Hangzhou immediately registered the "Ma Jiajun" trademark, and then advertised it. Later, Ma Junren sued the court, and the reason for the general manager of the company was: Several leaders of our company are either surnamed Ma or belong to horses, or look like horses, why can't they be called "Ma Jiajun"?

In 1994, a research company in Beijing found that giving a product a foreign name would increase the effectiveness of advertising by four times. Therefore, it proposed, "If it is a township enterprise, it is even more necessary to change the name of the factory to Sino-foreign joint venture."

This method is very popular in the garment industry, and many companies in Wenzhou, Jinjiang and other places have changed their brands to awkward "European and American names".

Smarter people go to Europe to find some small family businesses on the verge of bankruptcy, buy their brands at low prices, and then go back home to vigorously show off their "100-year-old heritage, authentic pedigree".

Arabian Nights: Arbitrary exaggeration of product features is the inspiration for all advertisements. If you drink a certain kind of fruit milk, you will get 100 points in the exam; if you give a gift box of a certain brand, you will get a big project; if you tie a tie of a certain brand, your girlfriend who has changed her mind will immediately change her mind----- anyway, the advertisement is originally "say it or not, believe it or not".

Quick Demo: One of the best ways to impress consumers with 30 seconds of TV time is to do a demonstration. For example, a person with diarrhea runs back and forth between the toilet and the bedroom, and the effect is immediately apparent as soon as he takes a certain pill.

For example, indoor cockroaches are infested, and a spray of a certain insecticide will immediately "kill the pests", ---- as for whether the effect of the drug is really so fast, it is another matter.

Exaggeration: Throwing a watch off a plane, using a steamroller to press Simmons, running a marathon in leather shoes, giving a mummy a heart-saving pill, and shaving a gorilla's face with a razor......

Rare Raw Material Method: ......

When these advertisements are overwhelmingly put on the market, people who lack immunity and judgment for commercial promotion are tempted by them again and again, and the market is invested in a marketing drama directed by these "genius entrepreneurs" with a enthusiasm that exceeds expectations.

To sum up the above, it can be summed up in one word, which is the word "deception"!

Qin Fan thought back to all the things at this time, imagining that in the face of those deceitful spirits, he seemed to have to play.

----------------------------------------------

The door to the studio was opened, and a group of young and beautiful girls chirped out, it was the models who had just finished filming.

Qin Fan had no intention of catching a glimpse of Lao Li looking straight at the beautiful girls, and coughed lightly: "Brother Li, don't look down on your eyes." ”

Li Xianzheng reluctantly retracted his gaze, and smiled unashamedly: "It's good to be young, it's delicious, it's delicious!"

"It's okay if you want to eat, but you can't eat blindly in the company!" Qin Fan reminded.