At the end of last year, Jiagu signed an investment agreement with Nankai City on the planting and processing of Xianming rice, and this year's planting area of Xianming rice reached 1.5 million mu – about half of the city's arable land. Look at 1 gross 2 lines 3 Chinese net

The cooperation model with Pucheng County is still adopted, and the government guides farmers to form cooperatives, Jiagu rice seedlings and technical guidance, and agrees to recall products.

Jiagu agricultural employees are also familiar with the road.

After the spring equinox, they sent Xianming rice seedlings from the Pucheng County cultivation base to more than 10 large-scale planting cultivated areas in the city to guide the cooperative members to plant.

And the most bitter thing is Qi Zheng.

He had to arrange multiple spirit arrays according to the planting area to ensure the growth of the "spirit array" rice.

I really want to break through to a higher realm as soon as possible, and I can expand the scope of the spirit array, so that I can do it in one step.

However, I couldn't rush here, so I could only rush to the city's various planting bases with tears.

By the time the rice was planted, it was mid-April.

At this time, the SARS epidemic had spread.

For a time, Banlangen was robbed like crazy, primary and secondary schools were completely suspended, the flow of people was controlled, and medical personnel were fighting on the front line......

In the face of the menacing epidemic, Qi Zheng has no choice. The ability to ensure the safety and health of family members and company employees is limited.

There is no major problem for the employees of Jiagu, but the development of Jiagu itself has been greatly affected.

The spread of the epidemic has affected the flow of people, capital and goods, and industries such as catering, transportation, and retail have been the most affected. Look.Mao.Line.Chinese.Text.Net

People are spending less money out of the house. Looking at Jiagu's product line, Xianming rice is good to say, the sales of high-end pork and wild fowl have declined to varying degrees, and Qingyuan beer is the worst.

Seeing that the peak season is about to begin, and now that the market is in a depression, don't be too desperate.

Qingyuan Beer has had a perfect start to the past year. It not only dominated the market of Minxian Province in one fell swoop, but also fought vigorously in the newly opened Yue Province and Jiangnan Province. At the end of the year, after the company's brewery report came out, the sales revenue reached 470 million, which is only half a year's income. Of course, due to the investment in mergers and acquisitions and marketing, it is in fact a loss.

But this is already very remarkable for a beer company that has only been in business for half a year.

Originally, this year was going to go to the next level, but now, an epidemic has disrupted the entire plan of Qingyuan Beer.

......

"Now is the opportunity!" He Changchuan, the person in charge of Qingyuan Beer, who rushed back to the headquarters, said to Qi Zheng.

"Affected by SARS, beer consumption across the country is now at a low ebb, and everyone is sad. He Changchuan was bright, "But the saddest thing is the small and medium-sized factories in those places." ”

"The current beer industry is already an era of playing capital and strategy. Industry giants can survive the trough with their volume, and it will be difficult for small players to survive. ”

"Our Qingyuan Beer in Jiangnan Province and Yue Province is inseparable from Huayan Snowflake and Budweiser. The beer market in these two provinces has always been a battleground, and all three have adopted a strong intervention method, using high-cost marketing and large-investment channels to occupy the terminal market, and comprehensively squeeze the living space of local brands. ”

"Those local beer companies often have limited financial strength, and in the vicious competitive environment, they can only lose, their market share continues to shrink, and their profits decline or even losses. Now that we encounter this external environment, the time for a major reshuffle has come!"

From He Changchuan's words, it is known that Jiangnan Province and Yue Province are among the top three beer consumption markets in the country, and the major beer giants have already started a game in the two provinces.

Qingyuan Beer spent money to acquire two local brands last year, opening the door to enter the market of the two provinces. Relying on large-scale acquisitions and almost crazy marketing, Qingyuan Beer has accelerated its layout in the two provinces.

"Yan Beer and Qing Beer are not far behind, and they have both made gains in the two provinces. But the most important thing is capital capacity. We, Huayan Snowflake, and Budweiser can all endure long-term losses in expansion and acquisition with capital, while Yan Beer and Tsing Beer have no choice but to shrink the front once their profitability declines, and watch the three of us expand and drive straight into the acquisition. He Changchuan said calmly.

Qi Zheng smiled secretly in his heart, in fact, it was to see if there was a father behind him, and the three families supported by the father of the owner would have the confidence to despise the other two.

However, Qi Zheng also understood He Changchuan's thoughts, he just wanted to take advantage of the trough period of the whole industry to expand against the trend, integrate mergers and acquisitions, reduce local brands, and occupy a larger share.

He Changchuan continued, "This year, the pace of expansion of other beer giants has slowed down, and I think we should not only not relax, but seize the opportunity of this market decadence and completely gain a foothold in the two provincial markets. ”

Qi Zheng admires He Changchuan's aggressiveness very much, being greedy when others are afraid, and being a retrograde in the market is a very rare thinking and courage.

"What do you want the head office to do for Qingyuan Beer?" Qi Zheng asked.

He Changchuan was in high spirits: "It is best that the head office can lend a sum of money to Qingyuan Beer for expansion, because in this short trough period, I am afraid that it will be too late to find a bank loan." In addition to acquiring several local breweries, I also wanted to integrate marketing channels. ”

"In the future, I only want to maintain a three-tier relationship, namely Qingyuan brewery, regional distributors and retailers. This not only reduces the number of people who share the profits in the middle, but also helps to strengthen our brand image with stronger service efforts. ”

"Actually, I would like to learn from Budweiser and build a digital distribution system so that I can keep track of the sales volume of every retail outlet and every package. In this way, there is a good infrastructure for the development and execution of various marketing plans......"

Qi Zheng thought about it for a while, borrowing funds is not a problem, and the head office can provide ammunition for Qingyuan Beer, but he is worried about another point.

"Lao He, I know you are expansionist. But I don't think you can just scale up and merge blindly. ”

"It is necessary to take into account the problems of employees, the problems of technological transformation of enterprise production technology, and the problem of brand integration...... It only makes sense to be strong while being bigger. Otherwise, it is better to develop in a down-to-earth manner. ”

Qi Zheng is not a blow to his confidence, but domestic enterprises actually have a relatively weak ability to integrate external resources, and Qi Zheng hopes that He Changchuan can pay attention to this.

In this regard, He Changchuan said solemnly, "I understand, Mr. Wang also reminded me so." I will consult with Mr. Wang, who has a lot of management experience in this area. ”

Qi Zheng was relieved to hear that Wang Yuye also paid attention to this. Wang Yuye's management integration ability is unmatched in Jiagu, and since he has intervened, there is no need for Qi Zheng to say more.

"Still, boss, I think there's another point that can't be overlooked. Only high-quality beer can increase customer loyalty and win market share. I remember you said that you can further improve the quality of Qingyuan beer, and then there will be no follow-up, boss, you won't forget, right?" He Changchuan finally teased.

Qi Zheng smiled when he heard this, "I really haven't forgotten this, and I also have a goal, you wait and see!"

......