There are some realities, but if you don't compare them, it's really sad to compare.

After Jiang Jie, the company's ranch breeding expert, was in a hurry to give feedback on what he had seen and heard in the Jiagu Dalat Grassland Ranch, Pan Kanghuai, chairman of Yili Group, was shocked.

"Jiagu's improved new breed of cows is really doing well?"

Jiang Jiejun said without hesitation: "Don't be afraid to say it directly, Pan Dong, in my opinion, even if the Jia-line Holstein cows are compared with the best foreign cow breeds, they are not inferior." Whether it is production performance, feed remuneration, or body shape, it can be regarded as the world's top dairy cow breed. ”

Pan Dang raised his eyebrows: "Jia Holstein cows?"

Jiang Jiejun explained: "The expert group unanimously agreed that the improved breed of Jiagu has been distinguished from the large breed of Chinese Holstein cows, and because it is bred and improved by Holstein cows, everyone calls it 'Jiagu Holstein cows'. ”

Ah, there's an exclusive name?

Pan Danghuai resisted the urge to slap the table. Yili Group's investment in variety improvement has long exceeded 100 million yuan, and if there is no result, it will definitely wipe out Jiang Jiejun's efforts; but to say that it has met expectations is also self-deception.

If there is no comparison, it is still a bit interesting - although Yili has long relied on the introduction of dairy cows from abroad, Yili's selection criteria are from body shape, limbs and hooves, health index and other indicators, and even dystocia coefficient, etc., all of which are the best of the best. After the careful breeding of the group's breeding team, Yili's high-yield dairy herd is definitely the best in China.

But if you compare the "fairy cow" of Jiagu Dairy...... Pan Danghuai endured and endured, so he didn't complain in front of Jiang Jiejun that the group's breeding team was "all eating dry rice".

Jiang Jiejun didn't know what to say, but what could he say? Everyone knows that dairy cow breeds are slow to improve, have a long cycle, and require indispensable luck -- like Jiagu, they have bred their own high-yielding and excellent breeds as easily, and for so many years, it has been such a wonder.

"Do you think it's necessary for us to bring in the Holstein cows?" Pan Kanghuai calmed down, thought for a moment, and asked.

"What do you say?" Jiang Jiejun asked rhetorically.

Pan Danghuai showed a helpless wry smile, yes, why is it not necessary?

Just looking at the milk production, a Jia Holstein cow is at least worth two ordinary Yili cows, what kind of competitiveness is this?

If you don't have a chance, you have to do everything possible to find opportunities to narrow the gap, and now that Jiagu has opened up the opportunity, it is almost difficult to refuse.

But Pan Danghuai frowned: "Why is Jiagu so generous, willing to give up such an advantage?"

When Jiang Jiejun heard this, his expression was really a little strange: "...... They said that the reason was because the boss of Qi was not used to the new national standard of the dairy industry......"

......

"That's right, I'm just not used to the new national standard!" Qi Zheng witnessed Dalat Grassland Ranch winning the "National Good Agricultural Certification" without any suspense, and undertook the construction of the National Key Laboratory of Dairy Cow Genetics, Breeding and Reproduction. When talking to Yang Ye and Xia Guoliang about the new national standard for the dairy industry announced a few days ago, he said bluntly.

Not long ago, the Ministry of Health officially formulated a new national standard for the dairy industry, reducing the protein content from 2.95 grams per 100 grams in the original standard in 1986 to 2.8 grams, and the total number of colonies per milliliter of milk has increased from the original 500,000 to 2 million.

As soon as the new national standard came out, it poured a scoop of hot oil on the current domestic dairy chaos.

The chairman of the Dairy Association openly bombarded: "In the past, China's milk quality standards were not high in the world, but now after 25 years of development, the level of science and technology has improved, and the economic life is better than before. The EU is 100,000, Denmark is 30,000, such a new standard will be more open to the standards of China and developed countries, which can be called the worst standard in the world, and is the shame of the world's dairy industry!"

The opposing view is: "The new national standard for dairy products is in line with China's national conditions - 70% of our country's dairy cows are raised by individual households." The protein content of milk produced in most parts of the north is less than 2.95. What will happen to this problem? If it is implemented according to higher national standards, it will cause seventy percent of dairy farmers to kill cows and dump milk. ”

All of a sudden, the two sides argued. Unable to distinguish the truth of the facts, and still entangled consumers in it -- what is the quality of China's dairy products, and where should China's dairy industry, which is riddled with holes, go?

As the leader of the domestic dairy industry, the silent Jiagu Dairy is undoubtedly the focus of attention of all parties.

"There were a lot of media outlets that wanted to interview me, but I politely declined. Judging from the current situation, it is better to be still than to be still. Yang Ye, the person in charge of Jiagu Dairy, shook his head and said.

In fact, Qi Zheng's view is the general view of Jiagu on the new national standard - I can't get used to it!

Although the new national standard is after careful research, the Ministry of Health and the Ministry of Agriculture invited experts from all walks of life and a number of dairy enterprises such as Jiagu Dairy, Yili, Mengniu, and Guangming to fully demonstrate and formulate. However, the high standards of Zhang, the owner of Jiagu Milk, can't resist the word "national conditions" after all.

Qi Zhenghe smiled: "The poor breeding environment of free-range farmers is a 'national condition', the production conditions and interests of enterprises are also 'national conditions', and the health needs of the people are even more 'national conditions'." With so many 'national conditions', which 'national conditions' should be respected by dairy standards?"

As a result, after the coordination of the interests of all parties, dairy farmers are represented, consumers are ignored, and only enterprises benefit steadily!

The problem is that consumers lose their voices in the process of gambling and will eventually choose to "vote with their feet".

"Product quality standards should be centered on the health needs of the people, rather than the interests of the industry, which is the 'national condition' that should be respected. However, the introduction of the new standard has actually regressed the industry, so that consumers' confidence in the domestic dairy industry has been hit hard again, falling to the bottom, and the pattern of damage to the entire industry has been formed. Yang Ye sighed.

Xia Guoliang also sighed: "What is this called!"

Although they have recently been in the Dalat Ranch breeding base in the northwest, Xia Guoliang is not blind to this year's dairy chaos.

Especially on the Internet, the negative effects of the debate about the new national standard are also multiplying - "Who should I trust?", "Drinking low-standard milk is not as good as plain water!", "This industry is too messy!", and so on.

Among the three, Qi Zheng is the calmest: "It's right not to be interviewed. The new national standard has been set, although we are not used to it, but now it is better to do it!"

"Honestly, I prefer bottom-up change. We are grassroots like Jiagu, and we are still better at promoting the industry from the bottom ecology!"

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