When Wu Jun went up to the second floor.

The door to the conference room just opened.

A group of salesmen came out of the conference room, still discussing the content of the meeting just now.

"Mr. Wu is good. ”

"Mr. Wu hasn't seen you for a long time. ”

After ordinary people saw Wu Jun, they greeted each other.

"Is Mr. Cai still inside?" Wu Jun asked one of them, pointing to the door of the conference room.

"Yes, Mr. Cai and Director Xu are there. ”

"Okay, thanks. ”

"Mr. Wu is too polite. ”

Wu Jun asked and then raised his legs to enter the conference room.

As soon as I entered the door, I saw Cai Diheng sorting out documents, and Xu Shucai smoking in the window.

"Mr. Wu, when did you come back? Cai Diheng heard the footsteps, looked up and saw Wu Jun, and took the initiative to say hello.

Xu Shucai was caught smoking cigarettes, and when he turned around and saw Wu Jun, he looked slightly embarrassed, put his hand back, and quickly extinguished the cigarette butt in the ashtray on the windowsill.

"Jun, have you eaten? Xu Shucai smiled awkwardly and greeted aloud.

Xu Fei stayed at Wu Jun's house for more than a week during the Chinese New Year, and Wu Jun went to her house for another night.

Although they have not yet proposed marriage, the relationship between the two families is already tacit.

Let his future father-in-law call himself Mr. Wu, Wu Jun was awkward when he heard it, and he changed his words during the Chinese New Year.

"I just came back today, so I'm fine. After Wu Jun and Cai Diheng greeted each other, they raised their legs and walked to Xu Shucai at the window, "What is Uncle Xu doing so restrainedly, come to smoke." ”

Wu Jun stepped forward to give Xu Shucai a cigarette, and the two stood at the window to swallow the clouds and spit out the fog.

"Mr. Wu, you came just in time, and I just have something to report to you. After Cai Diheng finished sorting out the documents, he also came to the window.

Wu Jun shrugged his shoulders and said: "You coordinate with Uncle Xu on production, and you can just watch on sales, you know, I rarely come to the company to show up." ”

"I really can't do anything about this. Cai Diheng smiled helplessly and said, "If you don't come today, I'm going to call you to report." ”

"Did you encounter any problems?" Wu Jun asked.

Cai Diheng said truthfully: "Indeed. ”

"Sit down and talk. Wu Jun waved his hand, and the three of them sat back down at the conference table.

After Cai Diheng sat down, he took out one from a pile of documents on the table and handed it to Wu Jun: "Mr. Wu, please take a look, this is the quarterly report of sales analysis in each region." ”

Wu Jun took the document, looked at it carefully, and after looking at it for a while, he saw the problem.

This quarterly analysis report records the sales of Junheng 998 in various regions.

The first quarter of this year is coming to an end, and the sales of Junheng 998 are around 100,000 bottles.

Among them, most of them are in the urban area of Shimen, and some are in Pingshan, Wu Jun's hometown.

Wu Jun also saw sales in the Kyoto market, but the sales volume was less than 10,000 bottles.

"The sales in Pingshan area were all completed by Mr. Chen, who was signed by Mr. Wu, and there was also the help of the county leadership team to promote it. Cai Diheng explained on the side, "The county attaches great importance to our winery, and has given a lot of resources and free publicity. ”

"In the early promotion of Shimen City, the Dong Zong of Shimen Inn gave great support and help, and the sales of Junheng 998 were normal in Shimen area. ”

Wu Jun listened to Cai Diheng's report while analyzing it in his mind.

That is to say...... Our Junheng 998 won't work when it leaves the Shimen area?" Wu Jun raised his eyes to look at Cai Diheng and asked, "Have you analyzed what caused it?"

"We just had a meeting to discuss this, the main issue, and I feel that there are two aspects. Cai Diheng paused after speaking.

Wu Jun nodded and said, "Go on." ”

"One is popularity, the other is price, and these two can actually be summed up as one. Cai Diheng said, "Junheng 998 is positioned as a high-end product, and the price is on par with Moutai Wuliangye, but there is still a big gap between it and the two in terms of fame and advertising." ”

"Overall, due to the impact of price and popularity, Junheng 998 has a low market acceptance outside the Shimen area. ”

"What about the results of the meeting?" Wu Jun asked.

Cai Diheng said: "Increase visibility, and reduce ......"

"The price can't be lower," Wu Jun waved his hand and interrupted without waiting for Cai Diheng to finish speaking, "This price is the threshold for squeezing into the first-line brand, and the price reduction is out of qualification." ”

"Besides, even if it is reduced by one or two hundred yuan, it will not work, and those who are willing to spend seven or eight hundred yuan on liquor do not care about spending another one or two hundred yuan. ”

"I have the same idea as Mr. Wu, and I mean to start with increasing visibility. Cai Diheng was not at all unhappy with Wu Jun's interruption, but had a feeling that a hero had seen the same thing, and glanced at Xu Shucai, who was sitting next to him.

"Ahem......" Xu Shucai took a puff of cigarette on the side, looking slightly embarrassed, he advocated lowering the price.

Wu Jun asked Cai Diheng: "What are your plans next?"

Cai Diheng said confidently: "If you start from the popularity, it is nothing more than a title show, inviting celebrities to endorse, implanting film and television advertisements, etc." ”

Wu Jun thinks about it, the winery should also invite a celebrity to endorse.

The aroma of wine is also afraid of deep alleys, and this truth has been felt by Wu Jun in the process of selling Hongyun rice.

Junheng 998 just went on the market, and he wanted to wrestle with the eldest brother and the second brother, and this link was indispensable.

"Then do what Mr. Cai said, how much money is left in the company's account, is it enough?" Wu Jun asked Cai Diheng.

Cai Diheng nodded and said, "There are still about 40 million in the company's account. ”

Wu Jun said: "If it's not enough, come to me to apply, this money can't be saved, the higher the popularity, the higher the sales volume, and the money will be earned back sooner or later." ”

Xu Shucai listened to it for a while, and obediently took tens of millions of dollars to advertise, his son-in-law is really generous!

Cai Diheng asked: "If you ask celebrities to endorse, does Mr. Wu have a favorite candidate?"

There is a saying in the industry:

"When a brand chooses a spokesperson, it is often more stupid than a stupid white sweet looking for a partner."

A slightly famous star may have dozens or hundreds of endorsements.

Consumers can't remember which brand the star is the spokesperson for.

And the theory of "taking advantage of the situation" and "empowering" to choose spokespersons is still creating new "silly white sweet" customers.

Wu Jun really has little experience in choosing a spokesperson, probably the legendary "silly white sweet", or, "people are stupid and have a lot of money".

Wu Jun said: "This is better to find a professional endorsement economic company, according to the company's product positioning to agree." ”

Cai Diheng said with a smile: "I have a friend who is a celebrity endorsement agency, and I have already done a professional analysis with him in private. ”

Wu Jun said with a smile: "Mr. Cai, this is really a rainy day, since you have already done an analysis, don't hide it." ”

Cai Diheng said: "Mr. Wu, what do you think of Guo Fucheng?"

Wu Jun: "......"

Uncle, are you sure you're not afraid of sycophants?

Cai Diheng smiled and said: "By the way, Mr. Wu, it just so happens that Guo Fucheng himself is in Shimen, and he has a concert in the gymnasium tonight." ”

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