What movie is The Lego Movie?

is called a children's fantasy blockbuster, but it is actually a "plot extended version" Lego magic bricks with goods commercial.

Sounds ......

But the actual effect is not bad!

The highest level of advertising is not to arouse consumers' "desire to shop", but to make them have the idea of "don't buy blood loss" and "don't buy sorry xx".

It's clear that the film did it!

After watching this film, many parents instantly have the guilt of "not buying Lego bricks" and "not supporting children to play with Lego bricks" is to stifle children's creativity and nature.

Driven by this guilt, within two days of the release of "The LEGO Movie", [LEGO Magic Bricks] has reached the top of the best-selling list of the PD Mall!

It's just online, and it's offline!

As the largest offline channel, Lego magic bricks are in short supply, with new products sold out in an average of 5 hours when they arrive, and stores around the country are out of stock one after another.

Lego is in pain and happy!

The pain is due to the lack of supply, the production capacity of Lego magic bricks cannot keep up, and the most painful thing is that you can't make money.

Happiness is naturally because of making money!

"The Lego Movie" was released for just three days, and the box office has not yet returned to its original cost, but the derivatives have made a lot of money. It is not clear how much it earned, but a rough estimate is not less than 500 million......

Lego, as the investor of the film, is quite satisfied with this result. But Yan Tao, as a director, is not in a very good mood.

This box office is terrible!

Although derivatives are selling very well, Yan Tao is not an investor. As a director, he pays more attention to the box office trend of the film.

From the current point of view, the future of the Lego movie is not optimistic......

The box office on the first day was 11 million!

The next day's box office was 18 million!

The total box office in the first three days of release was 42 million!

This box office result must be a big surprise for a small-budget film. But the problem is that "The Lego Movie", with a total investment of more than 100 million, is not a small-budget film.

It's a big production......

With an investment of over 100 million yuan, counting the investment in publicity and promotion, the box office must break at least 300 million to return to the cost.

Judging from the current box office trend, it is not a big problem for the box office to break 100 million, but 300 million is really hanging. I don't count on it at home, so I can only hope for the overseas box office.

"It's okay!"

Seeing Yan Tao with a sad face, Meng Lang smiled and comforted: "The story of the Lego movie is in the style of European and American fairy tales. It is very supportive of the domestic unpopularity, and there are European and American markets!"

"I hope so!"

Yan Tao is not very confident, after all, Huaxia is the home field, and even the home box office is so poor, can the overseas box office still go against the sky?

Fortunately, derivatives have paid off.

If derivatives don't work, Yan Tao really doesn't know how to face Mr. Meng.

......

Towards the end of the year, everyone is busy.

Yan Tao was busy running propaganda, spending half of the seven days a week on the plane.

Not only did I have to fly all over the country, but I also had to take the time to sort out the project plan and prepare for the upcoming Severn OV commemorative trilogy.

Ma Teng was busy selecting actors for "Godzilla" and communicating with director Li Wanbo about the details of the work. At the same time, he also has to hold a planning seminar for "Alien Girl 2......

All in all, it's very busy!

Chen Huan couldn't be idle, and the group had a lot of affairs at the end of the year. As the president, he not only has to give the year-end bonus standards of each department and subsidiary, but also has to undertake the preparation of the "PD Carnival".

Meng Lang was a little more relaxed.

He doesn't have to worry about the affairs of the group, he just needs to take a good picture of Nava.

But it's not easy!

Nava's core weirdo [Oxer] belongs to the "virus infection" set in the setting. At different stages, the eyes change color.

Green eyes at first!

If the emotions are too high, or if the host is abnormal, the eyes will turn red. According to Cold-Blooded Vic, Oxer seems to be able to extract virus samples from his spine only when he is "red-eyed".

Of course, this setting is also unreliable.

Major tokusatsu companies like to eat settings, and Aofei is no exception. The change of eye color can only mean that the strength has become stronger.

This setting inspired Meng Lang.

There are so many Oxers who appear in the play, why don't you make good use of the setting of "eye color" and divide them into strength levels?

As the saying goes, when the boss has a mouth, the employee breaks his leg......

In order to achieve the effect that the boss wants, the props team carried out a round of large-scale transformation and upgrading of the eyes of the Oxer holster.

What retrofit upgrades?

, of course, it's a light bulb!

The previous Oxer holster could emit light with the eyes, but it did not support RGB lighting effects. And after this upgrade, the leather case has been replaced with cool colorful LED eyes.

RGB accessories are known to boost performance by up to 30%!

Used in the field of leather cases, although RGB eyes have not brought a significant increase in performance, it has brought a visual shock.

Meng Lang's idea was simple.

The "Abnormal Beast" of the Light and Shadow Armor and the "Nether Demon" of the Xingtian Armor, except for the cadres and small soldiers, there is no particularly obvious "level difference".

Even if it is a cadre, the holster is not much different from a creep!

Other words......

The two weird minions and the two weirdo cadres stood side by side, and the audience couldn't tell who was strong and who was weak, let alone who had a high status and who had a low status.

That's not good.

Take the well-known villain organization [Repair Card] in the "life-size special effects" industry as an example, can the audience tell the level of strength and status at a glance between the fighters and cadres of the repair card?

So, he intends to create differentiation.

Oxer's holster design is not easy to modify, so start with your eyes.

Design different colors for them!

Green, red, purple, black!

Green Eyes is the "Original" Oxer, which has not evolved and can be seen as a miscellaneous fish creep.

Red is "Advanced" Oxer!

In the red-eyed state, Oxer can burst out with combat power far beyond that of the "green eye". Divided by strength, it can be regarded as a "small cadre".

Purple eyes are "premium" Oxer!

Oxer of this level may not be as strong as some "red-eyed" Oxers, but his status is much higher than that of ordinary Oxers. For example, Ma Lingling, Ma Qingshan, Ke Sheng and others are very suitable for purple eyes.

And finally, the "black-eyed" Oxer!

This color represents the king of Oxer. Not only is the status lofty, but the strength is also well-deserved first.

This kind of renovation is very audience-friendly.

If more than one Oxer appears at the same time, the strength and status can be seen at a glance, and they no longer have to guess.

Speaking of which......

There is also a special setting for Oxer. That is, after being defeated by the armored warriors, it does not disappear, but returns to its original state.

Therefore, even if Ma Qingshan and Ke Sheng become Oxer, it will not affect them to become armor summoners!

The same goes for Ma Lingling.

However, she was more miserable, Ma Qingshan and Ke Sheng were summoned by armor, Duanmuyan didn't dare to gossip, only she was scolded.

For this reason, he also left behind the classic of "one day is Oxer, you are Oxer all your life", which is sympathetic.