Chapter 77: Strategy
The city government does not have a controlling stake in Qingyuan Brewery, but its influence is not small.
This is also a normal ecology in China. In general, the official naturally occupies a strong position.
The merger and acquisition is also driven by the will of the city government.
The three coincidentally chose to acquire 100% of the shares of Qingyuan Beer - no one wants to have an extra mother-in-law who can point fingers at any time.
As Qi Zheng expected, after the first round of offers, Budweiser was the first to exit.
Jiagu and Huayan Snowflake tacitly offered 60 million yuan for the wholly-owned acquisition in the first round. Faced with these two companies that seemed to have deep pockets, Budweiser wisely withdrew from the competition. Again, Qingyuan beer is not up to the standard that Budweiser is bound to achieve.
The final selection meeting for the acquisition will be held in three days' time, at which time the city and the management will vote to select the partners.
Of course, if the vote in favor of the takeover does not exceed 50%, it is difficult to say whether to negotiate again or give up.
The Jiagu acquisition team met again to exchange relevant opinions.
Wang Yuye was the first to say: "I have been in contact with the city government, and they are obviously fed up with the declining Qingyuan Brewery, so they hope to put the Qingyuan Brewery in the hands of a reliable acquirer." We have strong financial strength, but the foundation is much worse than snowflakes. ”
Everyone understands Wang Yuye's subconscious meaning, if you compete according to the conventional model, Hua Yan Xuehua's advantage is too great, and Jiagu is almost lost.
Qi Zheng was noncommittal, he looked at Zhang Zehong.
Zhang Zehong said slowly: "The shareholding management of the brewery is somewhat interesting. At present, they are divided into two factions, one group hopes to sell the depreciating equity in their hands as soon as possible, and the other group is headed by Luo Ding, the old factory director, and there are still quite a few people. They are very ambivalent, knowing that the brewery is now on a downward slope, but they are reluctant to give up years of hard work, and they are always reluctant to buy. ”
Qi Zheng heard the meaning and asked, "The old factory director has a lot of influence in the brewery?"
Zhang Zehong nodded: "Qingyuan Brewery has reached the peak under the leadership of the old director. Therefore, although he has taken a back seat, his prestige in the factory cannot be ignored. In particular, the middle management is the most supportive of the old factory director. But he has a bit of a temper and is not easy to deal with. ”
"So we have to make sure that we have a majority in favor of the takeover, and we have a majority in favor of the takeover, so that we can be considered truly successful. ”
Legal Shen Shixing frowned slightly: "Now that both of us have the same offer, if Xuehua raises the price significantly, how will we deal with it?"
Qi Zheng shook his head: "Xuehua will not raise the price suddenly, including us." In the final analysis, the value of Qingyuan Beer is there, that is, no matter how strong the capital is, there is no point in spending it on it. Moreover, whether we or Xuehua take over the brewery, we will inevitably invest in replacing production lines and building new factories, and follow-up marketing is even more important. As long as the person in charge of the other party is not stupid, he will not fight a price war with us. ”
It can be seen from the first round of quotations that in addition to Budweiser, which plays soy sauce, both sides tacitly believe that the approximate market value of the brewery is about 60 million, and the second round of quotations may increase slightly, but it will definitely not exceed too much.
And although Xuehua has a big family, correspondingly, they are more restricted than Jiagu, who Qi Zheng can make a decision in one word.
Wang Yuye also nodded in agreement: "So the final influencing factor is not in the price." The city government is undoubtedly most concerned about profits and taxes, and only when the brewery is well developed can it obtain large profits and taxes, and our score in this regard may not be as good as that of snowflakes. Most of the shareholding management may be more concerned about the brand itself, which we undoubtedly have an advantage over Xuehua. ”
Qi Zheng said with a smile: "I'm afraid Xuehua didn't expect that the first round didn't knock us down." ”
After thinking about it, he said seriously: "We still have a two-pronged approach. Although we are at a temporary disadvantage on the part of the city government, we will show them our financial advantages later, at least locally, we are more willing to invest than snowflakes. In the future, whether it is to update the production line or build a new factory, we can promise that Qingyuan Brewery will still land in Quanzhou. ”
"On the management side, we need to reach out further, whether it's asking for money or keeping the original brand, we can satisfy them. It is important to emphasize that we are new to the beer industry, and we are not all the way to the snowflakes. We can grow the brand of Qingyuan Beer, but snowflakes will always be snowflakes. ”
"Time is tight, everyone has to be nervous. Snowflakes may look down on us, but we must not despise them......"
......
The meeting ended quickly, and after the meeting ended, Zhang Zehong did not leave, he waited for everyone to leave the conference room, and then looked at Qi Zhengdao: "I think even so, we still can't occupy an absolute advantage." ”
Qi Zheng frowned, this was also what he was most worried about, Jiagu was too far behind Hua Yan Xuehua.
How can the city government and management abandon the snowflakes and choose Jiagu?
"What do you think?"
Zhang Zehong took out a piece of information, handed it to Qi Zheng, pointed to the photo on the top, and said, "I investigated the acquisition team of Xuehua and found a very interesting thing. ”
Qi Zheng picked up the photo and looked at it, opened the information again, and said with emotion: "Tut-tut, this guy is really amazing, after coming to Quanzhou, it's just a night and night." ”
Zhang Zehong said with a smile: "This person is Wei Donghu, the leader of the snowflake acquisition team, an old pervert. I think we can start with him. ”
Qi Zhengyi raised his eyebrows, "What do you want to do?"
Zhang Zehong smiled mysteriously and said, "Don't worry, I'm still measured." I was thinking, even if we can't add points to the city, then we have to let the snowflakes lose points from the city. You know, sometimes it's more about respect at the city level. ”
Qi Zheng motioned for him to continue.
He smiled, lowered his voice and said, "Zhong Huazhi just happened to know some characters in Quanzhou who were at the junction of black and white, and their mouths were very tight, they must have a way." That's what I want to ......."
Qi Zheng listened carefully to Zhang Zehong's words, and was really a little surprised.
No wonder this kid in his previous life was able to mix his head, it's really too yin.
But...... I like it!
Qi Zheng has never been a person of moral purity.
As long as it is not a blatant violation of the law, some unconventional means will be used.
Qi Zheng was silent for a while, and told Zhang Zehong: "You have to be cautious, you must not put yourself in it, the price is easy to discuss, but things must be done beautifully." ”
"I understand. With Qi Zheng's permission, Zhang Zehong was confident.
Seeing that Zhang Zehong didn't get up, Qi Zheng pouted, "What, what's the matter?"
Zhang Zehong smiled honestly, "What I said is unpleasant, I call it strategizing." ”
Hehe......
"In fact, the key figure in the management of the brewery is the old director Luo Ding, and in my opinion, he is not invulnerable. Zhang Zehong did not delay and continued to sell his ideas.
"The old factory director himself may be just without desire. However, China's affairs are nothing more than human feelings. He always has relatives and friends, and relatives and friends always have needs. These people can always lead out multiple channels, as long as there are some sugar-coated shells, someone will lead the way. ”
Qi Zheng measured his meaning, "Listening to your tone, have you found your target?"
Zhang Zehong was a little proud: "I learned that his brother-in-law once had a great kindness to him. Now the brother-in-law's son wants to go abroad, but there is no way. I asked Liam in the United States, this is just a piece of cake, we might as well send sugar-coated shells from this and indirectly take down the old factory director. ”
Zhang Zehong's suggestion showed Qi Zheng another way.
Qi Zheng was really impressed by Zhang Zehong.
This guy is inconspicuous, but he has done so much work in private, and he seems to be at ease.
I can't help but feel a little emotional, some people are really born to eat the bowl of rice in public relations.
There are many people in the world who want to drill camps, but they don't have strong analytical skills, and they don't have excellent coordination skills to connect all relevant personnel together.
We must be naturally good at knowing and reasoning, so that people cannot refute it, and at the same time, we must be especially good at moving things with emotion at the same time, and establish friendly relations with others with human feelings.
Qi Zheng felt that this kind of thing was basically foolproof if it was handed over to Zhang Zehong.
"Then do what you want. You go to Brother Wang to cooperate, and you can do it both ways. The problems that can be solved with money are not a problem at all, and there is no need to worry about money, I will carry it out. Your task is to coordinate the division of labor and find the key to solving the problem. ”
"Well, you see, I'......m familiar with this kind of thing," Zhang Zehong said with a joking smile.
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