The failure of AB InBev's acquisition of Qingyuan Beer means that both in the Chinese market and the global beer market will become full-fledged rivals.

The news of "becoming one" has not yet dissipated, and the smoke of gunpowder is gradually rising.

Under the current situation, the two sides are afraid of each other.

Needless to say, Qingyuan Beer has a unique "ice source" hop resources, and AB InBev is the "shadow of the famous tree" - this is a world-class giant with a strong distribution network in the beer industry in the West, Asia and northern Latin America, and its influence on the global beer industry is everywhere.

Qingyuan Beer, which wants to break into a new market, will inevitably have to compete with AB InBev in all aspects.

Jiagu has been mentally prepared for the confrontation between Qingyuan Beer and AB InBev, but he didn't expect this confrontation to come so quickly!

——Only half a month after Qingyuan Beer officially rejected AB InBev's acquisition offer, Qingyuan Beer was suppressed by industry bigwigs.

"Our beer investment project in India has been halted? Why?" Qi Zheng was a little unable to react when he heard He Changchuan's report.

"The Indian side said that the 'Ice Source' series of beers we are going to put into production have safety risks and have not passed the local food certification......

"!" Qi Zheng scolded, seeing He Changchuan's clear expression, he immediately reacted, "We are being targeted? is it AB InBev?"

He Changchuan pursed his lips and said: "It is the main promotion of AB InBev, and the promotion of Kingfisher, India's largest beer brand. We have food safety certification for 'Ice Source' hops in major markets such as the US and the EU, but we also need to do the relevant certification locally in India......"

Qi Zheng wanted to laugh a little - when did India not even worry about the food safety certification of the United States or the European Union? This is obviously deliberately embarrassing.

The point is that AB InBev, which has long entered the Indian market, wants to suppress Qingyuan Beer, which is understandable to Qi Zheng, but what kind of grudge does India's largest brewer have against Qingyuan Beer?

But after thinking about it, Qi Zheng understood, "Is this jealous of our reputation?"

When he saw He Changchuan nodding, Qi Zheng didn't know what to say for a while.

That's a matter of gain and loss.

Through a shocking merger and acquisition, Qingyuan Beer has certainly become famous around the world, and it has killed all sides in the Southeast Asian market, but because of this, after entering emerging markets, its aggressive trend is easy to arouse the greatest vigilance of local giants.

If no one stumbles, vigilance may be vigilance, but in the case of AB InBev taking the initiative to do things, the "ground snakes" naturally don't mind stepping on it.

"So, what are your plans?" After figuring out the ins and outs, Qi Zheng calmed down.

He Changchuan obviously made a plan, and he opened his mouth to come: "Naturally, the Indian market cannot be abandoned, isn't it just to do local certification? In fact, everyone knows that there is no problem with the 'ice source' hops that have passed the European and American certifications, and their move is just a ......."

It's deliberately disgusting!" Qi Zheng answered silently.

He Changchuan is right that it is impossible to give up - India is an emerging market that Qingyuan Beer is vigorously striving for.

It is well known that India is heavily influenced by the British in various ways. Even when it comes to drinking, Indians follow the British tradition of drinking – they have a soft spot for whisky, whether it's in pubs or liquor stores, with a wide range of brands and grades.

Beer is not enough in comparison – India's per capita beer consumption is lower and generally more expensive.

But India remains one of the largest beer potential markets, with more than 20 million people entering the legal drinking age each year. With the continuous integration of India's economy with the international community, beer has begun to be favored by more and more Indians, and beer consumption has grown strongly.

Such an emerging market has naturally attracted international beer giants from all walks of life. AB InBev and Carlsberg have entered the Indian market, and the former has even become the second largest player in the Indian beer market.

- AB InBev should have planned when Qingyuan Beer was attacking the Quartet in Southeast Asia, and if Qingyuan Beer could be taken under its command later, there would naturally be nothing; if not, it would be a way to prevent Qingyuan Beer from expanding strongly.

"The Indian beer industry is constrained by high taxes compared to the Southeast Asian market, but we expect to make significant gains in India given the popularity of 'ice-source' beer in tropical and subtropical regions. But ......," He Changchuan shrugged, "the competitor obviously doesn't want to see this happen." ”

"Because of our miscalculation, even with the certification of Europe and the United States, it is estimated that our construction and production in India will be delayed for at least half a year, and the resulting losses may be as much as hundreds of millions of yuan......"

Qi Zheng waved his hand, indicating that he didn't take it to heart.

The loss is a secondary – that's the risk of opening up emerging markets. Qi Zheng would not think that Qingyuan Beer would be able to pass the world smoothly with the "artifact" in hand.

The development of each emerging market, especially in the early stages, is the largest investment. Take the "free promotion start" in Southeast Asia as an example, if it can't open up the situation and can't make up for it from revenue and profits, then Qingyuan Beer's huge investment in the early stage can be said to be in vain.

Qi Zheng also understands the lack of motivation for other domestic brewers to "go to sea" - the wonderful outside world is always feared and yearned for by enterprises in the bottleneck of development, and it is difficult for enterprises to withstand such failures if they do not have enough capital accumulation.

Fortunately, Qingyuan Beer has such confidence.

Qi Zheng said to He Changchuan steadily: "Don't care about temporary losses, compete how you want." This is only in emerging markets, if you want to enter the American market where AB InBev dominates, I don't know how many stumbling blocks will be made......?

He Changchuan rushed to the "battlefield" with Qi Zheng's encouragement, and behind his departing figure, Qi Zheng thought about it and smiled.

Tsk, his own child was beaten, he, as a parent, can't stand idly by, right?

The frontal battlefield depends on Qingyuan Beer to fight by itself, but well, what he is best at as a "parent" who must be repaid is not to knock a stuffy stick in the back?

The current international game situation of beer has entered the official stage like Go. You can only pick on the opponent's weaknesses to infiltrate, and then deploy another one in your own sphere of influence.

AB InBev seems to have forgotten that Qingyuan Beer is backed by Jiagu Group, and Jiagu Group's main business is agriculture!

The next decade will be an era of cross-border competition, and competition is no longer linear, but all-round, all-time, and multi-dimensional.

So, dear, get ready for a "cross-border strike"!

......