In the face of a large number of print media word-of-mouth suppression, the box office of "Seven Deadly Sins" still reached $33.76 million in the first week and seven days, far exceeding the initial box office expectation of $20 million for the New World Pictures distribution team.

Although there are many factors such as the film itself is good enough, the role of the Internet platform in the promotion process of the film is crucial.

Different from the open Internet environment in the original time and space, the current Internet platform can almost be said to be completely in the hands of the Westeros system, and more than 60 million ordinary Internet users in the whole of North America can only surf the Internet through the Internet Explorer browser of Eagle Ret.

In the open Internet environment, film companies need to invest a lot of money and resources if they want to hype up the topic of a movie, and they may not be able to achieve too good advertising results.

Now, what the Westeros system wants netizens to see, they will see.

This time, netizens saw "The Seven Deadly Sins".

$33.76 million in the first week, according to Daenerys Entertainment's survey data, as many as 33% of the audience were more or less influenced by the information about "The Seven Deadly Sins" on the Internet platform.

If you subtract 33% from the first-week box office figure for "The Seven Deadly Sins," the result is $22.61 million, which is exactly in line with the film's distribution team's initial box office expectation of $20 million.

Simon saw the questionnaire before Daenerys Entertainment's executive meeting on Monday.

Amy's gag order at the meeting was also given by Simon himself.

The all-round power of the Igration portal has brought more than 30% of the box office gain to a movie, and the news will definitely make many people red-eyed, and the Westeros system that controls the Igrete company will inevitably face more pressure.

Making a fortune in a muffled voice is the king.

In fact, Simon had long anticipated the strong public opinion guidance ability of the Egrett portal, and the 20 million user visits in a single day were already more than ten times the circulation of the top federal newspapers such as the New York Times and the Los Angeles Times.

In order to ensure the neutrality of the Igration portal as a communication platform and to prevent the Eaglet team from going astray from the development direction, Simon has never used the company's strength to promote a film in all its aspects.

Even the previous DC Cinematic Universe projects were just natural collaborations, with the film distribution team placing advertisements and the Eagle portal providing publicity, and the Eagle team did not deliberately guide the topicality of the relevant films in this process.

This "Seven Deadly Sins" is the first time that Igrete and Daenerys have spared no effort to work together.

With the development strategy of Savage Growth determined, the cooperation between the various subsidiaries of the Westeros system will be greatly enhanced, including between Igrete and Daenerys, however, a large-scale promotion like "The Seven Deadly Sins" Simon does not plan to use lightly in the future.

Simon has never underestimated the IQ of its users.

If the Igration portal is reduced to a soft advertising platform for the products of the subsidiaries of the Westeros system, everyone logs in to the website and sees the movie information related to Daenerys Entertainment, the financial information is related to Cersei Capital, and the fashion channel always touts Melisandre's brands, then, if it falls into this narrow pattern of talking and entertaining itself, even if the Igrete portal is not abandoned by users, it will not develop much.

The Internet will eventually move towards development.

If Egrett wants to remain a giant in the Internet industry, it must also be open and inclusive.

With the exception of "The Seven Deadly Sins," Simon has been less focused on work since the end of October, and both women have been admitted to the hospital for delivery.

So until November 3, the female assistant quietly gave birth to the second child of the Westeros family in a private hospital in the Bay Area, the mother and child are safe, and the little girl named Seattle Westeros has a pair of beautiful blue eyes, and there always seems to be a little curiosity in the pure eyes that look at the world.

Simon spent three days with Jennifer's mother and daughter in San Francisco before having to hurry back to Los Angeles.

Janet also gave birth to the Westeros family's third child on the evening of November 6.

Nicholas Westeros, who was born crying loudly, weighed 9 pounds, fatter than his brother at the beginning, and provoked Janet to bite Simon's arm in the delivery room and shout that she would never give birth again, and tossed back and forth for six hours.

According to the original agreement, the two little ones with only three days of birth were registered in Janet's name in the name of twins.

When she was just pregnant, Jennifer also said that she would completely give the child to Janet to raise, however, as the pregnancy went by for a long time, the female assistant began to regret it, and after the daughter was born, looking at the beautiful blue eyes of the little guy in her arms, the female assistant completely regretted it and planned to raise the child herself.

Simon has no objection to this.

Janet, who was suffering from childbirth, even said that if the female assistant liked it, she could throw her little villain over and let her raise it together.

Although Janet will do her best to be a good mother when her children are around, women who like to be unrestrained in their bones are really not very interested in raising their children herself.

Simon, in fact, is the same.

Simon has a lot of ideas for the future of his child, but it would be difficult for him to make it happen himself.

At the end of the day, neither Simon nor his wife are too qualified parents.

Two children were born one after another, and although Simon couldn't take care of both, both sides were not cold.

The female assistant was surrounded by her own family and the George Norman family, who knew about it.

Here in Los Angeles, the Johnston family arrived as they did when they were born in Melbourne.

However, unlike the fanfare of Melbourne's birth, this time, Simon did not reveal any news in the public media, and some media outlets that wanted to report on the birth of the little one were also suppressed by the public relations team of the Westeros system.

In addition to the Johnston family, Simon also politely declined a visit from a senior executive of the Westeros system, and the gift was delivered.

Raymond Johnston and his wife did not stay in Los Angeles much this time, they saw their little grandson, and the old man also brought Melbourne back to Australia when he left, on the grounds that it was too cold in Los Angeles and worried that the child would freeze, Simon and his wife had no opinion, Veronica was very reluctant, but he couldn't resist his eldest brother.

finally got rid of his own father and mother who would not spoil himself at all, and the little guy left without nostalgia.

The Raymonds returned to Australia, and Anthony and others also left.

Simon continued to accompany the two women on maternity leave, and the time was approaching Thanksgiving.

After $33.76 million in the first week, because the hot topic continued and even had a word-of-mouth effect, the box office of "Seven Deadly Sins" fell by only 22% in the second week, and it continued to earn $26.33 million.

The cumulative box office of $60.09 million in two weeks easily exceeded Daenerys Entertainment's initial expectation of $60 million for the film's total North American box office.

From November 12th to November 18th, the week before the Thanksgiving schedule, the box office decline of "Seven Deadly Sins" was still well controlled at 26%, and it earned $19.53 million again, and the cumulative box office of "Seven Deadly Sins" reached $79.62 million in three weeks after its release.

In three weeks, the film has basically recovered all the production and publicity costs, and it will begin to generate profits in the fourth week of release.

Even if it is about to enter the highly competitive Thanksgiving slot, the three-week box office is close to $80 million, and the total North American box office of the film is expected to reach between $130 million and $150 million.

The North American box office of the original "Seven Deadly Sins" happened to exceed $100 million, and this time, the film will increase by at least 30% at the North American box office alone, and a large part of it is due to the buff effect brought by the Internet platform.

Simon and his wife attended the premiere of "The Lion King" together on November 17.

This was Janet's first public appearance after giving birth.

Originally, the anime was given by Simon as a gift to Janet.

In the official version of the film, Simon did not shy away from adding the words 'to Jenny', and although the media was still prevented from using Janet as a gimmick for giving birth to her second child, it did not hide the small story behind the animation.

As a result, this heartless dog food made many young people who were not originally interested in animated movies enter the cinema.

On November 19, "The Lion King" was officially released on a large scale in North America, with 2,691 screens.

Although Simon doesn't plan to use the promotional resources of the Eagle portal too often, "The Lion King" is an exception this time.

As the second 3D animated film produced by Daenerys Entertainment, whether this film can be as successful as the first "Toy Story" is not only related to whether Daenerys Entertainment can gain a firm foothold in the animation field, but also has a very important impact on Daenerys Entertainment's IPO next year.

However, after attending the premiere of "The Lion King", Simon once again put aside the matter and continued to accompany the two women on vacation.

The female assistant finally returned to Los Angeles after half a month of recuperation, and quietly lived in Cape Dumei Manor.

When Simon and his wife attended the premiere of "The Lion King", the female assistant was at the Cape Doume Manor to take care of the two little ones.

Janet always disliked her fat son who made her suffer during childbirth, but she fell in love with Seattle with a pair of beautiful eyes at a glance, and began to teach the little girl to call her mother in front of the female assistant, of course, there would be no response, but Janet thought that the little girl was talking to herself with her eyes.

Simon has long seen that Seattle's eyes are typical Danfeng eyes in Eastern terms, and this eye shape is always a little more charming than other eyes, and a woman's Danfeng eyes are often a symbol of intelligence in memory.

What's even more rare is the kind of spirituality that always flashes in the little girl's eyes, like a pair of blue radars exploring everything that appears in her eyes, no wonder Janet likes it at a glance.

Simon can be very sure that his daughter will be very smart in the future.

"It doesn't matter if I'm smart or not, I just want Ciel to grow up happy. ”

"With me, of course our children will always be happy. ”

"I'm worried about you because of you. ”

It's the afternoon of the weekend, and it's November 20th.

After breastfeeding the two children, taking care of the two little ones to sleep, and telling Zoe and Isabel, who were in charge of the care, Simon and the female assistant left the shell villa together and walked along the corridor in the manor to the west side of the manor.

The original fence has been removed and is directly connected to a row of sea view villas to the west.

The topography of the Cape Dume estate is very high, and this is especially true of the Shell Villas.

Over the years, in order to avoid the prying eyes of the surrounding area, Simon has been building a fence and planting tall trees to shield the outside world's vision, while Simon has been buying anniversary properties.

In the past few years, it happened to be the lowest period in the real estate industry in the United States, and the economic environment was not good, and many properties on the east and west sides of Cape Dumei and due north became Westeros properties under the premium offensive.

Among them, a row of 32 cliff mansions on the west side of the Cape Dumei manor is a kilometer long, and this part of the property alone cost Simon $100 million. On the east side, because some residents insist on some outrageously high prices, it only extends 700 meters, and there are also 21 mansions. Due north, Simon has eaten a total of 56 properties of various sizes in a 15-hectare area.

All things considered, Simon owns a total of about 50 hectares of land around Cape Dume, including a 1-kilometer private beach with 32 mansions on the west side.

It can be said that Simon is the only family within 500 meters of the fan-shaped distribution around Cape Dummey, and all the other residents who bought the property by Simon have moved out, and Simon has been continuously renovating the new Cape Dumei estate for several years.

In the current plan, the smaller properties will be demolished, leaving only more than 1 acre of large mansions, scattered around the Dumes Point estate, of which a total of 53 mansions will be preserved on the waterfront.

In addition, the road is being rebuilt in a planned way.

Simon and the female assistant were about to go to see one of the mansions on the west side.

These days, living in the shell villa, although Janet has no objections, the female assistant has no plans to live in the manor all the time. However, having become a mother, it is certainly not suitable for her to continue to live in her uncle's house.

Simon and the female assistant discussed it several times these days, and Jennifer finally agreed to live in a mansion on the west side of the estate.

Although the re-planning is completed, the row of cliff mansions on the west side will actually be counted as the Dume Point Manor area, but they are not crowded together in the shell villas. This decision was made, and the female assistant no longer insisted on taking the child with her, but raised it with Nicholas.

The female assistant may also see these days that the two children, although nominally recorded in Janet's name, may have to be taken care of more in the future.

After attending the premiere of "The Lion King", just yesterday, Janet flew to New York, Cersei Capital has accumulated too much work in the past six months, and the company plans to launch some big moves next year, which require Janet to participate.

The female assistant is already planning to give up her work completely, she thinks that Girl A can completely replace her job, and plans to concentrate on taking care of her daughter in the future, and maybe a fat boy who is disgusted by her mother.